Sr. Manager, Digital Analytics

Job Type

Full Time

Published

05/23/2018

Address

1725 I Street NW
Suite 800
Washington
DC

United States

Description

The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of Brand USA marketing activities. The position reports to the Vice President, Research and Analytics, enabling the organization to maximize the efficiency and effectiveness of its marketing activities through insightful analysis. The position works closely with the Consumer Marketing department on data tracking vendors and media agencies to drive continual improvement of campaigns.


MAJOR RESPONSIBILITIES

  • Manage measurement objectives, needs and timelines across digital marketing and website activities
  • Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
  • Design and execute pixeling approach and website performance tracking
  • Utilize social listening tools to generate actionable insights
  • Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
  • Assist in the development of materials for Board meetings and other key stakeholder events
  • Build and maintain website analytics approach to focus on key user behaviors
  • Generate cross-channel performance reporting and isolate opportunities for improvement
  • Manage digital tracking data vendors
  • Develop custom dashboard for internal and external reporting needs
  • Communicate results and learnings to internal and external stakeholders


EXPERIENCE & SKILLS REQUIRED

  • At least 6 years in digital media, marketing, or analytics, and/or equivalent experience
  • Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
  • Deep understanding of digital media buying operations and data sources
  • Strong proficiency in Excel
  • Experience working with international markets is a strong plus
  • Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, AquiaLift, etc., is a plus
  • The ability to lead projects independently
  • Meticulous attention to detail, with a logical and methodical approach to problem solving
  • Passion for innovation, with inherent curiosity and desire to learn

EDUCATION & CERTIFICATIONS REQUIRED

  • Bachelor’s degree in business, marketing, marketing research or related field related field plus equivalent work experience

WORK ENVIRONMENT

  • Fast paced, professional office environment with moderate noise levels
  • Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
  • Limited travel may be required

Benefits

Generous benefits package

Professional Level

Professional

Minimum Education Required

4-year degree


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