Associate Director of Digital Communications

Posted by
Trans Lifeline
Oakland, CA
Published 10 days ago

Title: Associate Director of Digital Communications

Reports to: Director of Advancement

Pay: Base salary of $65,000/year with potential for up to $72,000 depending on experience and cost of living. 

Benefits: Full health, vision, dental; PTO - vacation and sick time

Location: Remote, but option for office if local to SF Bay area 

Trans Lifeline is hiring an Associate Director of Digital Communications for $65,000 a year. The position will be responsible for developing and executing our digital communications, growth, and editorial strategies via social media, email, and website. An ideal candidate will have deep knowledge of digital acquisition strategies, Spanish-speaking trans communities, and project management. This position will report to the Director of Advancement.

Organization & position description:

Trans Lifeline connects trans people to the community, resources, and support they need to survive and thrive -- building a resilient trans community through trans-led direct services. We have a robust digital footprint that is critical to resourcing trans people who may be experiencing crisis and providing a trans lens on intersectional issues from reparations and mutual aid to ending police involvement in mental health. 

The Associate Director of Digital Communications will manage our complete digital portfolio in English and Spanish. They will supervise our Community and Design Manager and work alongside our Director of Public Relations to create and manage a comprehensive communications plan for 2021. Core job responsibilities will include:

1. Designing distinct organic & paid strategies to grow and segment our followings on Facebook, Instagram, Twitter, and the number of subscribers to our email list - with a particular focus on BIPOC trans communities

2. Manage editorial strategy for website and email content, including our blog.

Working collaboratively across the team to make sure that communications support programmatic & campaign goals and messaging.

3. Support the design and launch of Trans Lifeline’s first advocacy campaigns including campaigns to reduce fees associated with legal name and gender changes, end active rescue, and other appropriate independent and partner campaigns as they arise. 

4. The Associate Director of Digital Communications will uphold and advance Trans Lifeline’s organizational culture and practice, grounded in impact, sustainability, and equity. Specifically, this position will:

Email (25%)

Create and maintain email/newsletter editorial calendars

Work with appropriate departments to draft and edit email communications

Develop and maintain audience segmentation systems and strategies

Design and implement list acquisition strategies for trans people we serve, including , monolingual Spanish speakers and donors.

Website (25%)

Work with Director of Public Relations to oversee and develop website content and regular updates

Translate existing and future website copy into Spanish

Work across organization and partners to source, publish, and promote regular blog posts

Social Strategy (20%)

Determine top-line goals for social media growth amongst key audiences

Design organic and paid social strategies and campaigns for Facebook, Instagram, Twitter, TikTok, and YouTube for Community and Design Manager to implement

Oversee the maintenance of content calendars that take into account programmatic, advocacy, and development needs

Collaborate on production of marketing & resource digital assets such as video, animation, audio, etc.

Supervision (10%)

Set clear goals and benchmarks for the professional development of Community and Design Manager

Provide systems creation, coaching, and support as needed

Project manage Community and Design manager

Cross-Program Coordination and Participation in Equity Work (10%)

Create regular check-ins and workflows for programmatic input on all areas of communications alongside the Director of Public Relations and Director of Advancement

Actively participate in organizational equity work, including relevant caucus work

Professional Development (10%)

Actively seek and participate in 1:1 coaching and/or regular coursework to continue developing your digital communication and/or management skills

Required Experience

  • Strong writing, communication, and listening skills
  • 4+ years professional digital communications and/or organizing experience
  • 2+ years overseeing content management systems and social media accounts on at least two of Facebook, Instagram, and Twitter
  • 2+ years of creating content and digital ad buys
  • 3+ years overseeing email list strategy & and content
  • 1+ year experience supervising staff
  • Bilingual Spanish and English
  • Ability to work independently, use good judgment, resourcefulness, and initiative; develop systems; worth through ambiguity; respond to multiple demands; direct others
  • Ability to maintain highly sensitive and confidential information
  • Willing to travel 1 -3 times a year, when it is safe to do so 
  • Experience contributing to trans liberation and justice work at the intersections of race, class, ability, and age

Preferred Experience

  • 2+ year digital campaigns experience
  • 1+ year experience with grassroots donor engagement
  • Demonstrated success with digital fundraising
  • Working knowledge of streaming communities on Twitch
  • Experience managing organizational TikTok profiles
  • Familiarity working with remote teams

More about the job:

This full-time position will work remotely, with the option for an office if local to the SF Bay area. Compensation for this position will be $65,000 per year. Trans Lifeline is an equal opportunity employer. Transgender, gender non-conforming and intersex people, people of color, people with disabilities, immigrants and formerly incarcerated people are strongly encouraged to apply.

It is the policy of Trans Lifeline not to discriminate in the employment of staff, or in the selection of volunteers, on the basis of race, creed, religion, color, national origin, citizenship, gender, age, disability, marital status, sexual orientation, veteran status, financial status or HIV status. Trans Lifeline works affirmatively to build a staff and board that includes people of many different races, classes, genders, physical and mental abilities, ages and sexual orientations. 

We are here for the entire community of people who identify as trans. We find and celebrate the diversity within our community in our callers, volunteers and staff. When applying, please answer the questions as thoroughly as possible to help us learn the most about you and your involvement in the community. In the 'full name' section, you should enter the name you use (you do not need to enter your birth and/or legal name).

Title: Associate Director of Digital Communications

Reports to: Director of Advancement

Pay: Base salary of $65,000/year with potential for up to $72,000 depending on experience and cost of living. 

Benefits: Full health, vision, dental; PTO…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Professional Level


$65,000 - $72,000


Benefits: Full health, vision, dental; PTO - vacation and sick time

Benefits: Full health, vision, dental; PTO - vacation and sick time

Level of Language Proficiency

Fluent in English and Spanish (Reading, Writing, Speaking)

Fluent in English and Spanish (Reading, Writing, Speaking)


Work may be performed anywhere in United States
Associated Location
Oakland, CA

How to Apply

Please use this link to apply to the position:

Please use this link to apply to the position:

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