OMRI is Hiring a Marketing Manager

Job Type

Full Time




United States


About OMRI

The Organic Materials Review Institute (OMRI) is a leading nonprofit organization working to strengthen the organic industry. OMRI operates an internationally recognized evaluation program that reviews and lists input products for use in producing, processing, and handling organic foods and fiber. OMRI Listed® products may be allowed in operations that are certified organic under the USDA National Organic Program or the Canadian Organic Standards.

Location: Eugene, Oregon

Overview of Position

We are looking to fill a key position on our team. The Marketing Manager will be responsible for the development and implementation of a progressive marketing plan and ensuring the quality of OMRI’s brand. The Marketing Manager reports to the Deputy Director and supervises the Senior Marketing Specialist and Digital Marketing Coordinator.

Major Responsibilities

Staff Management

  • Supervise the marketing staff
  • Supervise the day-to-day work of the Senior Marketing Specialist and Digital Marketing Coordinator, and coach, mentor and support development for marketing staff
  • Coordinate hiring process for the staff members that this position supervises
  • Conduct periodic performance check-ins and evaluations of supervised staff
  • Serve as a liaison for marketing staff, communicating and supporting organizational priorities, and addressing and resolving concerns and/or bringing to upper management as appropriate
  • Advise on personnel issues and strategies as part of the OMRI Personnel Team

Marketing and Public Relations

  • Develop and manage budgets for the Marketing department
  • Develop, maintain and implement a cumulative and progressive OMRI marketing plan, building a consistent program
  • Regularly report to the Deputy Director on the status of marketing efforts
  • Ensure the consistency and quality of OMRI's brand and public communications
  • Oversee the development of the OMRI brand, including consistent logos, graphics and design
  • Oversee the maintenance and development of the OMRI seal and certification marks; maintain guidelines to support correct usage
  • Review all public documents and materials to ensure consistency with OMRI communication standards
  • Manage the writing, editing, design, production, storage and distribution of publications and promotional materials, including but not limited to: brochures, advertising, displays, newsletters, OMRI Products List, Quarterly Supplements, OMRI Policy Manual, OMRI Standards Manuals and OMRI Generic Materials List
  • Edit public communications, application forms and letter templates for quality and consistency
  • Coordinate OMRI attendance at tradeshows and conferences
  • Work with the Technical Director to submit proposals for OMRI staff to speak at tradeshows and conferences, and coordinate additional speaking and educational opportunities as needed
  • Facilitate meetings of the OMRI speakers group
  • Assist the Executive Director and others with development of OMRI presentations
  • Oversee arrangements, including exhibit space, reservations and promotional materials as well as assisting staff with travel questions
  • Produce new tradeshow materials as needed
  • Manage OMRI's media relations
  • Write and/or edit and distribute press releases, articles and other content for publications and websites
  • Maintain press lists
  • Handle media inquiries
  • Pitch stories to journalists
  • Coordinate with the Executive Director and other senior staff on the response to developing media issues and help develop plans, as needed
  • Coordinate social media and email efforts and outreach, including monthly eNews
  • Oversee changes and maintenance for OMRI website content, design and layout
  • Work with other staff to prioritize website projects

Business and Program Development

  • Conduct regular surveys of OMRI customer groups and prepare survey reports.
  • Manage OMRI's subscription program
  • Oversee renewals and coordinate subscription materials
  • Recruit new subscribers in accordance with the strategic and marketing plans
  • Manage OMRI's certifier program
  • Manage renewals and coordinate subscription services, including production and delivery of subscription materials
  • Promote and coordinate OMRI services, including certifier training
  • With the Deputy Director, coordinate the data license program for certifiers


  • With the Deputy Director, coordinate fundraising initiatives as needed

Other duties as assigned


Education and Experience:

  • Bachelor’s degree in marketing, communications, business, or a related field required
  • 3 years of experience in marketing and communications required, with 1 year of experience at a management level
  • 2 years of experience supervising staff preferred



  • Demonstrated superior writing and editing skills
  • Proficiency in standard office software
  • Ability to use Adobe design and graphics software, such as InDesign
  • Good design sense
  • Ability to quickly learn and assimilate technical information and communicate technical information to a non-technical audience
  • Willingness to work collaboratively with a team to develop messages and talking points
  • Ability to make and communicate decisions clearly, and delegate work
  • Ability to coach and mentor employees
  • Willingness to participate in professional development activities, and ability to acquire new skills and adapt to change quickly
  • High level of attention to detail and ability to process complex information and instructions
  • Ability to manage and prioritize multiple tasks, organize information, complete tasks in a timely fashion, and appropriately handle confidential business information


  • Public speaking skills and experience
  • Demonstrated project coordination and planning skills
  • Experience with contact management systems, such as Constant Contact
  • Familiarity with and support for the organic community
  • Bilingual (Spanish/English proficiency)

Other Requirements

  • Ability to work occasional nights and weekends
  • Ability to occasionally travel domestically and internationally
  • Ability to provide annual motor vehicle report and proof of auto insurance, if required


  • Full time position with competitive salary
  • 100% employer-paid medical, dental and vision plan
  • 100% employer-paid life insurance, long term disability and short term disability insurance
  • Retirement plan
  • Generous Paid Time Off
  • Opportunities for flexible scheduling
  • Opportunities for training and professional development
  • Bike-friendly business and support for alternative transportation options
  • Small nonprofit organization with established team and leading role in organic industry
  • Casual, fun work environment


Open Until Filled

How to apply

Submit your resume and cover letter as a PDF or Word document to referencing Marketing Manager in the subject line. Only candidates who have been selected for an interview will be contacted. No Phone Calls, Please.


Professional Level

None specified

Minimum Education Required

4-year degree