Marketing & Communications Associate

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Published 16 days ago

GSGNY Background

For over a century, Girl Scouts has been instilling generations of girls with the skills and knowledge to become young women of courage, confidence, and character, to speak out and be leaders. Today, Girl Scouts of Greater New York (GSGNY) is delivering its message of empowerment and engaging more than 38,000 girls of every race, background, and religion. GSGNY’s vision is a New York City in which every girl feels empowered to lead in her community, the workplace, and the world. GSGNY has become a hub for innovation within the broader Girl Scouts movement, presenting new ways to engage and inspire the next generation of young leaders.

Recent investments and initiatives include:

·      The Leadership Institute provides middle and high school aged girls with 21st century leadership skills and subject-specific knowledge and experiences that will help girls reshape their views on leadership and about their own potential to transform into powerful agents of change, while equipping them to succeed in school and their future careers.

·      Troop 6000 is the first Girl Scout program specially designed to serve the thousands of girls currently living in the New York City homeless shelter system.

·      Cybersecurity Programs at Girl Scouts were designed to serve the evolving needs of New York City’s girls and New York City’s workforce. With the goal of encouraging girls to consider careers that require STEM skills, this program ensures girls have the tools and knowledge they need to safely navigate our increasingly tech-driven world.

·      Anti-Racist and Anti-Bias Training: We teach girls to lead by example, and to that end, we are committed to doing the work necessary to become an anti-racist organization. We are working to partner with experts in the areas of race, inclusion, and equity to conduct a series of trainings.

·      Camp Kaufmann: The camp experience is an essential part of Girl Scouting – and as the only Girl Scout council in the nation serving a 100% urban population, we prioritize offering high quality outdoor education opportunities to New York City girls. We recently upgraded and enhanced facilities at our 425-acre Camp Kaufmann in Dutchess County, including the construction of a new swimming pool.

Guided by an ambitious strategic plan and its dynamic CEO, Meridith Maskara, Girl Scouts of Greater New York aims to expand to reach more girls while serving as an innovating force within the national Girl Scout movement.

Effective marketing, communications, design, and brand stewardship are critical to the council’s strategic plan and accomplishment of our mission to build girls of courage, confidence, and character, who make the world a better place.

Position Description

As a crucial member of a three-person Marketing & Communications team, the Marketing & Communications Associate will be a creative and highly organized individual. The Associate will assist the MarComm department in streamlining and enhancing organization-wide communications to volunteers, parents, Girl Scouts, and donors.

Reporting to the Manager of Marketing & Communications, this position will work collaboratively with the team to maintain and improve current digital communications via email, website, social media channels, and other offline communications. They will ensure that all council communications are inclusive and reflect the mission of the organization.


▪         Draft, edit, and proofread compelling and effective council communications, ensuring compliance with brand guidelines.

▪         Contribute to the timely planning, organization, and execution of communications across all channels:

o  Maintain and improve council website via content management system and create user-friendly website content.

o  Facilitate organic and paid social media campaigns, Google Ads campaigns, and manage social media inquiries and messages, in collaboration with Manager of Marketing & Communications

o  Develop visual content for social media to support membership, programs, products, and services.

o  Draft, edit, and deploy emails and e-newsletters via Salesforce Marketing Cloud, in collaboration with the Manager of Marketing & Communications

▪         In collaboration with the Manager of Marketing & Communications, establish goals and metrics for digital communications planned to acquire and retain members.

▪         Track and measure effectiveness of all campaigns and report on results

▪         Use analytics to continuously improve upon campaign results and present A/B testing and other industry-standard best practices to enhance performance.

▪         Serve as a brand ambassador to other departments, helping to train and support others to represent the Girl Scout brand by following Girl Scouts of USA guidelines

▪         Maintain a consistent brand voice on social media that upholds community standards while moderating engagement.

▪          Keep the department organized by maintaining a digital filing system and archive of photos.

▪         In addition to the above, perform other duties as assigned.


▪         Strong personal commitment to Girl Scouts of Greater New York’s mission and vision.

▪         Bachelor's degree in marketing, communications, or a related field or equivalent combination of education and/or experience 

▪         Exceptional writing, editing, and storytelling skills, as well as a keen eye for proofreading and impeccable grammar.

▪         Proficient with various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok and how to deploy them for business marketing, or good instincts and a keen interest in learning. Interest in social media marketing and social media trends is a plus.

▪         Proficiency with Canva Pro and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and Premiere Pro) or willingness to learn.

▪         Proficiency with Microsoft Office (Word, Excel, PowerPoint)

▪         Familiarity using HTML, Salesforce Marketing Cloud, Adobe Experience Manager (AEM) or other content management systems (CMS) and email marketing software, or willingness to learn.

▪         Excellent organizational, project management, and follow-up skills

▪         Strong relationship-builder equipped to navigate a complex organization and prioritize communications needs and projects.

▪         An eye for consistency and cohesion, helping to build an organization-wide style that reflects the organization’s vision and delivers a friendly, youthful, and girl-centric approach.

▪         Skills in interpersonal communications, cultural competency, and the knowledge of and ability to work with people across diverse cultures.

▪         Ability to work independently and handle multiple responsibilities in an organized and timely manner.

▪         Ability to interact with staff, volunteers, and the public in a professional manner, maintaining confidentiality as appropriate.

▪         Some evening and weekend work is required

To Apply:

Please send your resume and cover letter to Please include “Marketing and Communications Associate” in the subject line of your email.  

Resumes submitted without a cover letter will not be considered. No phone calls, please. 


The Girl Scouts of Greater New York are an Equal Opportunity Employer. 

We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, medical condition or disability, genetic information, gender identity, or any other protected status under federal, state, or local law. 


This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this description. Any essential function or requirement of this job will be evaluated as necessary should an incumbent or applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation(s) for the specific disability will be made for the incumbent or applicant when possible. 

GSGNY Background

For over a century, Girl Scouts has been instilling generations of girls with the skills and knowledge to become young women of courage, confidence, and character, to speak out and be leaders. Today, Girl Scouts of Greater New…

Details at a Glance

  • Time Commitment
    Full Time Schedule


$50,000 - $55,000


Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
New York, NY

How to Apply

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