Communications and Marketing Manager


Job Type

Part Time

Published:

04/04/2018

Address

Washington
Dist. Columbia
United States

Description

American College of Obstetricians and Gynecologists (ACOG), a membership organization dedicated to the advancement of women's health care in Washington, DC, is currently seeking a seeking a Communications and Marketing Manager to develop and implement compelling communications and marketing plans and messaging across channels to improve member engagement and communications as well as strengthen membership recruitment and retention.


Membership Marketing. Working closely with the Membership Department, develop a full marketing plan for membership, including implementing, monitoring, and evaluating retention and reactivation campaigns. Identify potential membership markets and monitor trends. Plan and implement targeted marketing communications in various channels (direct mail, email, social media, etc.) to member and non-member physicians. Develop compelling content to improve member understanding and value of member benefits.

Member Communications and Content. Develop and oversee governance, best practices and voice for member content and messaging, including editorial/style guides, to ensure effective and consistent organization-wide messaging with members. Develop processes to provide review and guidance for content developed by other Departments. Manage the member communications editorial calendar. Directly develop and/or oversee the development of compelling, brand-based content such as website information, articles, emails, presentations, videos, blog posts and social media posts.

Communications and Marketing Support for Districts and Sections. Provide communications and marketing consultation and liaison support for ACOG's District and Sections, working closely with ACOG staff (District Managers). Develop and oversee member content governance. Assess needs and work with District Managers to develop communications and plans and collateral materials, set metrics, and monitor/report on results. Develop and present reports to staff and volunteer leadership.

Communications Support for Member Customer Service. Provide communications support to the Membership Department in developing systems, processes, and messaging to respond to member inquires via email, phone and other formats (such as chat bots).

Data-Driven Communications. Develop and maintain membership demographic profile reports and analytics, and make recommendations regarding individual recruitment campaigns. Introduce greater segmentation and personalization to ACOG member communications, responding to members' existing and anticipated needs, with the goal of increasing engagement.


  • S/BA degree required, preferably in marketing, communications, or related field
  • Minimum of five years of experience in digital and print marketing and communications in the health field, with a focus on member communications and marketing (including acquisition, retention, and engagement). Experience with physician and/or health professional audiences is highly desired.
  • Demonstrated customer service proficiency, exhibiting high standards of timeliness and responsiveness
  • Strong written and verbal communication skills, with a demonstrated proficiency in copywriting and developing member-focused content across channels (such as email, website pages, social media, e-newsletters, print materials)
  • Experience with data analysis, marketing analytics, and segmentation
  • Excellent management and leadership skills (i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills)
  • Excellent problem solving and conflict resolution skills
  • Familiarity and basic proficiency using tools such as Associate Management Systems/AMS (Netforum), content management systems/CMS (SiteCore), email platforms (MagnetMail), and presentation tools (PowerPoint)


About ACOG

American College of Obstetricians and Gynecologists (ACOG) is a membership organization dedicated to the advancement of women's health care through continuing medical education, practice, and research. When you join ACOG, you're joining an organization that promotes growth, development, and flexibility. People who work at ACOG are driven to reduce barriers to contraception for all women, regardless of income, employment, or state of residence.


Why ACOG?

  • Our passionate team! Our team is led by experts in reproductive and maternal-fetal medicine, patient safety, and health care policy. We strongly believe in equal access for all women to high quality, safe health care. Our obsession with reducing maternal mortality, protecting access to contraception coverage, and addressing health disparities, has led to great strides in federal and state legislation. Join our team and help us advance the ob-gyn profession and women's health care.
  • We love to learn! As an educational organization, ACOG provides learning opportunities to members and employees alike. Our learning opportunity benefits include tuition reimbursement, onsite instructor-led trainings, leadership development programs, and participation in professional organizations.

Our Perks:

100% Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings


ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.

PI101891616

Professional Level

Professional

Minimum Education Required

4-year degree

How To Apply


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