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Digital Marketing Specialist

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National Association of College and University Business Officers (NACUBO)


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Published 21 days ago

Introduction


NACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. Our goal is to be the place where a diverse mix of talented people want to come, to stay and do their best work.

Creativity and cross-team collaboration drive NACUBO’s achievements and contribute to individual success. All staff members are encouraged to think creatively about how they and NACUBO can address mission, member needs, and challenges that will inevitably arise from time to time. They are also encouraged to develop and nurture strong partnerships throughout the association. These partnerships help individuals, teams, and the association accomplish the activities, goals and strategies of the organization and of individual positions. 

Imagination, innovation, and curiosity are welcome, and all require some risk taking. NACUBO encourages staff to engage in bold thinking, to put forward new ideas and proposals, and to openly debate the risks—upside and downside—associated with new ideas. 

Each member of the NACUBO staff is responsible for creating and sustaining esprit de corps across the organization.

To accomplish all of this, staff will need strong communication and strategic thinking skills. NACUBO is committed to nurturing these skills in all staff members. 


Position Summary

The Digital Marketing Specialist is charged with assisting in the creation, management, and delivery of digital marketing campaigns for NACUBO and its regional affiliates. The incumbent will play a vital role in marketing NACUBO programs and services, as well as its regions. The incumbent will create, produce, and deploy marketing eblasts using an email software system and an association management database to generate comprehensive lists for targeted message distribution. The Specialist will track campaign performance and impact and assist in identifying strategies for increased effectiveness. NACUBO produces a high volume of eblasts each week, and the Digital Marketing Specialist must be able to effectively manage multiple campaigns in various stages of development, while producing high-quality work.  

This position reports to the Director of Marketing and will be part of a marketing team. 


Essential Functions 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

1. Creates visually appealing marketing eblasts for NACUBO and regional associations. 

2. Builds and deploys error free marketing eblasts using email marketing software system (e.g., HighRoad/Adestra or equivalent). 

3. Maintains image files for electronic communications. 

4. Ensures sponsor logos for marketing email campaigns are accurate. 

5. Proofreads all messages for clarity, grammar, spelling, and bad links. 

6. Conducts thorough message testing with marketing team and internal clients for approval before deployment.

7. Creates targeted distribution lists for message dissemination using the association management database (netFORUM).

8. Tracks and monitors campaign performance and generates analytical reports to internal clients. 

9. This position is not responsible for drafting the content for the eblasts. However, there is room to add these kinds of responsibilities if there is interest (other job responsibilities would be maintained).

10. This position is not responsible for managing NACUBO’s social media channels. However, there is room to add these kinds of responsibilities if there is interest (other job responsibilities would be maintained).

11. This position is not responsible for designing the graphical elements of NACUBO’s eblasts. However, basic knowledge of design manipulation (resizing, etc.) is preferred. In addition, there is room to add these kinds of responsibilities if there is interest (other job responsibilities would be maintained). 

12. Performs other duties as assigned.


Competencies

1. Excellent attention to detail: The Digital Marketing Specialist must be highly detail-oriented, creating visually appealing email campaigns that are free of typos and grammatical errors.  

2. Project management: The incumbent must be able to manage multiple deadlines effectively and prioritize tasks to meet deadlines; possess the ability to work in an evolving environment where priorities may change.  

3. Creative: Ability to build visually appealing email marketing campaigns that follow email marketing best practices. 

4. Team player: Incumbent must possess team spirit and demonstrate a willingness to work with the team and across the organization with a win-win perspective; and work in a collaborative environment.


Work Environment

This position works in a professional office environment. This position routinely uses standard office equipment such as computers, phones, and copiers. This position works in a climate-controlled environment, but internal office temperatures may fluctuate. 


Physical Demands

1. Sedentary work: Exerting up to 10 pounds occasionally. Sitting most of the time and walking and standing are required occasionally.  

2. To perform the duties of this position, the employee is regularly required to talk and hear. The employee may frequently be required to stand, walk, use hands and fingers to type, handle or feel, and reach with arms and hands. 


Position Type/Expected Hours of Work

This is a full-time regular position. Days and hours of work are Monday through Friday 8:45 a.m. to 4:45 p.m. 


Travel

Travel is primarily local during the business day, however, some out of the area travel and overnight should be expected.


Qualifications

1. Bachelor’s degree in marketing, graphic design, or related field, required.

2. Minimum three to five years’ experience in marketing, preferably in an association environment.

3. Skilled in digital content distribution.

4. Demonstrated experience with graphics tools such as Adobe, Photoshop, and Illustrator. Note: graphic design experience preferred. 

5. Highly proficient in email marketing software systems (i.e., HighRoad/Adestra or equivalent), including list creation and audience segmentation.

6. Skilled in association management software; netFORUM experience strongly preferred. 

7. Proficient web knowledge including use of a CMS and HTML.

8. Strong proofreading skills and attention to detail.

9. Strong time management skills.

10. Excellent oral communication skills.

11. Knowledge of Microsoft Excel.

12. The successful individual will be dependable, demonstrate an ability to work in a collaborative team environment as a leader, team member and professional role model.


EEO Statement 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


Other Duties

Please note this position description does not cover, contain or list a full comprehensive listing of duties or responsibilities that are required of the employee in this role. Duties, responsibilities, and activities may change at any time with or without notice.


Introduction


NACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

Location

1110 Vermont Street, NW, Suite 800, Washington, DC 20005

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