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Associate Director, Communications (Remote)

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Published 26 days ago

ABOUT US

Founded in 2005 by the American Heart Association and the Clinton Foundation, the Alliance for a Healthier Generation pursues a mission of ensuring that all kids grow up in places that help them lead healthy lives – especially children disproportionately affected by poor health. We accomplish this by promoting healthier habits rooted in improved nutrition and greater physical activity, as well as strengthened social and emotional learning and development. Healthier Generation has made great strides in fighting our nation’s obesity epidemic by taking the battle to where children spend the majority of their waking hours. Children impacted by our work are equipped for long-term success through better health, more energy and engagement in the classroom, and a lifelong approach to wellness. 

This is an exciting time to join Healthier Generation as its brand and programmatic work rapidly evolve to address a more comprehensive and holistic approach to children’s health. In addition to utilizing an evidenced based approach to systems change in thousands of schools, businesses and communities nationwide – the organization is advancing new strategies to improve individual and family health and ensure a generation of thriving kids. 

To learn more, visit: www.healthiergeneration.org. 

 JOB SUMMARY

The Associate Director, Communications will manage the organization’s multi-faceted digital strategy efforts to connect, engage, and sustain a growing base of engaged constituents. In addition, the Associate Director will create, direct and implement an annual digital content plan, lead public relations and thought leadership strategies, and help maintain a robust digital personality that translates as a relatable and fundable brand across online communication assets including campaigns, websites, and social media platforms. The Associate Director will work closely with the Senior Director of Brand & Communications, Managers, Culturally Responsive Communications, Digital Marketing Managers, as well as Content Advisors to develop and deploy strategies to create advocates and funders.

 ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Lead annual creation and management of compelling editorial content plan and associated calendars
  • Define and implement digital strategies for brand campaigns that build awareness for Healthier Generation’s philanthropic brand, advance programmatic goals and strengthen funder relationships
  • Serve as communications point of contact to the Clinton Foundation providing support for enhanced storytelling, reporting and events as needed
  • Provide strategic direction for digital properties (e.g., social media platforms, website) and traditional media/thought leadership efforts. 
  • Manage day-to-day content creation and flow for Healthier Generation’s digital platforms – working closely with the Digital Marketing Manager as well as across departments
  • Ensure consistent brand style and voice across digital channels
  • Manage social media analytics and reporting, working with the Digital Marketing Manager, Strategic Communications Manager
  • Work with Development team to create innovative digital strategies that appeal to current and prospective individual donors and institutional funders
  • Collaborate with the Digital Engagement team to ensure that all relevant content is optimized for effectiveness 
  • Represent Healthier Generation’s digital marketing and public relations team with external stakeholders, supporting the execution of digital marketing campaigns as needed
  • Serve as internal subject matter expert on effective digital marketing and communications strategies; training and coaching colleagues as needed
  • Lead strategies for executive and staff positioning on digital platforms (e.g. social media)
  • Other duties as assigned

 REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Strong experience developing strategic marketing and communications plans for digital content in service of educating and inspiring new and emerging audiences
  • Outstanding digital content creation, editing and writing skills with strong attention to detail
  • Knowledgeable of emerging digital marketing, social media, public relations, and thought leadership trends that may enhance Healthier Generation’s brand
  • Excellent written, verbal, and interpersonal skills, including asking probing questions and
  • explaining ideas clearly
  • Strong understanding of justice, equity, diversity and inclusion as it relates to health and well-being
  • Willing to pitch and test new ideas, bias towards action
  • Understands business and marketing strategy with experience in market research, interpreting trends and applying best practices
  • Must be data-driven, demonstrating the ability to understand key performance drivers and the ability to execute against findings
  • Ability to understand and interpret educational and scientific information and reframe it accurately and simply for multiple audiences
  • Ability to manage multiple work streams, prioritize, monitor status and drive projects to successful completion.
  • Ability to work independently and collaboratively within a virtual team environment.
  • Proficiency in marketing tactics used to generate traffic, convert visitors into leads and nurture leads into champions for children’s health (e.g. email subscribers, registered users).
  • Experience using social media and marketing tools (e.g., Sprout Social, Linkin.bio)
  • Proficient in Microsoft Office, Excel, and Adobe Acrobat

 OTHER REQUIREMENTS

  • Travel by car or plane up to 10% of the time, when appropriate.

EDUCATION AND EXPERIENCE

  • Bachelor’s degree in Marketing, Communications or related field required or equivalent combination of education and experience.
  • At least 6-8 years of professional experience in developing and implementing marketing campaigns, public relations, and strategic communications, including writing and editing for digital platforms 
  • Experience in working on national communication campaigns/programs
  • Demonstrable knowledge of current industry standards including those that apply to digital marketing and user experience 
  • Demonstrated experience executing successful online advertising strategies or campaigns
  • Experience managing social profiles through Sprout Social, Linkin.bio, Canva, Audisense, or similar platforms
  • Experience working in website content management systems, email marketing tools and social networking platforms
  • Consumer-facing branding/marketing or PR experience preferred
  • Account/client management experience a plus
  • Experience in developing and leading thought-leadership strategies/executive positioning a plus
  • Experience in e-giving a plus

 COMPENSATION AND BENEFITS

At Healthier Generation, we believe in a holistic approach to rewarding and supporting staff. We work to balance financial stability with competitive pay and meaningful benefits –while offering unmatched schedule flexibility and mission-based work. Some of the benefits we offer include:

  • Flexible PTO (available immediately upon hire)
  • Remote work, highly flexible work environment
  • 401(k) employer match of up to 4%, with 100% vesting of the match upon hire
  • Stipend income to support communication and wellness in the amount of $1,500 per year (in per-paycheck increments)
  • Professional development

Each job at Healthier Generation is assigned to a salary grade built on market data.For an individual coming into Healthier Generation, we set pay between the minimum and the midpoint of the salary grade, based on qualifications. For this position, the minimum is $68,642 and the midpoint is $82,370.

 

 This job description is subject to change at any time.

The Alliance for a Healthier Generation is proud to provide Equal Employment Opportunities

(EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

ABOUT US

Founded in 2005 by the American Heart Association and the Clinton Foundation, the Alliance for a Healthier Generation pursues a mission of ensuring that all kids grow up in places that help them lead healthy lives – especially…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    June 27, 2022
Salary
USD $68,642 - USD $82,370
/ year

Benefits

COMPENSATION AND BENEFITS

At Healthier Generation, we believe in a holistic approach to rewarding and supporting staff. We work to balance financial stability with competitive pay and meaningful benefits –while offering unmatched schedule flexibility and mission-based work. Some of the benefits we offer include:

  • Flexible PTO (available immediately upon hire)
  • Remote work, highly flexible work environment
  • 401(k) employer match of up to 4%, with 100% vesting of the match upon hire
  • Stipend income to support communication and wellness in the amount of $1,500 per year (in per-paycheck increments)
  • Professional development

Each job at Healthier Generation is assigned to a salary grade built on market data.For an individual coming into Healthier Generation, we set pay between the minimum and the midpoint of the salary grade, based on qualifications. For this position, the minimum is $68,642 and the midpoint is $82,370.

COMPENSATION AND BENEFITS

At Healthier Generation, we believe in a holistic approach to rewarding and supporting staff. We work to balance financial stability with competitive…

Location

Remote
Work may be performed anywhere in United States
Associated Location
1028 SE Water Ave, Portland, OR 97214, USA
Suite 215

How to Apply

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