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Senior Director, Marketing Engineer & Strategist

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Published 5 days ago

About Leadership for Educational Equity

Leadership for Educational Equity (LEE) is a nonprofit leadership development organization inspiring and supporting a network of civic leaders to eradicate the injustice of educational inequity.

Through one-on-one coaching, fellowships, workshops, and resources, LEE works to develop and inspire its members individually and collectively, across all disciplines – as policy makers, advocates, elected leaders and community organizers. LEE membership is free and currently open to alumni of several partner organizations including Teach For America, the Congressional Hispanic Caucus Institute (CHCI), New Leaders, Latinos for Education, Urban Teachers, and Public Allies. LEE believes that when a diverse group of leaders, grounded in a commitment to equity, are in leadership roles, they will serve as a transformative force for and with students and communities.

LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. LEE is honored to have been selected as a LATINA Style 50 Award recipient and a When Work Works award recipient. We are also an Employer of National Service. If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more, please visit educationalequity.org.

Position Summary:

At the highest level, the Marketing Engineer & Strategist’s purpose is to collaborate with our MarComms team to ship projects that attract, activate, and help more LEE members succeed. You’ll leverage your technical chops to accelerate the efforts, and increase the impact, of the MarComms team by removing technical barriers that would otherwise slow down the launch of marketing campaigns/programs.

The Marketing Engineer & Strategist’s responsibilities fall into four main categories:

  1. Executing marketing campaigns/programs that require technical skills
  2. Advising the rest of the MarComms team on how technology can be better leveraged to move the needle on MarComms’ goals
  3. Acting as the “bridge” between the MarComms and Technology departments; i.e., continually breaking down silos around how each team leverages data and manages LEE’s digital assets (website, CRM, email marketing automation platform, etc)
  4. Managing and coaching a small team of Marketing Ops individual contributors to goals, outcomes, and growth opportunities

You’re the right person for this role if you have technical skills, but you also think in terms of outcomes, not outputs. You measure success based on marketing goals (leads and conversions), not technical goals (story points or defect ratios).

Rather than serving as an order-taker who simply executes the MarComms team’s vision, you’re someone who’d prefer to have a seat at the table. When collaborating with your team on a marketing campaign, you’ll assess the technical scope of the project and provide strategic input on 1) technical limitations, 2) best practices, and 3) opportunities to streamline and/or increase the project’s impact.

Ideally, you’ve been in your career long enough that you’re a natural at quickly building trust, alignment, and influence cross-departmentally -- with special attention to the Technology team. However, you don’t need to be a senior engineer to be successful in this role: if you’ve switched career paths after several years in another field, and recently graduated from a coding bootcamp or similar program, we’d absolutely love for you to apply.

Position Location: Flexible

Travel Requirements: n/a

Responsibilities:

Tech strategy & training (30%)

  • Determine the technical scope of proposed MarComms projects, and provide strategic input on technical best practices that will ensure quickest completion.
  • Identify, recommend, and execute on opportunities to accelerate MarComms workflows/processes by making the best use of data and automations.
  • Document marketing workflows/processes and develop user manuals to prevent information silos
  • Streamline, ensure adherence to, and train team members on MarComms systems and workflows/processes (including team members within MarComms, and across the organization when appropriate).

Digital enablement of marketing strategy (30%)

  • Collaborate with the Strategy team to ensure ongoing functionality of proper tracking, so the team has visibility into key marketing-related data points
  • Build marketing assets that require technical skills (landing pages, email nurture sequences, microsites, etc)
  • Develop and ensure adherence to quality assurance procedures, especially in relation to any external-facing marketing assets

Cross-team partnerships (30%)

  • Build collaborative partnerships with other teams, with special attention to partnership with the Technology team.
  • Establish an ongoing feedback loop between Technology and MarComms to ensure each team’s priorities are as mutually supportive as possible.
  • Anticipate and flag collaboration opportunities (or risks of duplicate work/clashing priorities) between MarComms and Technology.

Direct report management (10%)

  • Lead the Marketing Ops team of 1-2 with an outcomes orientation
  • Manage and coach team members to goals, outcomes, and growth opportunities
  • Embed cross-departmental collaboration into the culture of the Marketing team with special attention to the Tech team
  • Continually strengthen the Marketing team’s internal processes for strategic planning, communication, implementation, and analysis
  • Manage the Marketing Ops portion of the Marketing budget with strong financial stewardship

 Minimum Qualifications:

  • Bachelor’s Degree or commensurate years of work experience 
  • 7+ years of relevant professional work experience 
  • Experience leading or building web/digital projects
  • Strong, demonstrated commitment to diversity, equity & inclusion
  • High emotional intelligence, including superb interpersonal, communication, problem-solving, and collaboration skills.
  • Exceptional organizational and time management skills.
  • Experience using one or more front end frameworks like Vue JS, React, Angular, etc.
  • Experience using one or more modern back end frameworks like Drupal, Laravel, Ruby on Rails, Django, etc.
  • Experience working with programming/scripting languages like HTML, PHP, SQL, Ruby, Python, GO, etc.
  • An extremely high bar for quality. You know how to figure out what excellence looks like, and chart a path for getting us there. You don’t tolerate sloppy deliverables or things slipping through the cracks.
  • Demonstrated experience building trust with leaders across other departments to launch cross-functional initiatives

Preferred Qualifications:

  • Previous experience with the platforms in our current tech stack (these include Salesforce, Pardot, Google Analytics, Qualtrics, Google AdWords, and Tableau among others)
  • You’re comfortable learning new technologies
  • Flexibility on your technology choices
  • Previous experience working with a marketing team to ship, analyze and optimize growth projects 
  • Self-awareness to know when to ask for help, and aren’t afraid to do so.
  • Understanding of when to move fast, and when to tread carefully
  • Ability to effectively communicate and collaborate within a geographically dispersed team
  • Deep passion for educational equity and belief in LEE’s mission and theory of change

About Leadership for Educational Equity

Leadership for Educational Equity (LEE) is a nonprofit leadership development organization inspiring and supporting a network of civic leaders to eradicate the injustice of educational…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    October 15, 2021

Salary

$102,000 - $150,480

Benefits

Benefits and Pay

Pay for this position is competitive and based upon relevant experience and cost of labor for your location. Please use the following link to learn more about compensation for this position: https://educationalequity.org/applicant-resources#sec3. In addition, LEE offers a comprehensive benefits package that includes health, dental and vision coverage for spouses, families and domestic partners; employer-paid basic life and AD&D insurance and short and long-term disability insurance; a retirement package with employer match; family and parental leave benefits; generous paid time off and an organization-wide winter break between Christmas Day and New Year’s Day.  

An Equal-Opportunity Employer with a Commitment to Diversity 

Leadership for Educational Equity is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.

An affirmative action-equal opportunity employer.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

Benefits and Pay

Pay for this position is competitive and based upon relevant experience and cost of labor for your location. Please use the following link to learn more about…

Location

Remote
Work may be performed anywhere in United States
Associated Location
1805 7th Street Northwest, Washington, DC 20001, United States

How to Apply

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