Nonprofit

Director of Marketing & Communications

Hybrid
Work must be performed in or near New York, NY
New
|
Published 28 days ago

Details at a Glance

Job Type
Full Time
Start Date
July 1, 2024
Application Deadline
May 31, 2024
Education
4-Year Degree Required
Experience Level
Intermediate
Salary
USD $60,000 - $70,000 / year

Description

Maestra Music is seeking a Director of Marketing and Communications, a full-time

position within the organization. The Director of Marketing and Communications is

responsible for the planning, development, and implementation of all the

Organization’s internal and external marketing strategies, communications, and

public relations activities. As a member of the senior staff, the Director of Marketing

and Communications will be involved in organization-wide strategic and business

planning, evaluation, and professional development initiatives. The position reports

to the Founder.


To Apply: Please send resumé and cover letter to admin@maestramusic.org and write

DIRECTOR OF MARKETING AND COMMUNICATIONS APPLICATION in the email’s subject.

Applications are due by 6 pm ET on Friday, May 31st.


DUTIES and RESPONSIBILITIES include but are not limited to:

Strategy and Management

  • Lead development and implementation of the Organization’s Marketing and Communications Plan and ensure adherence to the goals and brand outlined therein.
  • Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Founder and Board of Directors.
  • Establish and maintain professional standards and tone of the Organization’s external-facing communications, including proofreading and approving text, utilizing brand book, and maintaining style guide.
  • Work with the Treasurer to develop annual budgets for Marketing and Communications and monitor progress, assure adherence, and evaluate performance.
  • Work closely with Program staff to design and implement communications strategies and effective messaging for organizational and project-specific goals, including RISE Theatre.
  • Assist our Program staff in ensuring our communications are culturally competent and reach diverse audiences.
  • Nurture and manage some external partnerships that support organizational marketing and fundraising goals.
  • Support Development and Operations with the upkeep and integration of data related to Maestra constituents.

Brand Management

  • Develop, implement, and evaluate an annual Marketing and Communications Plan that includes social media, print and digital content, and email marketing for both Maestra Music and RISE Theatre.
  • Ensure that brand identity, messaging and marketing, and communications strategy are infused in all organizational efforts (programming, development, network support).
  • Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation.

Content Strategy and Management

  • Oversee the development, design, and distribution of high-quality print and electronic collateral including but not limited to annual reports, brochures, one-sheets, and newsletters.
  • Lead the strategy and generation of engaging digital content for the Organization’s websites, social media, and email channels that leads to measurable action.
  • Work with external contractors including but not limited to graphic designers, writers, copy editors, photographers, videographers, and video editors; oversee the conception, project management, and internal approval process for all materials produced by external contractors.

Press and Public Relations

  • Identify trends and monitor current events and influencers to anticipate opportunities for the Organization to engage in and/or lead the conversation on equity (especially re: gender and race) in musical theater
  • Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
  • Develop and/or maximize close partnerships with members of the media.

Fundraising and Outreach

  • Assist development staff with fundraising appeals and events.
  • Occasionally edit grant proposals.
  • Occasionally represent the Organization at public events.

SKILLS AND QUALIFICATIONS

  • At least five years of professional experience, including leading the communications, marketing, social media, and public relations activities of a high-growth organization.
  • Bachelor’s degree required, area of study preferred in the areas of communications and marketing-related field (e.g. marketing, management, advertising, journalism, and/or communications)
  • Demonstrated skills, knowledge, and experience in the successful development and execution of marketing campaigns, communications, and public relations activities.
  • Strong creative, strategic, analytical, organizational, and personal skills, with the experience of managing multiple projects at a time.
  • Experience overseeing the design and production of online and print collateral and publications.
  • Excellent writing and editing skills with great attention to accuracy and detail.
  • Strong communication skills, both oral and written
  • Experience developing and implementing successful social marketing strategies.
  • Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences.
  • Interest in, commitment to, and professional relationships within the musical theater industry, especially in New York City.
  • Computer literacy in Microsoft Office required – Adobe Design Suite experience preferred.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team.
  • Flexible and a self-starter; able to manage multiple concurrent projects while also being highly detail-oriented with attention to quality.
  • Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and systems.
  • Personal qualities of integrity, credibility, and a commitment to the Organization’s mission, especially concerning DEIA.

TERMS

Salary range between $60k – $70k annually plus health benefits

The position is located in New York City and will be both in-person and virtual.

Ideal Start Date: July 1st, 2024

Maestra Music provides equal employment opportunities (EEO) to all employees and

applicants for employment without regard to race, creed, color, ethnicity, national

origin, religion, sex, sexual orientation, gender expression, age, height, weight,

physical or mental ability, veteran status, military obligations, or marital status.

ABOUT MAESTRA MUSIC

Maestra Music, Inc. is a 501(c)3 organization based in New York that provides support, visibility, and community to the women and nonbinary people who make the music in the musical theater industry. Maestra envisions a world in which women and nonbinary people have equitable access, visibility, and creative impact in the musical theater industry. These musicians are historically and consistently under-represented in musical theatre. By delivering on our mission, we will be a catalyst and driving force to help achieve gender equity in our business.

Maestra Music is seeking a Director of Marketing and Communications, a full-time

position within the organization. The Director of Marketing and Communications is

responsible for the planning, development, and implementation of all the…

Benefits

Health benefits are provided.

Health benefits are provided.

Location

Hybrid
Work must be performed in or near New York, NY
520 8th Ave, New York, NY 10018, USA
Suite 2401

How to Apply

To Apply: Please send resumé and cover letter to admin@maestramusic.org and write

DIRECTOR OF MARKETING AND COMMUNICATIONS APPLICATION in the email’s subject.

Applications are due by 6 pm ET on Friday, May 31st.

To Apply: Please send resumé and cover letter to admin@maestramusic.org and write

DIRECTOR OF MARKETING AND COMMUNICATIONS APPLICATION in the email’s subject.

Applications are…

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