Digital Marketing Specialist

Posted by
Black Girls CODE
New York, NY
Published 19 days ago

Position/Title:              Digital Marketing Specialist

Location: New York/Bay Area

Job Type: Full Time

Please apply using this link:


At Black Girls Code (BGC), we are passionate about changing the face of tech and making a more inclusive world for girls of color!  We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, fast-paced, and fun workplace environment.

We are currently seeking to hire a knowledgeable and savvy Digital Marketing Specialist to join our marketing team. In this role, you will be expected to generate plans aligned with our business strategy and goals to optimize BGC’s digital footprint, including social media, SEO/SEM, website/ landing pages, e-mail and customer relationship management platforms. This role interacts significantly with cross functional resources (both internal and external) so strong team leadership and interpersonal skills are critical to success.  This exciting role requires internal drive, motivation and a can-do attitude. The ideal candidate has had prior digital strategy development and implementation experience, and is an entrepreneurial-minded, marketing leader who is a self-starter and ready to take both the strategic and tactical reins to win in the online marketplace.  

Key Responsibilities - following is a list of top Function-Specific activities performed in the job

  • Drive business growth by leading the strategy development, planning, and execution of all SEO/SEM, email, social media, paid search, display advertising campaigns, and digital ad creative to support BGC events and programs, fundraising campaigns, and consumer brand awareness goals.
  • Manage, maintain, and optimize BGC owned website and landing pages, which includes data analytics, tracking conversion rates and optimizing the website to improve the user experience.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using Google analytics and other marketing analytics reports.
  • Monitor digital trends, evaluate new business building opportunities, and recommend “test and learn” plans.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and make recommendations on how to optimize programs with the goal of influencing the consumer decision journey and focusing strategies and spending on the most influential touch points.
  • Lead the development of a digital creative brief with the cross-functional team in order to gain internal alignment.
  • Manage external partners ensuring that they are delivering on requirements outlined in briefs and effectively delivering on all account management responsibilities (i.e., program & financial management).
  • Provide insights as well as recommendations for changes and convince key BGC decision makers of business benefits of proposed solutions.
  • Develop programs and secure required budget to execute digital brand plan. 
  • Partner with the Brand Marketing & Content Specialist to develop content strategy and influencer marketing programming.

Competencies Required

  • Functional skills - Thorough understanding of channel-specific measurements to provide insights for optimization of the following channels: SEO, paid search, display, email, and social marketing.
  • Analytical skills - ability to analyze and summarize a situation quickly, synthesize large amounts of data into easily digestible formats, and recognize patterns/trends and produce meaningful conclusions and recommendations; detail-oriented critical thinker and problem solver.
  • Prioritization and organizational skills - Ability to effectively prioritize workload in a fast paced, frequently changing environment while remaining detailed and organized.
  • Project management skills – ability to methodically break down a project into logical steps, determine key milestones and deliverables, and drive toward deadlines in an organized and thorough manner.
  • Visual storytelling - proficient in displaying data and/or concepts in clear and visually appealing ways.
  • Process-oriented - apply frameworks and organizational skills to understand and document ambiguous situations.
  • Business acumen – Written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels of management.
  • Tech savvy - ability to learn new systems, troubleshoot data issues, etc.
  • Strong sense of urgency – Agile mindset to make decisions and drive activities in the organization to meet important windows of opportunity

Qualifications and Education

Education: Bachelor's Degree (Marketing, Integrated Marketing, or Communications preferred)

Related Work Experience: Minimum 3+ year’s professional experience in brand or product marketing, with 2+ years in digital marketing environment.  Ideal candidates have experience building out and implementing digital strategies targeting prospective donors, program participants, and volunteers.

Skills - To be considered for the Digital Marketing Specialist opportunity, candidates should possess:

  • Strong experience with creating and executing effective digital advertising, influencer, SEO, social media, and programmatic digital media plans.
  • Hands-on experience with SEO/SEM and has solid knowledge of optimization techniques and web analytics tools like Google Analytics.
  • Planning experience; strategic thinking (forward-looking vision and anticipating of future needs).
  • Proven track record in developing annual operating plans and growing an established business.
  • Demonstrable project management experience required; must be able to get things done through others.
  • Ability to lead, execute, and prioritize multiple projects and requests simultaneously and strong attention to detail.
  • Entrepreneurial mindset, ready to jump into rapidly evolving digital marketing and eCommerce space.
  • Self-starter, comfortable with ambiguity and creating new paths without a template.
  • Proficiency in MS Office programs such as Outlook, Word, Excel, and PowerPoint required.

About Black Girls Code

Black Girls CODE (BGC) is devoted to showing the world that black girls can code and do so much more. BGC introduces computer programming and technology to girls from underrepresented communities in technology areas such as web design, robotics, gaming, mobile app development and more. By cultivating the next generation of coders, we hope to grow the number of women of color in technology and give underrepresented girls a chance to become the future leaders in technology and the masters of their technological worlds. We thrive on working in a collaborative, fast-paced environment. We represent a diversity of backgrounds, a wealth of experience and a lot of fun. Black Girls CODE's ultimate goal is to provide African American youth with the skills to occupy some of the 1.4 million computing job openings expected to be available in the U.S. by 2020, and to train 1 million girls by 2040.

Position/Title:              Digital Marketing Specialist

Location: New York/Bay Area

Job Type: Full Time

Please apply using this link:


At Black Girls Code (BGC), we are passionate about changing the face of tech and making a more…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    May 3, 2021
  • Education
    4-Year Degree Required
  • Professional Level


Salary commensurate with experience


Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
New York, NY

How to Apply

Interested candidates should complete our applicant assessment at our intake portal here: Please upload a copy of your resume and cover letter via the portal (no additional emails required). We will only respond to resumes from applicants who complete the assessment on the applicant portal.

Position open immediately.

Interested candidates should complete our applicant assessment at our intake portal here: Please upload a copy of your resume and cover letter via the portal…

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