Director of Donor Relations and Salesforce Strategy

Posted by
Family Equality
New York, NY
Published 14 days ago

Job Title:                                    Director of Donor Relations and Salesforce Strategy

Location:                                    Flexible – must be comfortable working from a home-based environment

Reporting to:                            Chief Development Officer

Salary Range:                            $70,000 - $80,000 (DOE)



Family Equality advances legal and lived equality for current and future LGBTQ+ families through building community, changing hearts and minds, and driving policy change. We envision a future where:

●      All LGBTQ+ families and youth live in communities that recognize, respect, protect, and value them. 

●      Everyone has the right and opportunity to form and sustain a loving family. 

●      Systems of service and support are free of discrimination and maximize opportunities for LGBTQ+ families & youth.

As an organization, we have prioritized anti-racism and integrating racial equity into every facet of our work. We acknowledge our history as a predominately white organization and are committed to ending white supremacy. Doing so is essential to our objective of full equality for all LGBTQ+ people. 

Position Summary:

Under the guidance of the Chief Development Officer, the Director of Donor Relations and Salesforce Strategy is responsible for maintaining the integrity and accuracy of Family Equality’s constituent and donor database, housed in Salesforce. This is an opportunity to revolutionize the way all staff members at Family Equality utilize and experience Salesforce. The Director of Donor Relations and Salesforce Strategy will field and prioritize data requests, produce high quality reports and lists, manage fundraising event data, manage data flow between Salesforce and other applications (including Salesforce NonProfit Success Pack, MailChimp, Classy, Intacct, Greater Giving, Eventbrite, etc.), manage highly customized donation and solicitation tracking documents for board members, and coordinate the gift entry and acknowledgement process.

This position coordinates database maintenance and access for all of Family Equality’s departments, as well as develops and delivers training to ensure all staff can access and update database records. The successful candidate will also create dashboards within Salesforce for various members of the organization, specifically the Chief Development Officer and CEO, to facilitate ongoing donor relations and moves-management.

The successful candidate will have meticulous attention to detail and act in an energetic, ambitious, goal-oriented, and creative manner. The candidate will have the ability to work both independently and collaboratively and will also have a talent for organizing and strategically building infrastructure.

Family Equality is a distributed organization, with employees throughout the country. The Database Manager is a full time position and may work from a home office anywhere in the United States, or from our office in New York City (COVID-19 notwithstanding). 


Database Management:

●      Update and maintain constituent and donor records in the Family Equality database.

●      Run, distribute, and design weekly, monthly, quarterly, and annual reports from the database, performing ad-hoc reporting as requested to assist in the acquisition, renewal, stewardship, recognition, and annual recaps of individual, event, corporate, and foundational giving.

●      Manage relationships with vendor account representatives, including Salesforce, Classy, Greater Giving, Eventbrite, etc.

●      Track gift solicitations by our Board of Directors and major donors, regularly updating and maintaining individual tracking workbooks.

●      Train new and existing staff and interns on effective database use.

●      Work closely with the Finance Department to ensure that all donor revenue in the database is reconciled with accounting software (currently Intacct).

●      Design and implement data hygiene practices that ensure the accuracy of donor tracking, including individual, corporate, event, and foundational giving, while maintaining confidentiality of all donor information.

●      Manage integration of data between Salesforce and other platforms and trouble-shoot when synchronization issues arise.

●      Manage donor entry and acknowledgement processes.

●      Produce reports, run mail merges, and provide updated language for acknowledgment letters to go out on a regular basis (to be signed by other Development team staff members).

●      Have a strong familiarity of all our donors and their giving capacity, and work with the CDO and CEO on donor strategy.

Event Support:

●      Create event registration and donation forms using Salesforce-connected apps, including NonProfit Success Pack, Classy, Greater Giving, Eventbrite, etc.

●      Track and manage fundraising event data, including guest registration information, VIP list management, and associated giving.

●      Manage donor entry and acknowledgement processes.

●      Manage, train, and provide overall registration and data management leadership to event staff, vendors, contractors, and volunteers, before, during, and after events.  

●      Provide administrative support to the event leadership team, as assigned. 


●      Process mailings for direct appeal projects, possibly including identifying new donors.

●      Pull segmented lists for direct mail appeals and coordinate with the communications team.

●      Track and report on results from direct appeal efforts.

●      Work with the Finance Department to manage Accounts Receivables (A/R), ensuring that outstanding giving and pledge giving are followed up on promptly and accurately.

●      Work with the Director of Corporate and Foundation Relations to ensure grant application procedures are properly captured in Salesforce. 

Required Knowledge, Skills & Abilities:

A successful candidate must have a “can do” attitude, enjoy a fast-paced environment, be highly organized without losing sight of larger objectives, meet deadlines, and be committed to justice and equality for the LGBTQ+ community. 

The qualified individual must pay exceedingly close attention to detail, have excellent judgment, and have the ability to work in a changing environment. The ability to work on multiple projects simultaneously and prioritize appropriately is a must. 

●      Salesforce certification and experience with NonProfit Success Pack preferred.

●      Demonstrated record of success in managing large databases or CRMs, ideally in a nonprofit setting.

●      Knowledge of cultivation, solicitation, and stewardship strategies and techniques, particularly around individual, corporate, and foundation fundraising techniques.

●      Adept at handling change management with a diverse group of individuals and perspectives on the team.

●      Self-motivation and discipline, able to regularly set and achieve work goals.

●      Excellent organizational, interpersonal, and networking skills with teams, as well as with individuals.

●      Ability to maintain a high level of poise and professionalism in all circumstances.

●      Ability to initiate and build relationships with a range of constituents, from colleagues, to vendors, to donors, interacting via telephone, in writing, and in person.

●      Demonstrated ability to take primary responsibility for diverse number of projects and to complete them in a timely manner with limited supervision.

●      Ability to work collaboratively in a team setting.

●      Ability to work occasional nights and weekends, as needed.

●      Ability to travel throughout the continental United States (5-6 times per year, on average).

●      Willingness to perform administrative functions as needed, such as scheduling meetings/travel, tracking correspondence, and routine constituent interaction. 

Education & Experience:

●      A bachelor’s degree or equivalent experience and 3-5 years in database management.

●      Excellent oral and written communication skills.

●      Experience as a Salesforce administrator, preferably in a nonprofit setting with direct NPSP experience.

●      Experience with Microsoft Office suite, especially Excel and Word; experience with project management tools such as Asana; and experience with event management tools such as Eventbrite. 

Family Equality provides a team-based environment and we value the benefits of a diversified workplace. 

Family Equality provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.  

Women, people of color, transgender individuals and members of other underrepresented populations are strongly encouraged to apply. 

Family Equality performs background checks on all volunteers and staff members as a condition of employment.

However, Family Equality also supports and encourages people who were formerly convicted to be active in their community.

Background checks results that indicate a conviction do not necessarily disqualify you from employment – Family Equality reserves the right to request further information to fully assess an applicant’s candidacy in relationship to the job duties associated with the position. 

For more information on Family Equality please visit our website at


Job Title:                                    Director of Donor Relations and Salesforce Strategy

Location:                                    Flexible – must be comfortable working from a home-based environment

Reporting to:                            Chief Development Officer

Salary Range:                            $70,000 - $80,000 (DOE)




Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    December 20, 2021
  • Application Deadline
    December 17, 2021
  • Education
    4-Year Degree Required
  • Professional Level
USD $70,000 - USD $80,000
/ year
$70,000 - $80,000 DOE


Family Equality offers a comprehensive benefits package to all full-time employees.

Family Equality offers a comprehensive benefits package to all full-time employees.


Work may be performed anywhere in United States
Associated Location
475 Park Avenue South, New York, NY 10016, United States
Suite 2100

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