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Director, Marketing Strategy

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Published 21 days ago

About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: finding a cure for Parkinson’s disease (PD) in our lifetime. The Foundation applies extraordinary scientific, business and media assets to this singular focus — thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research worldwide, having funded more than $1 billion in research projects in academic and industry labs worldwide to date. We exist to put ourselves out of business, so we deliberately hold no endowment or excessive reserves, but spend what we raise quickly and efficiently; 88 cents of every dollar spent goes directly to research programs. Today, the Foundation has about 160 full-time employees.

We work aggressively to support the entire Parkinson’s therapeutic development enterprise by de-risking specific therapeutic approaches and developing and distributing fieldwide tools, in order to seed and support a robust pipeline of new treatments for patients. Achieving our mission requires that we inspire the engagement of all Parkinson’s stakeholder groups — industry and academic researchers, clinicians, data scientists, policy makers, and most important, people and families living with Parkinson's. In service of this mission, the Marketing & Communications team works to leverage the Foundation’s tremendous research achievements and highly respected brand identity in service of our mission to speed better treatments and a cure for Parkinson’s.

The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.


Job Summary:

The Director, Marketing Strategy, plays a key role in helping the Foundation meet its ambitious goals in support of its mission to speed the development of better treatments and a cure for Parkinson’s disease.  Experience and knowledge in setting strategy, developing tactical plans and overseeing marketing campaigns, as well as managing people, are critical. The director will play a hands-on role in developing and evolving MJFF’s sophisticated marketing capabilities in support of generating brand awareness, acquiring new audiences, persuading patients and families to enroll in Parkinson’s research studies, and driving and increasing donor support at all levels. The primary responsibilities of this role include supporting Foundation-wide goals through integrated data-driven marketing campaigns that maximize ROI from traditional and digital marketing plans encompassing paid media campaigns as well as robust owned-channel strategies leveraging email, social media, partnerships, SEO and SEM, and digital analytics.

 

Primary Duties and Responsibilities:

 

§ Collaborate with stakeholders across the Foundation and within the Marcomms team to set strategy and metrics in support of Foundation-wide goals.

§ Generate strategic, multi-channel marketing campaigns in support of achieving broad scale brand awareness and acquiring, engaging and converting audiences to MJFF events/activities and CTAs.

§ Provide strategic oversight of strategies and campaigns developed in support of raising revenue through annual giving, planned giving, community events, and sponsorships.

§ Oversee the development of tactical marketing plans by working closely with subject matter experts in marketing, communications/content, web development, video production, creative, marketing analytics, email automation and other stakeholder teams.

§ Track, measure, analyze and report on content and campaign performance and develop actionable recommendations based on data insights, including user journeys tailored to various audiences, to inform the ongoing optimization of our marketing strategies.

§ Develop relationships with agency partners (e.g., branding, digital and media-buying agency teams) and work closely with Marcomms leadership to create a functional agency ecosystem; manage agency contributions to marketing activities tied to brand awareness, audience acquisition and fundraising goals.

§ Directly supervise two full-time employees: an Associate Director of Marketing and a Marketing Officer.


Qualifications and Skills:

§ 10+ years of progressively responsible professional experience in brand marketing, including traditional marketing, print, digital, social media marketing, email optimization, SEM, programmatic ads, direct mail, and remarketing

§ At least three years of prior management experience

§ Strong working understanding of digital marketing and how it is evolving, e.g., in light of emerging fieldwide shifts in response to consumer privacy concerns

§ Exposure and/or understanding of the fundraising landscape with special attention to digital fundraising

§ Fluency in various social management and analytics tools (Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Social Studio, Google AdWords, DOMO, etc.)

§ Comfort with account management and/or client relationship management

§ Excellent organization and project management skills; familiarity with Asana a plus

§ Strong analytical thinking, problem solving skills and communication skills, excellent attention to detail, solution-seeking orientation

§ Effective decision-making with high level of personal integrity and professionalism

§ Proven ability to manage multiple projects with competing deadlines in a timely and nimble manner; grace under fire with the ability to multi-task in a fast-paced environment

§ Team player with great interpersonal skills and a commitment to relationship-building

§ Experience in media planning and buying a plus

§ Bachelor’s degree

 

How to Apply:

Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions without cover letters will not be considered. Please click on the following link no telephone inquiries and do not contact our staff directly. Only applicants who best match the position needs will be contacted. 


The Michael J. Fox Foundation is an equal opportunity employer.


About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: finding a cure for Parkinson’s disease (PD) in our lifetime. The Foundation applies extraordinary scientific, business and media…

Details at a Glance

  • Time Commitment
    Full Time Schedule

Location

Temporarily Remote
Work may be performed anywhere in United States
Associated Location
Grand Central Station, P.O. Box 4777, New York, NY 10163

How to Apply

How to Apply:

Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions without cover letters will not be considered. Please click on the following link no telephone inquiries and do not contact our staff directly. Only applicants who best match the position needs will be contacted. 

The Michael J. Fox Foundation is an equal opportunity employer.


How to Apply:

Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions…

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