Digital Communications Manager (Los Angeles)

Job Type

Full Time

Published

06/13/2018

Application Deadline

07/13/2018

Address

3701 Wilshire Boulevard
Suite 725
Los Angeles
California
90010
United States

Description

Salary: Based on Experience

Type: Full-Time

Reports to: Communications Director

Start: As soon as possible

Closing date of this position: Open until filled


Organizational Background

Equality California (EQCA) is the nation’s largest statewide lesbian, gay, bisexual and transgender (LGBTQ) civil rights organization with over 800,000 members. Equality California brings the voices of LGBTQ people and allies to institutions of power in California and across the United States, striving to create a world that is healthy, just, and fully equal for all LGBTQ people. We advance civil rights and social justice by inspiring, advocating, and mobilizing through an inclusive movement that works tirelessly on behalf of those we serve. Through its legislative work, EQCA has successfully sponsored 127 pieces of pro-equality legislation cementing California as the state with strongest LGBTQ-civil rights protections in the country.


Equality California Institute (EQCAI) is a 501(c)3 organization that has a parallel mission statement to EQCAI, its 501(c)4 counterpart. EQCAI educates the broader community on important LGBTQ issues such as transgender equality, violence and hate crimes, healthcare, health disparities, the needs of LGBTQ seniors and youth, homelessness and immigration. Over the last five years, EQCAI has spearheaded successful programs to tackle these issues, including multiple public education campaigns, such as Transform California, Equality4All, #Take It, I’m PrEPed, Let California Ring, Fair Share for Equality, the Breakthrough Conversations Project, and Health Happens with Equality.


Tentative Start Date: ASAP


Position Overview

The Digital Communications Manager will support the overall communications strategy and program for Equality California, Equality California Institute and the Equality California Political Action Committee. Reporting to the Communications Director, the Digital Communications Manager will work collaboratively to support all aspects of the organization’s communications strategies, with a focus on digital strategy and advertising, social media, email marketing and online fundraising.


Responsibilities

  1. Serves as a member of Equality California’s communications team and collaborate with the Communications Director and senior leadership to develop communications strategies — with a focus on social media, digital advertising and email marketing — to broaden and deepen EQCA’s programmatic reach and impact.
  2. Helps execute strategic communications campaigns to raise the visibility and profile of Equality California and to increase organizational effectiveness.
  3. Creates email strategies for EQCAI/I, including drafting copy, coding and tracking metrics for communications with campaign email lists.
  4. Develops social media strategies aimed at quickly growing and motivating core audiences and persuading new supporters to join our effort.
  5. Designs and implements online fundraising strategies.
  6. Creates and analyzes digital metrics reports for web, social and email marketing.
  7. Collaborates with communications team, digital consultants and/or vendors to develop and execute digital advertising buys across social media and display platforms.
  8. Monitors trends and changes in the digital landscape, social media, and in the larger political and nonprofit landscapes.
  9. Supports the management of media and public relations strategies, including preparing press releases and other materials as well as responding to media requests (print, television, radio, online).
  10. Represents the organization in public venues and serve as a media representative and organizational spokesperson as required.
  11. Ensures that the content of all media, publicity, and promotional materials adhere to the highest standards of quality and professionalism.
  12. Helps ensure consistency in EQCA’s publicity, marketing, branding, and fundraising materials.
  13. Drives the digital storytelling narrative of EQCA/I’s broad programs by identifying compelling messengers and drafting stories for the website, blog and social media highlighting the need for full LGBTQ equality.
  14. Manages multiple campaigns’ CRM (customer/constituent relationship management) system, including oversight of membership lists, online actions, online fundraising pages and other functions as needed.
  15. Manages the creation and day-to-day maintenance of campaign websites, overseeing the graphic design and programming consultants.


Qualifications

Applicants for this position should bring the following knowledge, abilities, and attitude:

  1. Exceptional written and verbal communications skills.
  2. At least 2-4 years experience in digital communications.
  3. Experience working in a multicultural environment and with diverse communities.
  4. Experience working on or with political campaigns preferred, but not required.
  5. Demonstrated commitment to LGBTQ civil rights, diversity, social justice, and social change.
  6. Excellent interpersonal skills and the ability to work well with people inside and outside the organization.
  7. Strong administrative skills, including the ability to manage many projects simultaneously and to set priorities.
  8. Ability and interest to work with a wide range of organizations and institutions including other LGBTQ groups, schools, unions, religious congregations, and other social justice and advocacy organizations.
  9. Experience with multiple CRM and website platforms, including BSD Tools and WordPress.
  10. Prior experience managing online advertising and email marketing campaigns to grow email lists and generate donations.
  11. Ability to work independently, prioritize work and remain flexible on multiple, high-paced campaigns.
  12. Attention to measurable results.
  13. Strong work ethic and willingness to work occasional nights and weekends as needed.
  14. Willingness to work on nights and weekends as needed and travel occassionally.
  15. Fluency in Spanish preferred, but not required.
  16. Experience in media relations and/or traditional communications campaigns preferred, but not required.
  17. Bachelor’s or graduate degree in communications or related areas strongly preferred.


Salary will be based on experience and includes competitive benefits (healthcare, dental, vision, long/short term disability, life insurance and 401K). This full time position will be based out of our Los Angeles office and will require a flexible schedule including evening and weekend work time, as well as occasional travel within the region. Applicants will be reimbursed for mileage, but must have a car and be able to drive within the region.


Equality California is an equal employment opportunity employer. Equality California does not make employment decisions or discriminate based on protected characteristics including, but not limited to, race, color, religion, national origin, ancestry, marital status, sex, gender (including gender identity and/or gender expression), sexual orientation, age, physical or mental handicaps, veteran status, or genetic information as prescribed by applicable local, state, and federal law. We strongly encourage diverse candidates to apply, including, but not limited to, women, people of color, people of diverse gender identities, and non-LGBTQ allies.


Application Instructions

Please email: resume (including names and contact of 3 references), cover letter and at least two relevant writing samples — can include sample of digital content that you produced — to Samuel Garrett-Pate at jobs@eqca.org.

 

Please title subject of email: EQCA Digital Communications Manager – [Your Name]

Benefits

Equality California is an equal employment opportunity employer. Equality California does not make employment decisions or discriminate based on protected characteristics including, but not limited to, race, color, religion, national origin, ancestry, marital status, sex, gender (including gender identity and/or gender expression), sexual orientation, age, physical or mental handicaps, veteran status, or genetic information as prescribed by applicable local, state, and federal law. We strongly encourage diverse candidates to apply, including, but not limited to, women, people of color, people of diverse gender identities, and non-LGBTQ allies.

Professional Level

None specified

Minimum Education Required

No requirement

How To Apply

jobs@eqca.org
http://www.eqca.org

Application Instructions

Please email: resume (including names and contact of 3 references), cover letter and at least two relevant writing samples — can include sample of digital content that you produced — to Samuel Garrett-Pate at jobs@eqca.org.

 

Please title subject of email: EQCA Digital Communications Manager – [Your Name]


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