Digital Marketing Manager

Digital Marketing Specialist 

Job Title: Digital Marketing Specialist  

Reports to: Communications Manager 

Job Status: Full time (40 hours/week) 

Starting: July 2021 

Deadline to Apply: May 4

About Generation Hope: 

Generation Hope's mission is to ensure all student parents have the opportunities to succeed and experience economic mobility by engaging education and policy partners to drive systemic change and provide direct support to teen parents in college as well as their children through holistic, two-generation programming. To date we have provided more than $800,000 in tuition assistance, supported almost 200 teen parents in college, celebrated more than 100 degrees earned through our program, and built relationships with 20+ two and four-year institutions around the National Capital Area as well as other institutions across the country. For more information, please visit: www.generationhope.org. 

We are one of the “best non-profits in the region.” Read below to learn why. 

By joining our team, you will be working for an organization considered "one of the best nonprofits in the Washington, DC region for 2020-2021" by Catalogue of Philanthropy. Not only do we live out and operationalize our values, we have done the work to create a culture where you would want to work. The best part of our organization is the people, from the families we support to the team we have deliberately cultivated. We strive for excellence while understanding the most valuable asset we have is our people. At Generation Hope, we celebrate diversity in all of its forms, including thought, professional and lived experiences, race, gender - even taste in music. If this sounds like a mission and work environment you would like to contribute to and grow with, we welcome you to continue reading this position description and consider joining our team. 

Job Description: 

The Digital Marketing Specialist is a full-time position, working directly with the Communications Manager to enhance Generation Hope’s digital marketing and communications with key audiences. The Digital Marketing Specialist will also lead content creation (to include graphic design), and launch and manage Generation Hope’s communications ambassadors program. This is an ideal position for an early- to mid-career digital communications professional with a breadth of knowledge and skills who wants to gain hands-on experience while supporting our mission of changing the lives of two generations through education. 

Responsibilities: 

Digital Marketing

• Manage digital advertising, Search Engine Optimization (SE0), and Google Ad Grants
• Manage organic and paid social media on Generation Hope channels to include:
• Tracking and reporting social media analytics 
• Growing Generation Hope’s social media following on: Twitter, Facebook, Instagram, and LinkedIn
• Identifying and implementing creative social media initiatives, such as Instagram takeovers, Scholar profiles, donor profiles, etc.
• Optimizing widespread, ongoing dissemination and amplification of Generation Hope thought leadership, media coverage, research, major donations, etc. via social media
• Assisting Communications Manager with plotting out a strategic, ongoing social media strategy
• Launch and manage Generation Hope’s “Communications Ambassadors Program,” a core group of volunteers who will help expand our social media presence, introduce us to new audiences, and support volunteer recruitment, fundraising, and other strategic efforts.

Content Creation

• Update and edit Generation Hope’s website content, images, and videos
• Draft and schedule all social media posts, including participating in Twitter chats on behalf of Generation Hope, and engaging with our supporters, partners, funders, and the public on social media
• Develop social media strategies in partnership with Communications Manager, and implement strategies for: 
• Fundraising appeals, Scholar and Mentor recruitment, volunteer recruitment, events, research and reports, and updates and highlights of Generation Hope’s technical assistance program and policy/advocacy work
• Serve as lead for in-house graphic design needs, including but not limited to: 
• Print newsletter, social media graphics, flyers, event materials, and other one-pagers as needed 
• Serve as support for graphic design projects executed by external graphic designers, such as: 
• Research and reports, annual report, and organizational collateral
• Create templates for staff to use for flyers, emails, PowerPoints, and other external communications 
• Manage and create Generation Hope’s video content and identify new opportunities to use video more effectively and creatively

Data Analytics 

• Track website metrics/analytics
• Email marketing: 
• Review Mailchimp metrics and provide suggestions for optimizing and segmenting eblasts and fundraising campaigns 
• Optimize Mailchimp lists and ensure they are integrated with our full database and CMS systems

Qualifications and desired skills 

• Bachelor’s degree required, or equivalent combination of education and experience
• Two years of related experience, ideally in communications, digital marketing, or other related field
• Proficiency in Microsoft Office, Google Analytics and Google Suite, Facebook, Instagram, Twitter, LinkedIn, YouTube, Mailchimp, Canva, Animoto 
• Strong writer, storyteller, and editor
• Strong graphic design skills
• Excellent attention to detail 
• Ability to meet deadlines, or proactively communicate when additional time or assistance needed
• Ability to identify and replicate Generation Hope’s tone
• Ability to take knowledge and transform it into exciting and compelling messages, and disseminate it to the right audiences through the best distribution channels
• Experience with video preferred
• Experience with data analytics preferred

To apply*, please complete the online application here (or type in this URL if link does not work: https://generation_hope.formstack.com/forms/apply_now)  *Please do not call 

Generation Hope is an equal opportunity employer. Generation Hope will not discriminate on any basis prohibited by law, including marital status, personal appearance, sexual orientation, gender identity or expression, family responsibility, matriculation, political affiliation, race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding, or reproductive health decisions), age, national origin, genetic information, veteran status, and disability.