Director, Annual Giving

Job Type

Full Time


Minimum: $87,000
Maximum: $94,000




United States



posting # 043967


The Director Annual Giving reports to the Associate Vice President Alumni Affairs and Advancement Services and provides leadership, vision and direction for the university's annual giving program. Oversee the creation, implementation, maintenance and evaluation of an integrated, comprehensive, multi-channel strategy to increase annual support.


Provide leadership and direction to strengthen and expand the annual giving program at Wayne State University (WSU). Institute best practices focused on increasing annual philanthropic revenue and the engagement, participation and retention of annual donors. Apply specific strategies for varying constituent groups, including alumni, donors, friends, faculty, staff, and students.

Develop and implement a coordinated matrix of communication and solicitation strategies focused on shaping and expanding a tradition of sustainable annual support. Formulate goals for the annual giving program, including monthly and annual targets for dollars raised, new donors and retained, pledges, contact rates, giving level upgrades, and average gift size.

Responsible for the strategic execution and management of a comprehensive annual giving program, including the coordination of supporting initiatives in the areas of student philanthropy, data hygiene, and faculty/staff giving. Oversee key annual giving initiatives, including WSU Giving Day, the Faculty/Staff Giving Campaign, and a suite of student philanthropy programs. Ensure that annual giving's programs and campaigns are enhancing alumni and donor engagement and supporting pipeline development for the university.

Collaborate with school/college/unit directors of development to establish unit-based annual giving goals. Lead annual giving campaigns and initiatives to drive unrestricted annual philanthropic support. Assist units on campus to develop long- term and comprehensive annual giving programs that engage alumni, friends, faculty, staff, and students as appropriate.

Manage external partnerships associated with Wayne State's annual giving call center. Guide strategy development, translation and implementation with call center- related vendors. Work collaboratively with Advancement Services to develop and implement plans to integrate and leverage new technology in support of annual giving functions.

Develop, monitor, and revise timelines for all annual giving campaigns, which includes defining, requesting, receiving, loading and testing prospects for use. Ensure adequate planning time for each campaign, case statement development, lead letter process, caller material preparation, meetings with directors of development, and other related steps.

Oversee the day-to-day management of the annual giving staff. Interview, develop and evaluate personnel. Coordinate and meet regularly with subordinate professionals overseeing specialized areas of responsibility.

Research, maintain, and apply a current working knowledge of new approaches, standards and best practices used in annual giving to develop and manage a sophisticated, comprehensive, multi-channel annual giving program.

Manage unit's annual operational budget. Develop expense projections, approve expenditures at unit level and monitor transactions for compliance with university policies and procedures.

Adhere to confidentiality and data usage policy for the division.

This position requires a high level of commitment and enthusiasm. It will require regular extended hours to support division objectives and time-sensitive projects.


Education: Bachelor's degree

Additional Education Information: Graduation from an accredited college or university with a degree in marketing, business administration, communication or related field.

Master's degree preferred.


Experience: Specialist

Additional Experience Information: Minimum of five (5) years' experience working in development, marketing, communications, or related field. Minimum three (3) years' experience managing personnel, preferably in an advancement, higher education, or non-profit environment.

Demonstrated experience with direct mail, telemarketing programs, social media campaigns, and in-person cultivation and solicitation strategies.

Successful track record of analyzing complex data and applying results to inform project decisions. Experience with project management, process analysis, and data management.

Professional understanding of, and interest in, Development and Alumni Affairs best practices and general operations. Understanding of trends and best practices within the Annual Giving field.

Positive and collaborative professional philosophy, recognizing that this position is integral to the achievement of the goals and objectives of Development and Alumni Affairs.


LEADERSHIP SKILLS: Demonstrate strong leadership skills that can influence and motivate individuals and groups to achieve desired results. Demonstrated experience

communicating with professionals from varying industries.

COMMUNICATIONS SKILLS: Ability to communicate clearly, concisely and professionally both orally and in writing. Strong interpersonal skills are a must.

PLANNING AND ORGANIZATION: Ability to manage several projects simultaneously, prioritize and plan work activities while meeting respective deadlines. Strong organizational and time-management skills.

ANALYTICAL AND PRESENTATION SKILLS: Ability to evaluate, interpret, and present complex information effectively in professionally prepared documents or presentations. Must possess a demonstrated attention to detail in order to achieve a high degree of accuracy.

TECHNICAL SKILLS: Understand and translate complex concepts into lay terms. Proficient in the use of complex administrative systems software, preferably in the higher education environment. Proficient with Microsoft Office suite.

LEARNING AGILITY: Independent and innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations. Experience researching topics to gain knowledge and understanding when information gaps exist.

Wayne State University is a premier institution of higher education offering more than 350 academic programs through 12 schools and colleges to more than 33,000 students in metropolitan Detroit.

Wayne State University is a premier, public, urban research university located in the heart of Detroit where students from all backgrounds are offered a rich, high quality education. Our deep rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities preparing students for success in a diverse, global society. WSU encourages applications from women, people of color, and other underrepresented people. Wayne State is an affirmative action/equal opportunity employer.

Professional Level


Minimum Education Required

4-year degree

How To Apply

Visit and apply to posting # 043967