Arts Marketing Program Manager

Job Type

Full Time


Minimum: $60,000




1000 Vermont Avenue Northwest
District of Columbia
United States



The Local Arts Advancement Department works to strengthen the capacity of local arts and community leaders who are committed to building healthy, equitable and vibrant communities through the arts. It does so by implementing online and in-person programming in communities across the country that address the most pressing leadership and strategic skills needed to affect change. Some of the most pressing issues facing arts communities include raising earned and contributed income, growing audiences, using new communication technologies, and developing strategic messaging. 

The Local Arts Advancement team addresses these and other critical topics by bringing to bear Americans for the Arts’ unique experience in professional development, visibility, and strategic partnership to provide vital tools, information and resources to advocates, arts professionals and allies on the ground, all in an effort to establish and implement favorable policies benefiting arts organizations, artists and local cultural development across America.


Working with and reporting to the Director of Local Arts Services, the manager 

- focuses on skill building around earned income, audience development and advocacy for arts and culture organizations, LAAs/nexus organizations and, where applicable, individual practitioners. 

- Manage an Arts Marketers Network by building a connected network of arts marketers around the country working to advance and promote arts in their communities.

- works with our Arts Marketers Network to guide and inform peers working to promote arts and culture and design innovative programming to meet their needs.

- uses the National Arts Marketing Project (NAMP) portfolio to advance the field’s ability to maintain and increase audience engagement and development, responding to changing demographics and increasing diversity, equity and inclusion practices. The portfolio includes the annual conference, live workshop program, website, social media accounts and blog.


• Develop year-round training initiatives that includes digital and in-person training programs to teach new methodologies for growing earned income through audience development and engagement and other products.

• Share trends and innovations in the field through ongoing communication that includes blogs, social media, e-newsletters, fresh website content and more.

• Produce an annual Conference that includes programming, promotion, and working with the internal event team and content providers.

Similarly, this position works with arts leaders to help them develop strategies and tactics to strengthen revenue streams to build their organizations’ sustainability. Through professional development, communications, research and advocacy strategies arts leaders will learn to develop and implement new ideas for overall income generation.

• Curate a field education program that enables organizations to build their sustainability and enhance their ability to promote their work and serve their communities.

• Consistently measure impact and success of the program, set and develop strategy for achieving success around benchmarks associated with those metrics, and share both the metrics and the strategies/results with department leadership on a regular and timely basis.

• Develop, maintain and account for program budgets including development of proposals for prospective funders, as directed.

• Develop short-, mid- and long-range planning documents for field advancement

• Incorporate Diversity, Equity and Inclusion (DEI) concepts and strategies to promote and foster more diverse arts and cultural administration practice.


• Education or training related to arts marketing, arts administration, and/or local arts field

• Experience in arts or non-profit management, with particular emphasis on arts marketing, audience development and engagement, advocacy, and DEI concepts

• Current knowledge, expertise and a vision of the future of the field, especially related to arts marketing, audience development and general consumer marketing trends that impact the arts

• Knowledge of large-scale event design and conference program planning 

• Project management experience including leading teams, adhering to timelines, documenting progress, and keeping multiple projects within scope and budget. 

• Knowledge of training and workshop development methods, particularly for the arts sector

• Demonstrated strength in program development including design, implementation and evaluation

• Ability to balance and prioritize multiple interests against organizational and departmental goals and objectives.

• Ability to maintain strong interpersonal relationships with staff, members and field at all levels

• Excellent written and oral communication skills.

• Travel required.

• A positive attitude and an earnest interest in providing excellent customer service to our members and partners.

• A commitment to advancing arts and culture in America.

Professional Level

None specified

Minimum Education Required

No requirement