Communications and External Relations Director

Job Type

Full Time




211 North 13th Street
United States


City Year Philadelphia is seeking a creative, collaborative, and results-oriented individual to serve as Communications & External Relations Director (CERD). The position oversees all communication and marketing initiatives, and is responsible for designing and implementing a comprehensive communication and outreach strategy to raise and solidify City Year Philadelphia’s profile in the Philadelphia community. The Communications & External Relations Director will advance the organization’s goals through strategic marketing and public relations initiatives including media relations, brand management, and creative campaign execution. The CERD will lead the effort to effectively share City Year’s message with key stakeholders both internally and externally. The CERD will also lead the site's external relations efforts, specifically focused on increasing public awareness and building relationships with elected officials and strategic partners. Additionally, the CERD will manage the Marketing Coordinator.Job Description

Communications Leadership

  • Develop and implement a cohesive and innovative communications strategy to increase the awareness of City Year Philadelphia and position the organization as a premier leader in the community
  • Set annual outreach, media, and engagement goals and regularly monitor progress
  • Oversee creation of all campaigns and communications collateral, including multi-media, videos, website, media materials, and other items as needed
  • Support content development for City Year Philadelphia’s blog, social media accounts, e-newsletter, appeals, and other publications
  • Collaborate with the national communications team, site leadership and Development department on a communications calendar and external engagement plan
  • Supervise implementation of the Visitor Program to increase impact of engagement between champions, AmeriCorps members and service partners
  • In partnership with site leadership, oversee all crisis communications
  • Supervise the Marketing Coordinator and provide ongoing support, guidance, and feedback to ensure success as a team member and as a communications professional

Media Relations & Event Support

  • Develop and manage a portfolio of media, marketing, and communications relationships to bolster City Year Philadelphia’s brand recognition and support organizational strategies
  • Manage a messaging calendar, including national and local events, media pitches, and external partnerships
  • Develop the key messages and communication tactics of major annual celebrations, donor events, department engagement activities, and other fundraisers and stakeholder engagements in collaboration with the Development team
  • Support media and messaging needs of major organizational events, and manage the creation of event-specific materials such as collateral, look and feel, speaker invitations, scripts, briefings, and media releases

External Relations & Site Training

  • Partner with site leadership to build strong relationships with education and community leaders, elected officials, and other champions to support the overall site goals and advance City Year Philadelphia’s brand in the community
  • Collaborate with internal teams to ensure alignment of messaging across external platforms that sparks interest and promotes connectivity with City Year Philadelphia’s service
  • Identify opportunities to share City Year Philadelphia’s voice and story with the broader community; prepare staff and AmeriCorps members as needed
  • Advise and train staff, Boards and AmeriCorps members on ways to effectively leverage their messaging and relationships with stakeholders and community leaders
  • Work closely with all departments to ensure external communication and stakeholder engagement are consistent and effective
  • Design and deliver communications training for staff, corps, and Boards to ensure message alignment with stated goals and ensure all staff and corps members are trained to maintain City Year’s brand and communication standards

Organizational Initiatives & Site Support

  • Support and attend all major site events, including fundraisers, service days, trainings, and other activities and initiatives
  • Serve as a member of the City Year Director Team, providing strategic insight into site priorities
  • Partner with City Year Philadelphia’s departments and staff to ensure that site-wide goals are met,  including, but not limited to, the AmeriCorps member applicant interview process, stakeholder engagement, event and service day participation, and cross-departmental committees
  • Attend overnight conferences including Academy, a week-long training conference for all City Year staff held in Boston in July, as well as additional engagement and training activities throughout the year


  • Bachelor’s Degree in Communications, Journalism, Marketing or related field preferred
  • At least 5 years’ experience in a communications position, either within an organization or with an agency
  • Solid experience serving as a spokesperson and a keen understanding of media relations, including a demonstrated ability of developing and executing creative campaigns
  • Excellent written, oral, and organizational skills; high level of attention to detail
  • Strong initiative and ability to work independently to meet strict deadlines and to achieve goals under pressure
  • Ability to work the flexible hours demanded of a deadline-driven position
  • Ability to adapt and excel in diverse, youthful, high energy, entrepreneurial, and rapidly-changing environment
  • Passion for education and youth development
  • Attitude essentials: growth mindset, passion for City Year’s mission, detail-oriented, committed to teamwork, grit and resilience

In order to succeed in this role, an applicant must have the following competencies:

  • Communication: clearly articulates information and ideas orally and in writing; inspires diverse audiences through compelling, tailored messaging; communicates with confidence and credibility; listens carefully and is responsive to feedback
  • Executes to Results:  accomplishes tasks on time with high quality; accepts accountability and takes initiative; designs and plans to work to achieve desired results; prioritizes work and multitasks effectively; delegates responsibilities and holds others accountable
  • Problem Solving and Decision Making: applies knowledge, experience, creativity, and critical thinking in solving challenges; looks beyond the obvious for answers; uses sound judgment to make well-informed, ethical decisions
  • Relationship Development:  uses interpersonal interactions to achieve mutually beneficial outcomes and advance City Year’s mission; demonstrates cultural/diversity competence; builds trust in critical partner relationships, both internal and external to City Year; demonstrates personal presence and confidence when working with partners

Qualified applicants should apply and submit a resume with cover letter and salary requirements.  Applications without each of these 3 items will not be considered.  No phone calls, please.

Compensation and Benefits

Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account, paid vacation, holidays, parental leave, 401K, and more.

City Year is an Equal Opportunity Employer, committed to a diverse workforce. Individuals from all backgrounds are encouraged to apply, including persons with disabilities and veterans.



Level of Language Proficiency


Professional Level

None specified

Minimum Education Required

No requirement

How To Apply

Please complete the online application and attach a resume and thoughtful cover letter in the "Resume/CV" field on the "My Experience" page. Internal applicants should apply through cyresource.