Search

Job

Marketing & Communications Director - Harlem School of the Arts

Posted by
New
|
Published 11 days ago

Marketing & Communications Director

Harlem School of the Arts seeks an energetic and creative Marketing & Communications Director to manage all aspects of the institution’s marketing and communications initiatives at this historically important, award-winning community arts organization. This role manages the institutional branding, vision and messaging integrated across all communication channels including print, digital media, web, social media, email applications, development communications, advertising, and public relations. The Director also ensures that the HSA brand is consistent in its visual identity. This is a full-time, exempt position which may require periodic weekend and evening work related to performances, special programs and events.

 

This role oversees Marketing and Communication strategy as well as analysis of Marketing and Communications metrics of the organization. It supports the activities related to earned income such as classes and workshops as well as activities related to contributed income such a Development appeals and fundraising events.  This is a position for a dynamic, detail-oriented, people person who enjoys working in a fast-paced creative environment.  The successful candidate will value the rich cultural history and diversity of the community and be passionate about arts education. This is an exciting opportunity to contribute to the mission, growth, and success of this cultural arts institution in Harlem. 

 

 

Principal Duties:

 

·      Create and implement a comprehensive marketing and communications plan aligned with the strategic priorities of the organization

·      Develop and manage Marketing & Communications Budget

·      Partner with Programs Team and Finance to prioritize projects

·      Collaborate with Chief Development Officer to align marketing strategy with Development campaigns and messaging

·      Engage and grow the HSA audience through concrete strategies to attract, recruit, convert, and retain audience across all target demographics

·      Oversee public relations consultant and manage media opportunities and amplify the public image of the institution

·      Develop tools to measure effectiveness of campaigns and marketing initiatives and develop a feedback loop to allow for continuous refinement and improvement of tactics

·      Provide promotion support and materials for performances, concerts, public programs, and special events

·      Create and implement a social media plan to engage audience and grow our following across all digital platforms

·      Advance the institution as a world-class leader in arts education

·      Monitor, analyze and provide reports on enrollment, sales, and social media

·      Maintain Constant Contact and VIP distribution lists

·      Develop presentation and proposal materials to support development, rentals, community partnerships, and outreach sales initiatives

·      Oversee internal communications campaigns as needed by organization administration

·      Collaborate with HSA IT Director to monitor, update, and maintain HSA website

·      Promote major HSA initiatives such as the annual HSA gala, fundraising events, and Development appeals

  • Manage additional projects as assigned

 

Supervisory Responsibilities

·      Manage and develop two Marketing & Communications team members


Qualifications:

 

·      Bachelor’s Degree in Marketing, Communications, or an arts-related field

·      5- 7 years of progressively expanding roles in Marketing

·      Demonstrated experience managing a complex multi-channel marketing plan

·      Budget experience

·      Exceptional planning and organization skills

·      Ability to juggle multiple projects and priorities

·      Solid understanding of Digital Media, content creation, strategy, and analysis

·      Experience developing and placing advertisements and advertising campaigns

·      Experience using Microsoft Office suite of products

  • Experience with design software such as InDesign, Illustrator or Adobe Photoshop preferred
  • Understanding of arts education and the cultural arts sector

·      Strong written and verbal communication skills

·      Previous supervisory experience

·      Flexibility and adaptability to changing priorities in a fast-paced environment

·      Spanish language skills a plus

Marketing & Communications Director

Harlem School of the Arts seeks an energetic and creative Marketing & Communications Director to manage all aspects of the institution’s marketing and communications initiatives at this…

Details at a Glance

  • Time Commitment
    Full Time Schedule

Compensation

See below
Commensurate with experience

Benefits

A generous benefits package including health, vision, and dental is available

A generous benefits package including health, vision, and dental is available

Level of Language Proficiency

English

English

Location

Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
645 St Nicholas Ave, New York, NY 10030, USA

How to Apply

To apply for the Harlem School of the Arts Marketing & Communications Director position, please submit a resume and cover letter to employment@hsanyc.org. Please indicate Marketing & Communications Director in the subject line.

To apply for the Harlem School of the Arts Marketing & Communications Director position, please submit a resume and cover letter to employment@hsanyc.org. Please indicate…

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.