Girls for Gender Equity (GGE) is an intergenerational advocacy organization committed to the physical, psychological, social, and economic development of girls and women. Through youth organizing, leadership development, and community-building for gender and racial equity, GGE challenges structural forces -- racism, sexism, transphobia, homophobia, economic inequality -- that work to constrict the freedom, full expression, and rights of trans and cis girls and young women of color, and gender non-conforming youth of color.
In 2002, GGE established a dual approach to community-based advocacy and direct service that develops youth leadership and strengthens resources within the communities we serve through our three core programs –Sisters in Strength Youth Organizing program, Urban Leaders Academy middle school program, the Young Women’s Advisory Council. Within our approach, GGE targets New York City public schools based in communities of color as sites to mobilize and collectively work toward gender, race and class equity. GGE also works within a participatory governance process to center the needs of cis, trans and gender nonconforming young women of color locally and nationally.
Girls for Gender Equity is hiring a Media Relations & Digital Communications Manager to advance our internal and external communications strategies, raise the visibility of our programs, highlight our role in coalitions, and amplify the national work of the Executive Director.
The role of the Media Relations & Digital Communications Manager is to keep employees and external stakeholders informed of organizational developments and ensure digital platforms are being utilized for maximum impact. The Media Relations & Digital Communications Manager responsibilities will be split between strategic communications, internal communications, and managing digital platforms.
Key responsibilities include: developing and implementing a dynamic strategic communication plan; creating key messages and press releases to communicate organizational or legislative developments with the media, press and other interested parties; managing all digital platforms; creating socially conscious content for digital platforms; and coordinating closely with all GGE staff. This position will be in close and consistent contact with GGE’s executive leadership to ensure all communications reflect the values of the organization.
The ideal candidate will be a strong advocate with firm roots in anti-racist feminist/womanist/queer theory and have demonstrated experience writing about social issues from an intersectional perspective. They will have experience in writing for a variety of audiences and the ability to translate technical language into language easily understood by non-specialists. They will have experience in the creative use of digital platforms that can bring the work of GGE to life for a range of individuals and audiences. They will be comfortable working on tight deadlines, communicating directly with media, and working some evenings and weekends. They will have a high degree of personal integrity and be discreet in handling sensitive internal communications.
Duties and Responsibilities:
Content Creation (20%)
- Draft fact sheets, general reports, brochures, and other informational materials that share GGE’s work with the public and with key stakeholders (funders, board members, elected officials, etc.)
- Serve as the primary editor of posts, blogs, newsletters, and email communications for fundraising campaigns
- Coordinate photography/videography for events; and ensure appropriate releases are signed and filed.
Communications Strategy (30%)
- Develop a strategic communications plan that supports the organization’s short- and long-term goals and incorporates key parts of GGE’s programs and policy priorities
- Work in close coordination with the executive director and development team on GGE’s internal communications lead, delivering timely, consistent and culturally sensitive messages to our funders, donors, partner organizations and staff.
- Ensure all messaging is concise, written to engage and inform the intended audience, and reflects GGE mission and culture.
- Coordinate media outreach and coverage with media releases, TV/magazine interviews, conference speaking engagements, etc.
- Work with local and national media to amplify GGE’s voice, responding to inquiries and proactively seeking opportunities to amplify GGE’s work
Digital Strategy & Organizing (30%)
- Work directly with executive leadership to develop ideas on increasing community engagement in GGE’s work.
- Create engaging social media content for Facebook, Twitter, Instagram, YouTube, etc., growing GGE’s digital presence over time
- Update, manage and review the content on the website to ensure the most current organizational and programmatic updates and accomplishments are reflected on the site.
- Produce a monthly newsletter to be distributed to our members, funders, community leaders, and media contacts.
Internal Communications and Standard Setting (10%)
- Establish clear guidelines on social media usage and provide training to staff on how to engage community via social platforms in a professional manner.
- Work closely with staff to identify key events, workshops, and projects to share via social media and internally.
- Serve as a writing coach and mentor for staff and participants to ensure that all external communications remain consistent and adhere to the approved guideline.
- Maintain graphics and photo files on GGE’s server.
- Provide media trainings for program staff and youth participants in GGE’s programs.
- Ability to think critically and work under pressure.
- Demonstrated experience writing about social issues from an intersectional perspective for a variety of diverse audiences.
- Highly organized, attention to detail, and ability to work within tight deadlines.
- Outstanding writing skills with the proven ability to engage diverse audiences.
- Understanding of how to link social media content with fundraising and advocacy campaigns.
- Flexibility to work independently and collaboratively with all levels of staff & community partners.
- Experience working within nonprofits.
- Desire to grow with the organization.
Qualifications and Experience:
- BA degree or professional degree in communications, public media relations, marketing, and/or social justice related field.
- Experience in fast-paced media environments (agency, newsrooms, etc.)
- 3+ years of related work experience.
- Professional level skills in writing, editing, and verbal communication.
- Demonstrated ability to maximize the use of digital platforms and social media to promote and grow organization’s reach to key constituencies
- Demonstrated experience with digital organizing and engagement tools including WordPress, MailChimp, YouTube, Facebook, and other related platforms.
- Website maintenance.
- Knowledge of digital analytics and SEO optimization.
Compensation and Benefits: Compensation is competitive and commensurate with experience including full health care benefits and paid vacation.
Limitations and Disclaimer: The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The team member may be required to perform duties outside of their normal responsibilities from time to time, as needed.
For further details about GGE’s mission, vision and work, please visit http://www.ggenyc.org
How to Apply:
All applications will be received via email. No phone calls or snail mail, please.
All applications must include (in PDF format):
- Thoughtful cover letter (including how you became aware of this opportunity: job portal, referral, etc.)
- Links to online work
E-mail applications to: JoinTheTeam@ggenyc.org
Subject Line: Media Relations & Digital Communications Manager/YOUR NAME
Application deadline is Monday, June 4, at 5:00 pm, EDT
Compensation is competitive and commensurate with experience including full health care benefits and paid vacation.
Minimum Education Required