The Voting Rights Lab seeks a Digital Campaigns Manager to work with the Communications and Advocacy Teams to enhance and scale the organization’s online advocacy campaigns. The Digital Campaigns Manager will also share responsibility with teammates for digital marketing, social media upkeep, and for maintaining the organization’s small constellation of websites. The Digital Campaigns Manager will be responsible for driving the strategy and implementation for all facets of the organization's digital campaigns; they will work closely with other digital team members to ensure brand consistency and that content is repurposed efficiently. This position will report to the Associate Director of State Communications.
This is a completely remote position. Candidates across the country are encouraged to apply.
Responsibilities include but are not limited to:
- Work closely with our Advocacy Team and partners to construct and deploy compelling digital campaigns that persuade targeted decision makers and move people across the political spectrum to take action.
- Manage, build, launch, and report back on action pages including click-to-call pages and petition landing pages.
- Craft, draft, deploy, and report on targeted digital ad campaigns in support of our advocacy initiatives that speak to a wide range of audiences.
- Identify and build unique, high-value audiences – including state legislative decision makers, progressive allies, and undecided moderates – for ad campaigns, collaborating with outside vendors to deploy sophisticated tactics to reach these audiences.
- Manage the organization’s website: add and update occasional blog content, identify opportunities to increase traffic, collaborate with development vendors, and use site analytics to achieve goals and implement optimizations.
- Collaborate with the organization’s digital staff and consultants by contributing to the management of the organization’s social media channels, suggesting and producing occasional content to deploy.
- Write and edit digital outreach content including materials for partner organizations such as social media toolkits.
- Work collaboratively across the organization to maintain brand, voice, and style in all digital communications. The person in this role will frequently be asked to copyedit or proofread public-facing products.
- Route content in a timely manner through the organization’s streamlined review process, managing occasional legal compliance reviews as well.
What we’re looking for in you:
- Minimum of 3-5 years of relevant experience in digital communications or advocacy. You should have a proven track record of executing high quality work in a fast-paced, campaign-like environment and a demonstrated understanding of how campaigns work (theory of change, goals, audiences, targets, tactics).
- Demonstrated ability to understand and drive digital advertising strategy (i.e experience utilizing self-serve digital advertising platforms such as Facebook Ads Manager).
- Experience whipping together rapid response content including action pages, partner toolkits, and compelling visual content for social media.
- Proven ability to translate complex policy topics into succinct, compelling cross-channel copy or concepts that inspire diverse audiences to take action, learn more, or engage on our issues. Experience creating content that speaks to intended audiences across the political spectrum.
- Experience managing a multi-step, time-sensitive review processes across diverse teams and departments.
- Organized, resourceful, flexible individual with strong time management skills and an ability to work independently and collaboratively on tight deadlines
- An exceptional attention to detail.
- Experience working with diverse communities and committed to acting on the belief that racial equity and social justice are critical components of our work.
- Additional nice-to-haves: Experience with WordPress, Phone2Action, or MailChimp; graphic design and video editing skills.
Compensation & Benefits:
- The salary range for the Digital Campaigns Manager will be $78,000 - $85,000. At this time, we provide the following benefits for eligible employees:
- Medical, dental, and vision insurance that is 100% employer funded
- Access to employer-funded health reimbursement account (HRA) to help offset co-pay, deductible, and vision/dental expenses
- 401(k) retirement plan, with up to 3% employer match
- Generous paid time off package, including 5 weeks vacation leave and 2 weeks personal leave, in addition to paid holidays and other PTO opportunities
- Flexible spending account for medical and dependent care
- Additional benefits including work from home benefits, cell phone benefits, and fitness benefits
Equal Employment Opportunity Statement:
Voting Rights Lab is a project of New Venture Fund (NVF), a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. NVF is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. NVF’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.
Part of VRL's mission is to ensure that people with records of arrest or conviction can vote. As such, we give full and fair consideration to all applicants, regardless of a past record of arrest or conviction.