ABOUT COLOR OF CHANGE
Color Of Change is one of the largest Black-led racial justice organizations in the country with more than 7 million e-mail and SMS subscribers. Our power comes from our ability to translate our members' voices into the leverage needed to win real-world change for Black people.
From our work to replace district attorneys unwilling to punish violent police officers to pushing back against Silicon Valley enablers of white nationalists, Color Of Change has a winning track record of holding decision-makers - corporate and political - accountable to Black people.
Founded in the aftermath of Hurricane Katrina, Color Of Change has spent more than a decade building power by leveraging an inside-outside approach to advocacy and we’re eager to expand our capacity to win progressive legislative policy changes that result in closing equity gaps for Black people.
Color Of Change is hiring a full-time Campaign Director focused on voting rights and democracy. This position is ideal for strong writers and communicators with strategic insight and previous digital campaigning and/or strategic communications experience, as well as expertise in criminal justice issues and policies. The right candidate will be committed to getting results in a fast-paced environment and be able to handle competing priorities. Campaign Directors are charged with managing a team of Campaign Managers to develop short and long-term strategies and launch them into powerful campaigns that work to make a change in the daily lives of Black people. This position reports directly to the Senior Campaign Director of the department and will work closely with team members throughout the organization to achieve Color Of Change’s mission.
RESPONSIBILITIES: To succeed as a Campaign Director, we’ve identified four areas of responsibility -- grouped into Campaigns, Technology, Communications, and Management.
Program & Campaigns
- Own development of a strong strategic plan for your issue(s). With the support of the Senior Campaign Director, develop campaign strategy with strong theories of change, using both proven and experimental online and offline tactics, to design campaigns that pressure targets to win real-world change.
- Iterate. Constantly revise your plans in response to real-world developments - both internally and externally. Solicit input from team members and partners to create a process for implementing campaigns. Flexibility is your middle name.
- Execute your campaign plans. Oversee a team of staffers and external consultants, build relationships with movement partners and be able to work well within an interdependent team structure in order to drive rapid response and long-term campaigns.
- Be Responsive. We are a racial justice organization that must remain consistently responsive to the news cycle and what's happening in the world. As such, this is not a standard 9-5 job and as part of your role, you may be called on to work early mornings, evenings, late nights, and weekends when moments break.
- Speak Publicly. Be an effective public ambassador for Color Of Change - whether it's for media, funders, and/or members, the person is capable of presenting a strong personal narrative of their relationship to this work, as well as talking about the vision and work of Color Of Change in a way that is aligned with organizational talking points.
- Evaluate. Is it working? Rigorously analyze data, report out on the impact of our campaigns and learn, learn, learn.
- Participate actively on your department team, on the Campaigns Team, and as a part of the overall COC leadership to share responsibility in developing an inclusive, learning-based culture that centers campaigns to make real world change in the lives of Black people.
- Develop Program. Works with Senior Campaign Director and Deputy Senior Campaign Director to develop departmental strategies and programs for fundraising efforts.
- Innovate. Experiment with creative ways of leveraging technology to make good things happen, and knows how to measure what "good" means. Consult with Color Of Change’s Technology team and other external technology consultants to build engaging online tools for our members.
- Use our tools. Adeptly use our suite of online organizing tools (ActionKit, Share Progress, Falcon) to stage email blasts, landing pages, donation pages, social media content, etc. Use tools like VAN, Catalyst, etc. Basic familiarity with HTML and social media platforms like Facebook and Twitter.
- Write. Create powerful, persuasive, and poppy emails, op-eds, text messages, press releases, etc. under a deadline. If the pen is mightier than the sword, your pen must be mighty indeed.
- Make headlines. Have the skills and instincts to make campaigns newsworthy and generate press coverage to help them win.
- Sum it up. Quickly synthesize information and communicate it back out to multiple audiences – members, staff, allies, etc.
- Conscious not colorblind. Despite the trendiness of terms like “colorblind,” “personal responsibility” and “post-racial,” you understand that Black people face systemic barriers to opportunity and you’re up for the challenge of re-educating the masses.
- Stay on message.
- Manage staff to achieve program and campaign goals, as well as to develop their leadership through practice.
- Manage relationships with service providers, vendors, consultants, and other contractors as necessary to successfully execute your campaign strategy.
In this role and organization, strategic thinking and writing ability are paramount. While experience in a similar role in the civil rights sector is not required, experience in communications and a commitment to civil rights and racial justice is. A qualified candidate should have:
- 3+ years experience in digital campaigns and/or communications work.
- Exceptional writing skills. The ability to communicate information clearly is fundamental to this role. You will be asked to draft campaign documents, edit others, and communicate with a variety of internal and external stakeholders to develop campaign assets.
- Exceptional communication skills. The ability to clearly communicate with the staff you are working with within the organization as well as external partners, consultants and media is paramount; especially in fast-faced moments, you’ll need to be on message, clear, and ask for clarity in return.
- A deep racial justice analysis and a strong ability to effectively use a Black/racial justice frame of reference to write strong and persuasive campaigns and/or other engagement materials.
- An entrepreneurial spirit. This ambitious drive is necessary for owing the work in your issue area and should also be combined with the ability to be creative and work quickly.
- Top-notch organization skills. If the books on your bookshelf are in alphabetical order, your notes utilize colors with specific meanings, and you find long to-do lists energizing, we want to talk to you! There’s a lot to keep track of in this role, and nothing can fall through the cracks. Meeting quick deadlines is key.
- A commitment to confidentiality. In this role, you’ll have a window into movement and organizational politics at the highest level – confidentiality is key.
- Constructive optimism. The work that we do – be it political, organizing, or creative – is all about the art of the possible. While we’re looking to remedy deep structural issues, our progress comes incrementally – a series of wins, some small and some large, that help advance us closer to the systemic change we seek.
- Management skills. While management experience is not a prerequisite for this role, skills in developing talent - training, coaching, planning, delegation, and accountability will be important to development in the management part of this position.