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Development + Marketing Director

Posted by
Yoga Behind Bars
|
Seattle, WA
New
|
Published 9 days ago

Yoga Behind Bars

Development and Communications Director

Yoga Behind Bars is the only nonprofit in Washington State dedicated to bringing trauma-informed yoga to prisons, jails, and detention centers. Our yoga and mindfulness programs promote rehabilitation and empowerment, offering inner tools and resources to people experiencing the trauma of incarceration. Based in Seattle, Yoga Behind Bars has five full-time staff and four part-time trainers that support programs in 18 facilities throughout the state. Individual donors mainly support our annual budget of $450k that we seek to grow to $775k by the end of 2023 by building our foundations and grant program.

We seek a team member who is dedicated to service, equity, and inclusion to join our diverse team. As an experienced Director of Development and Communications (DDC), you will work to increase YBB's visibility and engagement with donors, partners, staff, and community members. As the chief ambassador of development for Yoga Behind Bars, you will lead fundraising and community efforts to achieve the mission. You will be joining YBB during a period of planned growth to achieve ambitious goals that allow us to reach more people/students. The right candidate will share our organizations' values for community, equity, integrity, sustainability, and relationships. YBB strongly encourages candidates who have lived or adjacent experience to our served communities to join our leadership team.

Development and Communications Director Responsibilities

Fund Development and Marketing Planning, Strategy and Execution

  • The DDC is responsible for developing a three-year fundraising and communications plan and meeting annual objectives for contributed revenue through offline and online fundraising channels with awareness and implementation of Community Centric Fundraising principles that center on a trauma-informed, racial equity lens.
  • Strategically coordinate fundraising and marketing to meet donor engagement goals
  • Supervise the CRM database, analysis, and reporting, ensure optimization of CRM platform and implement marketing automation tools for donor stewarding, Peer 2 Peer fundraising and events.
  • Manage grant writing and identification of new grant opportunities


Communications

  • Implement an effective internal and external communications plan to support the fund development strategy, engage staff, foster a sense of belonging, and center the people we serve.
  • Implement strong processes and methods for guiding, integrating and executing internal and external communications needs.
  • Deliver fundraising communication tactics and storytelling campaigns that strike an important balance between representing and centering the community we serve and the donors who offer their support, talent and resources.
  • Plan and execute fundraising and donor events 2-3 times a year with measurable goals and objectives (revenue and engagement).
  • Direct and implement donor communication and engagement strategies and tactics connecting offline and online channels (ex: donor journey mapping) across owned channels: website, email, offline and online events, social media platforms, including Google Ad Grant strategy.
  • Prepare and present monthly reports on progress towards fundraising goals (to Executive Director, External Committee, Board of Directors)


Interpersonal Relationship Building

  • Cultivate and steward a portfolio of individual donors at each stage of the donor journey (individuals, major gifts, monthly program), listening to their passion about Yoga Behind Bars and showing how they can help.
  • Cultivate strong relationships with community supporters (corporate sponsors, foundations, partnerships) for financial and in-kind support.


Leadership and Collaboration

  • Foster a healthy and collaborative fundraising culture across the organization, especially with Programs Staff and the Board.
  • Provide leadership to the development team, Executive Director, board members, and volunteers in all areas of donor stewardship and fundraising
  • Contribute to the collaborative culture and operational planning of the organization


Development Director considerations:

Racial equity and social justice

  • Personal passion for the vision, mission, and values of YBB
  • Commitment to continuous learning, personal and professional growth, and principles of race and social justice.
  • Experience contributing to racial and social justice movements in organizations


Fundraising and marketing

  • Applied understanding of basic fundraising principles and evolving development best practices, including sector trends, methods, and platforms, especially for a small nonprofit.
  • Familiarity and resonance with Community Centric Fundraising principles
  • Excellent writing and editing ability with emphasis on engagement-centered content
  • Applied knowledge of donor engagement and execution tools including Little Green Light, Mail Chimp, WordPress, Zoom, Social Media (FB, IG, Twitter, LinkedIn)
  • Experience leading and executing online fundraising (events, Peer 2 Peer campaigns), content marketing strategies and tactics (blog, email, social media, paid digital) leveraging integrated tools and traditional relationship management skills that align to donor journey map (See, Think, Do, Care).


General Management

  • Supervision and department management experience
  • Strong interpersonal, listening, and presentation skills
  • Excellent project management skills and applied knowledge of productivity tools (i.e., Asana, Slack)
  • Entrepreneurial spirit with a growth mindset and agile decision making
  • Working knowledge of Google Office, database, and spreadsheet proficiency


Experience Requirements

  • Minimum five years of nonprofit fund development or related experience required.
  • Your related experience could include program management, project management, political campaigns, community organizing, sales/marketing.
  • Proven ability to thrive in a fast-paced environment while juggling multiple critical priorities.
  • Previous experience managing a team of 2-5 staff members and contractors
  • Proven track record of meeting/exceeding fundraising goals, securing major gifts, grants, and corporate sponsorships
  • Proven track record of successful marketing campaigns


Benefits

  • Yoga Behind Bars believes strongly in work/life balance and has a 35-hour workweek. We start meetings with a centering meditation and strive to practice the self-care strategies we teach behind bars in our workplace. We are a statewide organization with a Seattle presence and flexibly designate the amount of time required in the office to facilitate our staff culture and collaboration.
  • Yoga Behind Bars provides health, vision, and dental insurance, an automatic investment of 3% in a 401K plan, 12 paid holidays, a flexible work schedule, and paid time off. This role requires occasional weeknight and weekend hours.
  • This is a salaried, exempt, full-time position reporting to the Executive Director and supervising a Development and Marketing Manager, whose responsibilities are in refinement. The organization is securing a contract grant writer to assist the development department, as well.
  • The salary range is $60,000 – 70,000


To Apply

Please submit a resume, cover letter, and writing sample in PDF format. Consideration will be given to applications as soon as they are received. We will start interviewing candidates by July 6, 2021. Please do not paste your resume in the body of the email.

Submit all materials to careers@yogabehindbars.org with: “Development and Marketing Director” in the subject line. No calls, please.

We strongly encourage applications from individuals who identify as formerly incarcerated, Black, Indigenous, People of Color (BIPOC), women, people with disabilities, gender-expansive people, members of the LGBTQ+ community, and individuals with diverse cultural backgrounds and language abilities. Yoga Behind Bars is an equal opportunity employer committed to having a diverse staff, board, and volunteer base reflective of the communities we serve. We follow a similar employment policy and employ personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, disability status, veteran status, military obligations, and marital status. We are committed to engaging the skills and leadership of formerly incarcerated people.

Excepting any undue hardship, Yoga Behind Bars will provide reasonable accommodations upon request for candidates taking part in all aspects of the selection process.

Yoga Behind Bars

Development and Communications Director

Yoga Behind Bars is the only nonprofit in Washington State dedicated to bringing trauma-informed yoga to prisons, jails, and detention centers. Our yoga and mindfulness programs…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    August 1, 2021
  • Application Deadline
    July 20, 2021
  • Professional Level
    Professional

Salary

$60,000 - $70,000

Benefits

Yoga Behind Bars believes strongly in work/life balance and has a 35 hour work week. We start meetings with a centering meditation and strive to practice the self-care strategies we teach behind bars in our workplace. We are a statewide organization with a Seattle presence and flexibly designate the amount of time required in the office to facilitate our staff culture and collaboration. Regional residence required. Yoga Behind Bars provides health, vision and dental insurance, an automatic investment of 3% in a 401K plan, 12 paid holidays, flexible work schedule, and paid time off. This role requires occasional weeknight and weekend hours.

Yoga Behind Bars believes strongly in work/life balance and has a 35 hour work week. We start meetings with a centering meditation and strive to practice the self-care strategies…

Level of Language Proficiency

Proficient in English.

Proficient in English.

Location

Temporarily Remote
Work must be performed in or near Seattle, WA
Associated Location
3161 Elliott Ave, Seattle, WA 98121, USA
Suite 350

How to Apply

Please submit a resume, cover letter, and writing sample in PDF format. Consideration will be given to applications as soon as they are received. We will start interviewing candidates by July 6, 2021. Please do not paste your resume in the body of the email.

Submit all materials to careers@yogabehindbars.org with: “Development and Marketing Director” in the subject line. No calls, please.

We strongly encourage applications from individuals who identify as formerly incarcerated, Black, Indigenous, People of Color (BIPOC), women, people with disabilities, gender-expansive people, members of the LGBTQ+ community, and individuals with diverse cultural backgrounds and language abilities. Yoga Behind Bars is an equal opportunity employer committed to having a diverse staff, board, and volunteer base reflective of the communities we serve. We follow a similar employment policy and employ personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, disability status, veteran status, military obligations, and marital status. We are committed to engaging the skills and leadership of formerly incarcerated people.

Excepting any undue hardship, Yoga Behind Bars will provide reasonable accommodations upon request for candidates taking part in all aspects of the selection process

Please submit a resume, cover letter, and writing sample in PDF format. Consideration will be given to applications as soon as they are received. We will start interviewing…

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