Lifecycle Marketing Manager

Job Type

Full Time




United States


Kiva ( is an innovative non-profit focused on connecting people through lending to alleviate poverty and create opportunity. We run a global marketplace platform for crowdfunded microloans that serves the financially excluded. Our company combines the culture and technological passion of an internet start-up with the compassion and empathy of a non-profit to address poverty at global scale. In just 13 years, we have raised more than $1.1 billion in loan capital for 2.7 million borrowers in 83 countries. Our lenders fund over $10 million in loans every month and Kiva is poised to take its initial success to a whole new level. Headquartered in San Francisco, Kiva's team has 100+ employees and 300+ volunteers worldwide.

This position is an integral part of Kiva's Marketing & Communications team. The Lifecycle Marketing Manager will be responsible for growing engagement among our 1.7 million lenders and coming up with strategies and improvements that will increase lifetime value. This position will report directly to the Director of Strategic Marketing.


User retention and engagement - 60%:

  • Identify key touch points in lender lifecycle and develop strategies to deepen lenders’ connection and engagement with Kiva
  • Partner with product and marketing managers to improve onboarding experience for new users
  • Identify and research product improvements or programs to increase user lifetime value, measured by loan volume and donations
  • Partner with product and marketing managers to bring these improvements to life in email communications, website and other channels
  • Identify segments of the Kiva lender base that could benefit from customized lifecycle tracks
  • Collaborate with marketing team to find new ways to infuse content throughout the lender experience

Analytics - 20%:

  • Use data and analytics to inform lifecycle planning and changes
  • Dig into user research data and existing profiles of Kiva lender cohorts and identify trends in their engagement levels, as well as opportunities for growth
  • Partner with analytics team for deeper dives

Digital project management - 20%:

  • Own KPIs for active users and drive projects cross-functionally to achieve those goals

Preferred Skills & Experience:

  • 2-4 years of experience in email marketing or digital marketing
  • Experience running A/B tests to drive improvements in product or email
  • Track record of metrics-driven success
  • Knowledge of basic HTML, knowledge of SQL a plus
  • Strong problem solver and excellent analytical skills
  • Proficient in Excel, experience using Google Analytics and/or Looker a plus
  • Ability to manage and prioritize multiple projects and meet deadlines
  • Outstanding verbal and written communication skills
  • Ability to work cross-functionally
  • Self-motivated
  • Someone with a "ready to help" attitude; Friendly, optimistic, energetic and passionate
  • Strong commitment to ethics, honesty, and integrity in conducting business

What we offer:

  • An amazing mission: Kiva’s mission is to connect people through lending to alleviate poverty across the globe
  • An opportunity to join the team of the world's first online personal microlending platform to improve real lives, solve hard problems, and change the world
  • Friendly, supportive, and adventurous environment with a team of engaged colleagues
  • A comprehensive, industry-leading benefits package
  • Opportunities to connect with and learn from colleagues and partners around the world
  • Tons of "psychic income" for doing good in the world - priceless!

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!

Professional Level

None specified

Minimum Education Required

No requirement

How To Apply