Digital Media Specialist

Job Type

Full Time

Published

06/11/2018

Application Deadline

06/30/2018

Address

4450 Blakely Ave NE
Bainbridge Island
WA
98110
United States

Description

Overview: IslandWood’s Communications and External Affairs team is seeking a results-driven Digital Media Specialist for an eight-month, part-time position (30 hours per week). This position will create and execute digital strategies that engage and grow IslandWood’s audiences and inspire action. The Digital Media Specialist will manage the day-to-day aspects of IslandWood’s social media channels, Google AdWords account, IslandWood’s website, and email campaigns; prepare monthly reports to analyze results and refine approaches; write social and ad copy; create and manage digital advertising; engage with key social audiences; develop and implement drip email campaign strategies; publish and edit website content; and other communications functions as required.


Reports to: Communications Manager


Responsibilities:

Social Media

• With the Communications Manager, develop social media strategies that engage, activate, and grow audiences

• Create and post content across IslandWood’s social media channels

• Monitor relevant accounts and hashtags; respond, engage, and share third-party content as appropriate

• Generate content that helps support the goals of IslandWood’s different teams

• Create social media campaigns and generate new content (video, photography, copy) for specific initiatives

• Basic photo editing and resizing

Blogs

• Edit, proof, and publish blogs on the IslandWood website

• Promote blogs across social channels

• Repurpose blog content for other digital content needs

Website

• Publish and edit website content

• Create and monitor conversion tracking in Google Analytics

• Create and generate reports in Google Analytics to track and measure the effectiveness of digital media efforts

Google AdWords

• Create and monitor Google for Nonprofits AdWords campaigns

• Draft content and select search terms for new ad campaigns

• Create and generate reports to track effectiveness and refine ads

Email

• Build and coordinate the testing and sending of all external email

• With the Communications Manager, develop automated email campaign strategies

• Create and generate reports to track effectiveness and refine strategies


Qualifications:


Required

• Excellent judgement

• Demonstrated knowledge of digital marketing and communications best practices, particularly in a nonprofit context

• Exceptional written communication skills, attention to detail, and grammar

• Demonstrated skills to think critically and strategically and independently problem solve

• Data driven with proven experience using analytics to make decisions and improve results

• Highly efficient, with the ability to prioritize and execute multiple projects under demanding deadlines

• Proven ability to self-teach, develop expertise, and stay on top of trends in the complicated and ever-changing field of digital media marketing.

• Experience working across internal teams to accomplish tasks and meet goals

• Demonstrated understanding of online writing and communication strategies including experience developing copy for websites, digital advertising, blogs and social media

• Working knowledge of Google Analytics and Ad Words, and social media advertising

• Genuine commitment to cultural capacity growth both personally and professionally

• Must pass child safety screening

• Must comply with and maintain a smoke-free and drug-free work environment


Desired

• Passion for education, equity, and the environment

• Prior experience with Wordpress, and photo and video editing tools

Professional Level

None specified

Minimum Education Required

No requirement

How To Apply

employment@islandwood.org
https://islandwood.org/about/careers

APPLICATION REQUIREMENTS:


Submit a cover letter, resume, Application for Employment and contact information for three current references to:


employment@islandwood.org


OR


Search for Digital Media Specialist

IslandWood

4450 Blakely Avenue NE

Bainbridge Island, WA 98110


IslandWood is an Equal Opportunity Employer and welcomes applications from qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. We encourage diverse applicants because we believe having a staff that authentically reflects the community we serve is critical to our ability to be culturally responsive.


Share:

Share: