Digital Organizer

Posted by
Make the Road New York
Brooklyn, NY

Make the Road New York

Published 12 days ago

Make the Road New York (MRNY) builds the power of immigrant and working-class communities to achieve dignity and justice through organizing, policy innovation, transformative education, and survival services. Make the Road New York operates community centers in Bushwick, Brooklyn; Jackson Heights, Queens; Port Richmond, Staten Island; Brentwood, Long Island and White Plains, Westchester County. With a membership of 24,000, MRNY tackles the critical issues facing our communities, including workplace justice, tenants’ rights, immigrant rights and civil rights, TGNCIQ justice, public education, health care access, and immigration reform. (TGNCIQ = transgender, gender non-conforming, intersex and queer)

MRNY is a multi-service organization. Our member-led organizing committees -- which work on the issues named above -- implement strategies to combat shared problems, and develop leadership and the capacity for civic participation. We also provide an array of high-quality bilingual services: We offer English for Speakers of Other Languages (ESOL), Spanish-language literacy, computer literacy, citizenship preparation, and in-school and afterschool youth programs. We have a robust legal program that offers direct representation across a spectrum of practice areas, including employment law, immigration law, housing and benefits, and TGNCIQ civil rights; we also take on impact litigation as a strategy for achieving broad change. Our health program offers facilitated enrollment into health insurance programs and SNAP benefits, a community health worker home visit program, nutrition education and emergency food pantries, health care navigation, and more."

Current Position:

Make the Road New York (MRNY) seeks a Digital Organizer to assist with its digital organizing work to elevate the voices of its members online and advance its policy goals. The Digital Organizer will lead current campaign efforts to advance legislation to create a fund for workers excluded from state and federal COVID-19 relief and work on other organizing priorities. The Digital Organizer will work closely with senior staff, be part of a fast-paced Communications Team and report directly to the Senior Digital Organizer. Work on the Fund Excluded Workers campaign will be closely coordinated with MRNY’s Lead Organizer for Worker Justice. 


This position is ideal for an ambitious go-getter with a deep commitment to social justice, interest or experience in media work, and strong persuasive writing and communication skills. A good candidate would be able to thrive both in team settings and in independent work, be highly self-motivated, and able to multi-task, organize, plan, prioritize, and perform assigned duties with minimal supervision.



  • Developing and executing online organizing campaign strategy tied to our grassroots organizing efforts to create a fund for excluded workers;
  • Daily social media posting in English and Spanish with content from organizers—including in-person coverage of events;
  • Facilitating and managing regular communication strategy calls with coalition partners.
  • Creating and managing email blasts, online petitions, and social media advertising campaigns;
  • Developing and executing digital ads that complement MRNY’s off-line organizing.
  • Creating graphics and visual content to communicate our message;
  • Training and supporting the Fund Excluded Workers Coalition and MRNY staff and members on how to best use social media tools to elevate our core messages;
  • Attending and supporting the execution of organizational events and providing real-time content (e.g., live-tweeting, Facebook livestream) to elevate the organization’s work.
  • Building digital partnerships with other like-minded organizations;
  • Translating English materials into Spanish and translating Spanish materials into English;
  • Acting as a digital liaison for the organization on social media platforms, and as a spokesperson if needed; and
  • Managing and analyzing key metrics to measure the performance of MRNY’s digital work.


Experience and Qualifications:



  • Eligible to work in the US
  • One year of experience using social media platforms (Twitter, Facebook, and Instagram) to advance social justice campaigns.
  • Strong writing, editing, communications and presentation skills.
  • A high degree of comfort in managing multiple tasks and deadlines, and working in a fluid and fast-paced environment.
  • Commitment to social and economic justice, collaborative processes, and the participation and leadership of low-income people of color, immigrants, and their organizations.
  • Extensive knowledge of (or experience of) immigration and the challenges faced by immigrant, Black, and Latinx communities.
  • Fully bilingual English/Spanish, including the ability to write and copy edit public materials.
  • Sense of humor.


  • Experience working in a Communications department: writing public-facing materials (email blasts, social media posts, press releases, etc.) and working on digital campaigns that complement offline efforts.
  • Knowledge of other key issue areas such as workers’ rights and economic justice.

Skills: A basic familiarity with some of the following or their related counterparts will be major assets to this position:

  • Basic HTML and website management experience.
  • Basic graphic design (Canva, Adobe Spark, inDesign)
  • Basic video editing and photo (iMovie, Premiere Rush, Final Cut Pro, Photoshop)
  • Basic knowledge of digital campaign software and CRMs: Salesforce, NationBuilder, Pardot, Action Network, Phone2Action
  • Basic knowledge of Facebook ads.
  • Knowledge of the following social media platforms: Facebook, Instagram, Twitter.
  • Experience running digital campaigns

MRNY is an equal opportunity employer and is committed to a diverse staff. Women, LGBTQ, people with disabilities and people of color strongly encouraged to apply. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, genetic information, disability or marital status.

Make the Road New York (MRNY) builds the power of immigrant and working-class communities to achieve dignity and justice through organizing, policy innovation, transformative education, and survival services. Make the Road New York…

Details at a glance

  • Remote Possible
  • Full Time Schedule


449 Troutman Street, Brooklyn, NY 11237

How to Apply

Please apply with a cover letter and resume in Make the Road New York's Career Center.

Please apply with a cover letter and resume in Make the Road New York's Career Center.

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.