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The Massachusetts Legal Assistance Corporation (MLAC) is accepting applications for a communications director to manage the communications activities of the organization and its legislative advocacy group, the Equal Justice Coalition (EJC). The communications director also supports the communications and fundraising efforts of MLAC’s grantee organizations. The communications director supervises one communications assistant and reports to the executive director.
About MLAC and the EJC
MLAC is a nonprofit organization established by the Commonwealth to ensure that low-income people with critical, non-criminal legal problems would have access to legal information, advice, and representation. MLAC provides leadership and support for the continued improvement of legal aid to low-income people and is the largest funding source for civil legal aid programs in the Commonwealth. Learn more about MLAC at http://www.mlac.org.
The EJC is a project of MLAC, the Boston Bar Association, and the Massachusetts Bar Association, and its function is to coordinate state-wide advocacy for increased funding for the Commonwealth’s civil legal aid programs. The EJC is staffed by MLAC, and includes representatives from bar associations, law firms, and legal services programs across the Commonwealth, who work together to protect the state appropriation for civil legal aid. Learn more about the EJC at http://www.equaljusticecoalition.org.
- Work with MLAC’s executive director, the EJC director, and other leadership to develop strategy, content, and campaigns that promote civil legal aid and the work of MLAC grantees to external and internal audiences; ensure proper dissemination of organizational messaging through all channels; manage all projects to conform to editorial and graphic standards.
- Working closely with MLAC leadership, legal aid program leadership and staff, external partners, and communications consultants, lead a multi-phase branding and messaging campaign for civil legal aid in Massachusetts, to include updating MLAC’s logo and branding.
- Create internal and external electronic and print marketing communications materials for MLAC and the EJC, including quarterly e-newsletter, annual report, fact sheets, action alerts, event materials and more. Duties include developing layout and design, writing and editing, and preparing materials for production.
- Produce multimedia (print, audio, and video) stories on legal aid clients.
- Maintain the MLAC and EJC websites; regularly update content and images; monitor traffic and address technical issues with website performance as they arise.
- Manage the social media presences of MLAC and the EJC; regularly update all social media channels, including Facebook, LinkedIn, Twitter, and YouTube.
- Implement MLAC’s media relations strategy by assisting consultants with basic media relations activities such as press releases, responding to media inquiries, and serving as a spokesperson when required.
- Respond to communications-related needs of other MLAC departments, and work with colleagues to draft and disseminate information about organizational projects related to legislative advocacy; data and monitoring; technology; and diversity, equity, and inclusion.
- Support efforts to increase communications and media outreach capacity within legal services on a statewide basis, in coordination with Voices for Civil Justice and state-level partners, including legal aid programs and the Access to Justice Commission.
- Provide support to MLAC-funded legal aid programs and, as approved by the MLAC executive director, related organizations including the Massachusetts Equal Justice Fund for their communications and fundraising activities including website development, social media outreach and creation of materials including press releases, fliers, annual reports, and invitations.
- Support the EJC’s annual legislative campaign including drafting and/or editing correspondence, organizing mailings, distributing materials, and participating in meetings.
- Manage the communications department budget, ensuring that projects are completed on time and on budget.
- Assist in planning, promoting, and implementing organizational events, including but not limited to, the Constituent Services Briefing, Walk to the Hill lobby day, and MLAC’s annual meeting.
- Maintain and update contact databases for MLAC and the EJC using MailChimp and other online communications tools.
- Track media coverage of MLAC, the EJC, MLAC-funded legal aid programs, and issues related to legal aid.
The ideal candidate will have bachelor’s degree in a relevant discipline, preferably in public relations, journalism or communications, with a minimum of five years of experience in communications; political and/or grassroots campaign experience preferred.
Additional Skills and Experience:
- Excellent written and oral communications skills.
- Excellent organizational skills; ability to multi-task and manage multiple projects/deadlines.
- Page layout and design skills; familiarity with Photoshop and desktop publishing software such as InDesign necessary.
- Website content and design skills; familiarity with HTML; experience using Wordpress or other web content management systems necessary.
- Proficiency with Microsoft Office products, especially Word, Excel, and PowerPoint.
- Experience using online communication platforms (e.g. MailChimp, Salsa).
- Familiarity with data collection and analysis; excellent information management skills; experience in developing communications/media relations measurement plans and use of website analytics a plus.
- Experience working with media such as print, radio, TV and Web-based communications outlets.
- Interest in the non-profit sector and issues that affect low-income people, and demonstrated commitment to diversity, equity, and inclusion in the workplace.
- Ability to work both independently and in a team environment; excellent interpersonal skills and ability to build relationships with diverse organizations and constituencies.
- Some travel may be required.
Compensation, including fringe benefits, is competitive, depending on experience.
Minimum Education Required
How To Apply
Interested candidates should submit a cover letter and resume in Word or PDF no later than Friday, September 28, 2018 to email@example.com. Please put the job title in the subject line of your email, and, in your cover letter, please mention where you saw this posting. No phone calls, please.
MLAC is an Affirmative Action/Equal Opportunity Employer, committed to diversity in its workforce. A crucial part of MLAC’s vision is supporting cultural and linguistic competence, as well as ensuring diversity of staff and volunteers, so clients can be best served. Women, individuals with disabilities, LGBTQ individuals, people of color, and people who speak English as a second language are encouraged to apply. Reasonable accommodations in the application process will be provided upon request to individuals with disabilities.