Job

Digital Communications Manager

Posted by
Land Trust Alliance | Washington, DC
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Land Trust Alliance


New
|
Published 18 days ago

Application Deadline

June 28, 2019


Overview               

The Land Trust Alliance is the voice of the land trust community. As the national leader in policy, standards and education, we work passionately to support land trusts across America so they can save more land and better serve their communities.

Our natural places and working lands are a lifeline to clean air, water, food and good health. These lands also bring us together, inspire us and provide opportunities to recreate and recharge. The land trust community is a crucial component in this equation. With important places under continual threat, land trusts need access to the best tools, information and policy advocates. Armed with a diverse network and valuable resources, the Alliance is the land trust community’s source for the knowledge and capabilities they need to reach their goals. From tax and funding policies on Capitol Hill to innovative ideas, partnerships and initiatives, we ensure our land trust members can always be heard and achieve more.

Summary Description:

Reporting to the Vice President of Communications, the first priority of the Digital Communications Manager is to oversee the digital communications assets for the Alliance e-newsletters (internal and external) and website. The manager is responsible for the functionality of these platforms in addition to gathering, organizing, writing and disseminating information and resources about and for land trusts and related topics. The Digital Communications Manager acts as an in-house expert for all staff on e-communications, especially website e-communications best practices. S/he will look for opportunities to reflect the Alliance’s leadership role in the land trust community in our digital communications. S/he will seek ways to streamline our digital work and present the best possible digital face to the Alliance’s audiences. S/he will lead colleagues from across the Alliance in setting and implementing a digital communications strategy for their programs. The Digital Communications Manager will work closely with his/her colleagues in Communications to ensure that we are leveraging content across all channels.

Priority audiences include Alliance staff and board, staff and volunteers of land trusts, donors and policymakers and corporate and nonprofit partners. As the Alliance prepares to launch a national marketing campaign, the organization will increasingly focus on members of the general public. The Digital Communications Manager is a highly motivated, energetic leader capable of inspiring both internal and external audiences in the realization of multi-channel communication benefits.

Specific Responsibilities:

  • In support of the Alliance’s overarching business and communications objectives, set and implement content strategy for website and e-communications, including identifying and repurposing content from other channels and sources.
  • Manage the strategy, integration, design and continuous improvement of the Alliance’s website.
  • Maintain up-to-date website and web practices, including production of web content and maintaining a consistent look and feel throughout all web properties.
  • Develop and maintain a master calendar for digital content for updating and reviewing all web properties on a regular basis.
  • Manage strategy, coordination, scheduling, execution, dissemination, tracking and analysis of all email marketing campaigns for national and regional initiatives, touching all program areas.
  • Assist with copyediting and proofreading support for all email marketing and online content.
  • Coordinate with other team members on sharing information, content and messages among the Alliance communications vehicles (website, blog, e-newsletters, social media, print publications, etc.).
  • Use metrics to set and adjust strategy: Track and report on e-newsletter analytics, list and subscriber data. Analyze data, measure email campaign impact and identify trends and opportunities for growth.
  • Implement and maintain systems to manage our communications internally and externally.
  • Monitor Google Analytics website metrics to inform and establish website strategy. Provide metrics to program areas, educate staff on proper interpretation and impact measurement, and recommend ways to leverage SEO strategies and increase web traffic.
  • Work with database managers to maximize audience engagement.
  • Implement best practices for web design and development and recommend forward-thinking digital strategies and innovations.
  • Serve as technical advisor to staff and set and implement strategy for the development of new digital content and applications to elevate program goals.
  • Advise the Land Trust Accreditation Commission on website maintenance and strategy and email marketing strategy and execution.
  • Assist the Land Trust Accreditation Commission with overall communications strategy and identify areas of integration with the Alliance.

Qualifications: 

  • Bachelor’s degree in Communications, English, Journalism or related field and five+ years’ work experience or equivalent.
  • Confidence in setting priorities based on overarching communication and business goals and strategies and comfort balancing competing requests from all levels of the organization.
  • Strong knowledge of web technologies and standards, Adobe Creative Suite – especially Photoshop and Illustrator) – Microsoft Office Suite, CMS (Drupal, WordPress), email marketing software. HTML knowledge preferred.
  • Graphic design experience is a plus.
  • Experience leveraging digital communication initiatives as part of a broader, integrated technology strategy.
  • Strong analytical skills to interpret data from digital metrics (e.g., Google Analytics).
  • Experience writing for the Web and e-newsletters.
  • Other editing or writing knowledge, skill or ability, including research and interviewing.
  • Commitment to land conservation.
  • Attention to detail and highly organized. Strong project management skills and time management abilities are essential.
  • Ability to multitask.
  • Demonstrated initiative, ability to work independently and with others and with minimal daily supervision.
  • Friendly, service-oriented and professional with a courteous phone manner.


The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, sex, sexual orientation, age, disability or marital status.


Overview               

The Land Trust Alliance is the voice of the land trust community. As the national leader in policy, standards and education, we work passionately to support land trusts across America so they can save more land and better serve their…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required

Benefits

Competitive salary and benefits provided.

Competitive salary and benefits provided.

How To Apply

Send resume and cover letter, via email to hr@lta.org. If email is not an option, applications will be accepted by mail to Human Resources Director, Land Trust Alliance, 1250 H Street, NW, Suite 600, Washington, DC 20005.

Send resume and cover letter, via email to hr@lta.org. If email is not an option, applications will be accepted by mail to Human Resources Director, Land Trust Alliance, 1250 H Street, NW…

Location

1250 H Street Northwest, Suite 600, Washington, DC 20005
Apply