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Marketing Director

Posted by
San Francisco Waldorf School | San Francisco, CA

San Francisco Waldorf School

Published 6 days ago

August 1, 2020
July 15, 2020

Waldorf Education is the fastest growing independent school movement in the world. This dynamic, 100-year old approach to child development and education—based on the teachings of Rudolf Steiner—is continually reinventing itself to meet the needs of current students. Waldorf education inspires life-long learning in students and enables them to fully develop their unique capacities.

The San Francisco Waldorf School (SFWS) was founded in 1979 and serves more than 460 students from nursery through 12th grade. Our grade school campus (nursery through eighth grade) is located in a quiet residential area of Pacific Heights. The high school campus is located across town in the West Portal neighborhood. 

The San Francisco Waldorf School hires dedicated and highly capable faculty and staff; including current or former parents of students in the school who develop a deep connection to Waldorf education and our unique school in San Francisco. SFWS employees are a committed group of free, responsible adults who bring our best individual selves to our work. We invest in our learning and growth to best serve the needs of our students, teachers, and each other. 


The Director will refine, execute, and develop the marketing strategy on behalf of San Francisco Waldorf School with the purpose of raising the school’s image and expanding its reach and reputation in order to increase enrollment, retention, and engagement, including philanthropic support.  

Marketing Duties:

In promoting an honest and positive image of the school, the Director will be responsible for marketing and message development, including deliverables such as print materials, videos, website content and news posts, social media activity, advertising plans and copy, and digital content/photography for multiple platforms.

The Director will work collaboratively with Administration, Advancement, Admissions, and board and faculty. The Director is responsible for marketing, advertising and public relations efforts, including but not limited to:

  • Refine and refresh messaging and marketing strategy and content through major channels such as website, printed collateral, social media, (Instagram, YouTube, Facebook, Twitter) and others.
  • Manage and update third-party educational web sources such as Niche, Yelp, Great Schools, and others including photography, school profile, and reviews.
  • Effectively allocate limited advertising resources across multiple channels
  • Increase video-based content across platforms.
  • Write and design quarterly newsletter, webinars, and other branded efforts to internal and external audiences, including developing materials for philanthropic initiatives, and occasional content generation for the weekly school bulletin
  • Lead the development and assessment of data and research in areas that helps inform messaging and understanding of the effectiveness of marketing.
  • Engage with Parent Ambassadors Program in conjunction with Board Co-Chairs, including outreach and training of new members, hosting events, creating materials, and providing support
  • Chair the Marketing Committee
  • Support messaging and materials, and build awareness, for school outreach and in-reach events including virtual and in-person tours and open houses
  • Liaise with partner organizations like Waldorf and national/local independent school groups.
  • Monitor media coverage relevant to the school and provide talking points and press response coordination on key issues.
  • Provide input into the streamlined and improved user experience of all school outreach and communications. 
  • Proactively commit to diversity, equity, and inclusion; personal improvement; and service to the SFWS mission, bringing energy and excitement to serve the students, faculty, and families of the school. 


A strong background and experience in marketing strategy is required. Experience in the San Francisco Bay Area market is preferred. Knowledge of Waldorf education and sharp technical skills are a must. Ease with broad range of social media, digital marketing tools, Finalsite, Google Analytics, Excel, databases, and Adobe Creative Suite is preferred.

Benefits and Compensation:

This is a .8 FTE administrative position. Benefits include medical and dental insurance, flexible spending plans, retirement plan (employer contributions after one year of employment), and pro-rated tuition remission for up to two eligible dependents in our N-12 program after one year of employment.  Salaries are paid on a 12-month schedule.

Physical Requirements and Work Environment:

·        Be able to occasionally lift up to 30 lbs.

·        Work intermittently in outside weather conditions, including heat and cold

·        Work at school or at home

·        Regularly sitting or standing 4-8 hours

FLSA Classification:               Staff; Exempt from overtime

Reports to:                            Administrative Director         

Hired by:                               Administrative Director    

Date Modified:                      June 2020

San Francisco Waldorf School is an equal opportunity employer that does not discriminate based on race, ethnicity, age, gender, or any protected class. We recognize that the range of ethnicities, nationalities, languages, socio-economic backgrounds, sexual orientation, learning differences, and life experiences within our community enhance the school’s learning environment, and we are committed to fostering equity and inclusion. All minorities are encouraged to apply.

Waldorf Education is the fastest growing independent school movement in the world. This dynamic, 100-year old approach to child development and education—based on the teachings of Rudolf Steiner—is continually reinventing itself to…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional


See Job Description above.

See Job Description above.

How to Apply

Please send a letter of interest and resume.

Please send a letter of interest and resume.


San Francisco, CA

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