Associate State Director, Communications

Job Type

Full Time

Published

08/29/2018

Address

3601 C St
Anchorage
Alaska
99503
United States

Description

Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

SCE Vision:

-State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.

-SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen - and respond - to their wants and needs that align with our mission.

-We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP's relevance at the community and state levels.

 


Summary

Works with staff and volunteers in the state to develop AARP’s presence in communities through strengthening visibility, media presence, volunteer capacity, building community partnerships, delivering AARP programs and activities, and reaching and servicing AARP members. Develops and implements AARP communications activities and assist in implementing initiatives and campaigns in the state. Works to maintain relationships with media outlets in the state and promote AARP’s activities and advocacy efforts through media and public relations activities.

 


Responsibilities

1. Serves as a member of the state team and is responsible for the strategic development and implementation of AARP’s integrated earned media, paid media and social media presence in communities across Alaska. This includes providing strategic communications support for the development and implementation of outreach and advocacy priorities for AARP in Alaska. 

2. Proactively pursues opportunities to engage the media, lawmakers, members and the public on AARP priority issues, using creativity and emerging technology platforms to effectively tell the story of AARP in Alaska to diverse audiences through a variety of media platforms. Effectively curtails negative press and manages the overall brand and image of AARP in Alaska.

3. Works in collaboration with all members of the state team as well as regional and national colleagues to develop messaging and seamlessly integrate communications tactics with state and national issue priorities. Facilitates communication with national office issue experts to ensure proper resources are available for staff and volunteers, including issue material, talking points and briefing materials.

4. Responsible for building and maintaining relationships with media outlets and community agencies in Alaska.

5. Develops external communications that support AARP’s advocacy and outreach initiatives, using a marketing lens to drive advocacy, promote event participation and facilitate reengagement.  

6. Uses data driven analytics and AARP tools to effectively target communications efforts and track results.  

7. Supports State staff and volunteers by providing training, coaching, and technical assistance in the areas of public speaking, written and oral communications, social media and other skills necessary to effectively engage Alaska residents and stakeholders. 

8. Demonstrates ability to effectively work with diverse, multicultural populations including rural residents.

9. Serves as an AARP media spokesperson as needed.

10. Demonstrates AARP Values in all interactions.

 


Requirements

The ideal candidate will have experience planning, executing and evaluating strategic communications campaigns, specifically:

- A deep knowledge of both social and traditional media platforms and the ability to use those platforms to tell stories in creative and engaging ways;

- Strong content creation skills, including writing, digital photography and digital video;

- The ability to evaluate, analyze and adapt strategies and tactics in a dynamic, fast paced environment;

- An ability to work effectively as part of a team to facilitate collaboration and innovation, and;

- The ability to learn and manage technical systems and processes.

 

Other desired attributes:

- Completion of a Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline;

- 5+ Years of experience; or an equivalent combination of training and experience related to the duties of the position;

- Familiarity with state political environment and legislative process;

- Experience working with multicultural media outlets and communicating to multicultural audiences;

- Availability for in and out of state travel, approximately 20%, as well asoccasional evening and weekend hours as required to meet state office needs.

 


Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

 


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Professional Level

None specified

Minimum Education Required

No requirement


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