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Marketing Director

Posted by
Hugo House
|
Seattle, WA
New
|
Published 29 days ago

Job title: Marketing Director

Reports to: Executive Director

Classification: Full time exempt

Salary & Benefits: $50,000 – $60,000 salary; generous holiday and vacation; 403(b) match; medical, dental, and vision benefits; plus discounts on Hugo House classes

Schedule: Monday–Friday, with occasional evenings and weekends; flexible schedule; can combine work-from-home with in-person responsibilities

Start date: As soon as possible


Hugo House Mission:

Hugo House is a nonprofit literary arts organization located in Seattle with a 20-year history as the city's hub for writers. In the fall of 2018, Hugo House moved into a new facility in the heart of the city, which has enabled dramatic growth in classes and event programming. One of the nation’s leading community-based centers for the literary arts, Hugo House has a vision to open the literary world to anyone who loves books or has a drive to write. Hugo House offers year-round creative writing programming for adults and youth, including everything from single-day classes to year-long workshops, readings and events, open mic nights, and summer writing camps.


Position Overview:

The Marketing Director is an integral member of the Hugo House staff, responsible for planning, implementing, and measuring the success of Hugo House’s marketing strategies, communications, and public relations. Reporting to the Executive Director, the Marketing Director is responsible for:

  • Increasing the visibility of Hugo House and expanding the audience for programs through communication with current and potential stakeholders, including students, event attendees, donors, and youth
  • Developing and executing a marketing plan with communications timelines
  • Assuring the proper use of Hugo House branding across all communications


Marketing:

  • Create and maintain organization-wide marketing calendar
  • Strategize marketing campaigns and outreach to new and defined audiences
  • Manage all email communications via eNews and targeted email campaigns
  • Write copy for and edit written materials for style, grammar, and tone
  • Analyze web trends and data to support online strategy (SEO, Google Analytics, etc.)
  • Produce and maintain online content for hugohouse.org
  • Craft engaging and relevant posts and stories on Twitter, Facebook, and Instagram
  • Plan, manage, write, design, and execute the production of all print collateral for organization
  • Plan, design, and place print, radio, and digital ads, adhering to brand guidelines
  • Prepare printed programs for events in-house (as needed)
  • Work with graphic design and photography contractors
  • Ensure Hugo House brand is represented properly in all outward-facing communications


Public Relations:

  • Write and disseminate press releases
  • Maintain relationships with members of the media and set up interviews
  • Pitch articles and interviews showcasing Hugo House and its programs to media
  • Coordinate media sponsorships


Communications:

  • Guide education, events, and development staff on marketing tactics, as well as external and internal communication systems
  • Serve as the primary staff contact for the marketing committee, develop agendas in partnership with the committee chair, and maintain minutes
  • Create marketing communication tools and develop dashboards
  • Oversee the annual report
  • Serve as project manager for contracted web developers
  • Manage, update, and troubleshoot issues with the website
  • Manage marketing assistant and interns


Skills & Qualifications:

  • Share Hugo House’s commitment to building an antiracist organization
  • Passionate about the literary arts and Hugo House’s mission
  • 3-6 years of marketing and communications experience
  • Excellent writing, editing, and verbal communications skills
  • Strong project management skills
  • Savvy and creative with content marketing
  • Experience with Photoshop, InDesign, Illustrator
  • Comfort using a CMS, such as Word Press
  • Proficiency with Microsoft Office, Mac platform
  • Experience with email platforms, such as MailChimp or Constant Contact
  • Knowledge of web analytics
  • Expertise in social media
  • Familiarity with local media and relationships with media contacts
  • Strong attention to detail, while maintaining big-picture vision
  • Ability to juggle multiple priorities on tight deadlines
  • An eye for graphic design
  • Knowledge of The Chicago Manual Style and fan of Oxford commas


We encourage applications from BIPOC (Black, Indigenous, and people of color) and other people underrepresented in literary arts administration. Hugo House is committed to becoming an antiracist organization and strives to remove barriers that might discourage any person from working here. It is Hugo House’s intent to maintain a diverse work force that represents our community. Our approach to diversity is intended to provide not only equal employment opportunities to minorities, women, and persons with disabilities, but also to recognize and value people with ethnic, cultural, and other differences, such as religion, ancestry, language, national origin, culture, age, gender, sexual orientation, and marital status.

Job title: Marketing Director

Reports to: Executive Director

Classification: Full time exempt

Salary & Benefits: $50,000 – $60,000 salary; generous holiday and vacation; 403(b) match; medical, dental, and vision benefits; plus discounts on Hugo…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Professional Level
    Professional

Salary

USD 50,000 - USD 60,000

Benefits

generous holiday and vacation; 403(b) match; medical, dental, and vision benefits; plus discounts on Hugo House classes

generous holiday and vacation; 403(b) match; medical, dental, and vision benefits; plus discounts on Hugo House classes

Location

Temporarily Remote
Work must be performed in or near Seattle, WA
Associated Location
1634 11th AVE, Seattle, WA 98122, United States

How to Apply

Apply with cover letter and resume at the link. https://hugohouse.submittable.com/submit/202539/hugo-house-is-hiring-marketing-director

Apply with cover letter and resume at the link. https://hugohouse.submittable.com/submit/202539/hugo-house-is-hiring-marketing-director

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