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Posted by
United States Veterans Initiative Inc. | Los Angeles, CA

United States Veterans Initiative Inc.

Published 2 days ago

March 6, 2020

The National Director of Communications is an exciting, new opportunity to lead communications, public relations, marketing and public affairs for U.S.VETS, the nation’s largest veteran services nonprofit. U.S.VETS provides more than 5,500 veterans each night with housing, counseling, career services and comprehensive support at 30 residential sites and services nationally. To address veteran homelessness, U.S.VETS is developing supportive housing units across the country, and expanding vital homeless prevention programs that provide post-9/11 veterans and families with career and mental health services to successfully transition to civilian life. U.S.VETS advocates to federal, state, county and city government to ensure that our veterans receive the support and services they need.


The new Director of Communications role will serve as a member of U.S.VETS’ national team, and report to the Vice President, Development & Communications. The candidate will work collaboratively with leadership to create and implement an integrated, strategic communications plan, with the goals of enhancing U.S.VETS mission, increasing fundraising outcomes, strengthening brand identity, and awareness of programs, housing development, campaigns and advocacy efforts across the country.


Successful candidates will be experienced in building new communications programs, metrics-driven, and eager to lead and mentor colleagues and staff. The position works in close collaboration with national development and communications team, as well U.S.VETS national senior leadership, regional Executive Directors, Development & Communications Managers and other staff to develop and expand communications, marketing and public affairs activities both regionally and nationally.


Specific responsibilities:

·        Supervise Communications Coordinator, as well as external public relations, graphic design, web design, web management and print production contractors; provide matrixed supervision to regional Development and Communications Managers.

·        Develop brand communications, marketing, public relations and government relations strategies to achieve measurable communications, visibility and engagement goals across regions and nationally.

·        Manage very high-volume production calendar of print and digital fundraising, event collateral, appeals, campaign materials, and other donor-centric communications and program collateral, as well as other internal and external organization content, in close partnership with national and regional staff, and vendors.

·        Write and produce high-quality, compelling content including client stories, organization messaging, press releases, articles, newsletters, appeals, annual report, presentations, case statements, impact language, videos, and other such deliverables as needed.

·        Respond to media inquiries, manage media opportunities and associated deliverables, develop and disseminate press kit materials, news releases, op-eds and LTE’s, monitor and share media, cultivate relationships with reporters, bloggers, editors.

·        In partnership with public relations team, cultivate and maintain media contacts; secure placements in regional and national outlets; coordinate interviews for organization media representatives; provide media training, talking points and consultation needed.

·        Lead development and successful execution of national development and communications calendar.

·        Manage website and ongoing digital content creation including fundraising, communications, and video, social and news media, and advertising, in collaboration with staff and vendors.

·        Oversee social media including Facebook, Instagram, Twitter, Linkedin, as well as Google and Facebook Ads, with the goal of increasing exposure and engagement, strengthening brand identity.

·        Ensure brand consistency and support quality control by editing site and national communications; oversee regional staff development of content, collateral, advertising, event collateral, etc.

·        Develop and implement systems to track metrics, increase social media engagement and media visibility. Track and report digital analytics for activities including website, social media.

·        Work with key program staff to understand U.S.VETS programs and articulate them effectively.

·        Cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, public officials, and key influencers.

·        Stay current on policy and programmatic news about veteran housing, mental health and employment; support advocacy goals and promote U.S.VETS as regional and national expert and leader.

·        Develop and maintain strong relationships across the agency, including with national executives, executive directors and development team to remain current on programs, client successes, and development initiatives, and ensure responsive, high-quality customer service.

·        Performs other related duties as assigned or requested. Duties may be added or changed as needed.



·        Bachelor’s degree required. 

·        5-7 years public relations, communications, marketing or related field with supervisory experience.

·        Excellent written and verbal communication skills; extensive writing and editing is required.

·        Demonstrated ability to produce timely, well-organized collateral, content and publications.

·        Ability to multitask, prioritize and work independently in a deadline-driven environment; manage complex projects while maintaining very high attention to detail.

·        Media relations expertise; press contacts across broad sectors a plus.

·        Proficiency in graphic and web design, programs including WordPress, HTML, CSS, Publisher, Photoshop, Acrobat, Illustrator, InDesign.

·        Proficiency in social media platforms including Facebook, Instagram, Twitter.

·        Excellent project management, customer service, and interpersonal skills; ability to work effectively with and build consensus among diverse internal stakeholders.

·        Supervisory and contracted vendor management experience; comfort working independently and as a team, ability to lead both direct and indirect reports.

·        Self-starter with ability to identify problems and propose solutions; able to work with limited direction.

·        Familiarity with fundraising best practices of a nonprofit organization preferred.

·        Flexibility to work some evenings as well as occasional travel.

·        High levels of integrity, flexibility, strategic thinking and humor are necessary, along with the creativity and persistence required to elicit new thinking and change.


Please send cover letter and resume to: Resumes without cover letters will not be considered.


The National Director of Communications is an exciting, new opportunity to lead communications, public relations, marketing and public affairs for U.S.VETS, the nation’s largest veteran services nonprofit. U.S.VETS provides more than 5,500…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required


Benefits include Paid Vacation, Sick Time, Paid Holidays, Medical, Dental, Vision and Company matching 401K


Benefits include Paid Vacation, Sick Time, Paid Holidays, Medical, Dental, Vision and Company matching 401K



Los Angeles, CA

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