Digital Marketing Manager

Position Summary

The International OCD Foundation is building a future where anyone with OCD and related disorders has immediate access to effective treatment and support — and we hope you’ll join us!

As the IOCDF’s Digital Marketing Manager, you will have the opportunity to positively affect people living with OCD by supporting the organization in connecting with audiences and sharing information through our website, email, social media, and other digital avenues.

Your primary responsibility will be to oversee and manage the IOCDF’s digital presence. Our digital efforts currently reach over 3 million people across the globe every year with an aim for significant growth. With an understanding of audience funnels and user journeys, you will identify and execute on tactics to reach new audiences and to engage our current networks.

You will have the opportunity to help the IOCDF reimagine our digital presence with initial projects such as a website redesign and an email system optimization effort using Salesforce’s Account Engagement (fka Pardot). You will also have the ability to deeply inform the IOCDF’s content through analyzing engagement data and providing content recommendations to our Communications Manager and Program team members.

This role is ideal for someone with a blend of creative chops and systems operations expertise who can seamlessly shift from crafting engaging social media captions and graphics to SEO optimization, ads management, and analytics deep dives.

This role will report to IOCDF’s Director of Communications and Digital Strategy.

Qualifications to Perform the Job

Required

• 5+ years of professional experience in a digital marketing role
• Expertise with Salesforce Account Engagement
• Expertise with CMS systems like Wordpress (including knowledge of HTML & CSS)
• Experience in the tactical use of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok), including content management, audience engagement, paid advertising, and creative development
• Experience with Google Analytics
• Experience with writing copy for ads, email, web, and social platforms
• Experience with photo / video editing tools and digital media formats (e.g., Canva or Adobe Creative Suite, etc.)
• Excellent written, oral, interpersonal, presentation, and creative problem-solving skills
• Knowledge of GDPR and privacy regulations
• Ability to self-direct and prioritize tasks
• Preferred
• Experience with mobile technologies and app development
• Experience with social media management platforms (e.g. Sprout Social)
• Spanish language proficiency

Responsibilities

Digital Strategy

• Develop and implement a robust digital media strategy across earned, owned, and paid channels that supports the organization’s goals, including growth into new or underutilized social media platforms such as LinkedIn, TikTok, and more.
• Contribute to the development and updates of audience personas.
• Partner with IOCDF’s Events, Walk, and Program teams to develop and execute multi-channel promotional campaigns.
• Track analytics and elevate insights and recommendations for improvement.
• Execute on rapid response protocols across digital platforms in response to current events or breaking news.
• Website
• Apply digital strategy and best practices to user experience improvements across IOCDF.org.
• Lead web content management for IOCDF.org and its child sites, update content, and improve functionality.
• Manage vendor relationships with website contractors.
• Apply SEO best practices.
• Ensure accessibility and compliance across IOCDF’s web presence.
• Email
• Manage the organization’s Salesforce Account Engagement instance.
• Develop and execute on email campaigns, including drip campaigns and auto-responses.
• Ensure compliance with GDPR and privacy regulations.
• Support IOCDF’s Director of Systems Operations in the maintenance and hygiene of IOCDF’s contacts and lists.
• External Platforms (e.g. Social Media, Google)
• Support the IOCDF’s Communications Manager in creating and posting daily social content (including graphics and videos), engaging with followers, and responding to inquiries.
• Create and run digital ads in video, photo, and text formats using ad builders such as Google Ads, Meta Ads, etc. as well as identifying new outlets and opportunities for ad placement.
• Manage IOCDF’s YouTube account, including optimizing videos and descriptions for findability.
• The International OCD Foundation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

When applying, please include a cover letter and your resume.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Flexible spending account

Health insurance

Paid time off

Professional development assistance

Retirement plan

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Education:

Bachelor's (Preferred)

Experience:

Marketing: 5 years (Required)

Salesforce Account Engagement (FKA Pardot): 3 years (Preferred)

Work Location: In person in Boston, MA (Preferred) or Remote