Director of Growth Marketing

About UPchieve

UPchieve is an ed-tech nonprofit (YC W21) that is working to democratize access to academic support. We provide free, online tutoring and college counseling to low-income HS students across the US. (You can learn more about our mission here.) We’re also growing fast: last year we 100x’ed the number of weekly sessions happening on our platform (from 10/week to over 1,000/week)!

About the role

We're looking for our first-ever marketing hire to join our 6-person team! In this role, you’ll work closely with UPchieve’s founder and Executive Director to build and execute on UPchieve’s marketing strategy from the ground up. We’re growing fast, and we need your help to keep it up! Most importantly, if you succeed, you’ll ensure that thousands of low-income students who need our free services are able to find them online.

This might be the right job for you if… 

• You’re super excited by the idea of working at an early stage edtech nonprofit (one of only two edtech nonprofits to have ever been backed by Y Combinator!)
• You like to build things from the ground up, including content, operational systems, analytics, ad campaigns, and more as part of a broader strategy
• You’re not intimidated by having to find all the answers yourself
• You want to have ownership of anything and everything related to our user acquisition strategy and brand
• You’re willing and capable of being a one-person marketing team—including writing email campaigns, social media posts, and blog posts yourself—until we’re able to grow the team

What you’ll do

• Drive improvements at all steps of UPchieve’s user acquisition and retention funnel
• Run daily or weekly experiments to test changes and try out new marketing strategies
• Collaborate with the tech team to measure and analyze the success of your experiments
• Write content/copy for our website, email campaigns, social media, blog, etc.
• (Over 1-2 years) Hire for and lead a small marketing team

We’re looking for someone who...

• Has 4+ years of broad marketing experience (ideally with exposure to SEO, content marketing, community marketing, and more)
• Feels comfortable measuring the success of their experiments via analytics
• Has a bias towards action and is highly resourceful
• Is a strong writer capable of appealing to our high school student population
• (Bonus) Has been the first marketing hire at a startup before

About the team & office

You’ll be joining a diverse group of people passionate about using technology for social justice. “Diverse” isn’t a buzz-word for us—it’s a core value. We are female-founded, and two-thirds of our team are people of color. We’re also a remote-first organization (in non-COVID times, you can optionally work from a dog-friendly office in Brooklyn, NY). Finally, we believe working full-time should mean working 40 hours per week; non-work stuff is important too!