Conversion Specialist

Job Type

Full Time




40 Wall Street
Suite 708
New York
New York
United States


Girl Scouts of Greater New York seeks Conversion Specialist. The Conversion Specialist is responsible for successfully developing and executing communication strategies to convert prospective members into registered members within an assigned geographic area. The incumbent assesses skills, interests and time constraints to appoint potential volunteers to an appropriate role. She/he also provides guidance to parents/caregivers to find a Troop or pathway appropriate to their daughter’s interests, grade and schedule, guiding all who are interested through the placement process to membership.


Directly responsible for meeting individual conversion quotas in designated geographic areas.

Designs and implements a comprehensive plan for following up on non-converted leads and referrals (primarily through phone and email). Develops communication strategies.

 Responsible for placement of adults into appropriate volunteer positions. Assesses skills, assures background checks are completed, assesses position duties, implements tracking mechanisms.

 Assesses membership data within the assigned geographic area to identify specific market share and recruitment gaps. Conducts gap analysis, creates statistical reports, identifies where troops need volunteers and girls, collaborates with other staff members.

 Owns and manages the Council’s Opportunity Catalog for assigned zip code areas for purposes of troop startup and growth, working with the Recruiter and existing troop leaders.

Responsible for effective, proactive and professional communications, customer service and follow-up to meet the needs of volunteers until they are fully approved and placed in a role.

 Responsible for a smooth workflow in the coordination and placement of registered girls into appropriate troops or pathways.

Utilizes Volunteer Systems (Salesforce) to enter and maintain accurate data and records related to member placement, volunteer approval, and customer engagement.

Prepares a variety of status reports, including activity, follow-up and adherence to goals.

Serves as content expert on Girl Scout process, procedures, rules and forms related to becoming a member and/or becoming a volunteer.

Is cross-trained to assist and serve as back-up to outside recruiting efforts.

Performs other duties as assigned.


Education:  Associate degree in related field is required, Bachelors degree preferred.


Proven experience in a goal driven environment is a must. Strong computer skills in Microsoft Office, Outlook and various applications such as Salesforce are required. Strong human relations skills; ability to motivate people in small and large group settings are necessary.

Additional qualifications:

  • Comfortable sitting behind the desk and working with a computer and phone for long periods of time.
  • Strong oral and written communication skills.
  • Sound decision making skills.
  • Flexibility and a good sense of humor.
  • Ability to meet travel requirements and work a flexible schedule, including evenings and weekends in peak recruitment seasons.

Professional Level

None specified

Minimum Education Required

2-year degree

How To Apply

TO APPLY:          Send resume with cover letter that must include salary requirement to Please include “Conversion Specialist" in the subject line of your email. Resumes submitted without a cover letter will not be considered. No phone calls, please.