Barbershop Books Marketing Fellow

Job Type

Part Time




Details: $2,000 Stipend



Start Date:


Application Deadline:



75 Maiden Lane
Suite 1102
New York
New York
United States


Barbershop Books Marketing Fellow


Barbershop Books, winner of the National Book Foundation's 2017 Innovations in Reading Prize and the premiere literacy program of Reading Holiday Project, Inc., has an exciting paid opportunity for an entrepreneurial individual who desires real-world experience in the nonprofit sector. We're seeking a PR & Marketing fellow with a passion for marketing, public relations, branding, and event planning.

Did you know, according to the US Dept of Education, more than 85% of black male 4th graders aren’t proficient in reading? That’s where Barbershop Books comes in.  We create child-friendly reading spaces in barbershops and train barbers to support early literacy in barbershops across the United States. Our mission is to help young black boys identify as readers by connecting books and reading to a male-centered space and by involving men in boys’ early reading experiences.

Barbershop Books’ innovative and award-winning literacy program has a national brand that has been featured on NPR, CNN, The Today Show, and CBS. The marketing fellow will work directly with the Executive Director of Reading Holiday Project, Inc. and collaborate with other Barbershop Books team members. 

Compensation: $2,000 Stipend


Responsibilities: minimum 6-month commitment (10 hours per week), set your own schedule and work remotely.

  • Assist with the development and implementation of brand and marketing strategy
  • Development and deploy a targeted marketing strategy barbers and barber shop owners
  • Oversee implementation against this target audience with PR, social media, events, and other marketing channels.
  • Work closely with Executive Director, brand strategist, digital strategist, design consultant, and program team to meet strategic objectives and program goals.
  • Identify appropriate tools and assist with design of promotional materials.
  • Develop and deliver marketing and communications strategies for the organization.
  • Undertake continuous analysis of competitive environment and relevant nonprofit trends


The best candidate will be proactive, clever, and tenacious with a passion for African American culture and experience tailoring messages to diverse audiences. Ideally you would have at least a bachelor’s degree in marketing or communication (master’s preferred) with a demonstrated interest in education or early literacy.

  • Your team is scattered throughout the world, so you need to be flexible and comfortable working independently
  • You should be a creative problem solver; we are a start up non-profit with a dynamic work culture
  • You are passionate about brand building; and the idea of creating a national phenomenon gets you VERY excited
  • Excellent communications skills – you are comfortable contacting people you have never met
  • Strong sense of ownership – you do everything you can to ensure your projects succeed

Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

Please email your resume and cover letter to Billy Burgess,