Director, Marketing & Communications


Job Type

Full Time

Published:

05/16/2018

Address

57 West 57th Street
Suite 904
New York
NY
10019
United States

Description


Position: Director, Marketing & Communications


Background

Founded in 1998 by Leonard A. Lauder and Ronald S. Lauder, the Alzheimer’s Drug Discovery Foundation (ADDF) was one of the first charities to adopt the venture philanthropy model. Our mission is to rapidly accelerate the discovery of drugs to prevent and treat Alzheimer’s disease and related dementias. We are the only charity focused solely on supporting new drugs for Alzheimer’s.


The ADDF’s in-house team of six expert neuroscientists identifies and funds the most promising research initiatives around the world. They work to ensure that every viable option to prevent or treat Alzheimer’s is explored, and that the pipeline of drugs in development for Alzheimer’s is both diverse and robust.


Since 1998, we have awarded over $100 million to fund more than 550 Alzheimer’s drug discovery programs and clinical trials in 18 countries. Today, 20% of all treatments for Alzheimer’s in clinical trials have received support from the ADDF.



Overview

The Director, Marketing & Communications develops and implements communications and marketing strategies to meet the Alzheimer’s Drug Discovery Foundation’s (ADDF) objectives. This position is the steward of the ADDF’s brand and directs a team tasked with executing branding, marketing, advertising, and media relations initiatives. The Director, Marketing & Communications is a strategist with executive management skills and the ability to contribute to the ADDF’s advancement. It requires a hands-on, detail-oriented leader who can set attainable goals and build the department and its capacity. This position reports to the Chief Executive Officer.


Responsibilities

Strategy & Planning

•       Develop and direct the execution of an integrated communications strategy that amplifies the ADDF’s

positioning and meets its objectives

•       Create and implement system of performance indicators; analyze and report on the effectiveness of

communications strategies

•       Produce annual communications plans including tactical calendars (e.g., web, social, media releases and

pitches)

•       Develop and manage the annual communications budget

•       Conduct market research and produce actionable insights on target audiences, industry trends, and best

practices in nonprofit communications

•       Hire and lead communications staff, focusing on their growth and retention; set individual and departmental

goals and conduct performance evaluations

•       Vet, hire, and manage vendors and consultants



Media Relations

•       Create and implement media strategies for ADDF initiatives and events that result in quality coverage

•       Develop print and digital press materials including releases, fact sheets, and bios

•       Establish ADDF scientific staff as thought leaders through speaking engagements and media interviews

•       Collaborate with agencies to increase the ADDF’s media coverage and build and manage media lists and

relationships


Marketing & Advertising

•       Concept and oversee design and production of marketing and event materials, including Annual Reports,

invitations, programs, conference banners, and brochures

•       Oversee ADDF websites and work with Digital Media Manager to manage site updates, add and refresh

content, and improve SEO

•       Produce and execute creative marketing and advertising campaigns, including Google AdWords grant and

social ads

•       Collaborate with development staff on annual appeal and other materials to attract and retain major donors and

meet annual fundraising goals

•       Oversee cause marketing program, including retail partnerships


Content & Engagement

•       Develop messages that clearly articulate the ADDF’s unique positioning and engage target audiences

•       Write and edit high-quality content for the ADDF’s websites, blogs, print publications, and newsletters as well as

external Op-Eds and articles

•       Develop strategies and content for the ADDF’s social media accounts

•       Supervise the development of infographics, videos, and other visuals for social media and ADDF websites

•       Prepare executive communications including presentations, speeches, and talking points


Qualifications

•       Bachelor’s degree in communications, journalism or related field

•       10+ years of progressive communications experience, with 3+ years of management 

•       Experience in nonprofits and in managing design and agencies preferred

•       Experience managing integrated marketing and fundraising campaigns including print and digital components

•       Demonstrated facility with content management systems, email marketing platforms, Google Analytics and

AdWords, Adobe Creative Suite, and Microsoft Office

•       Knowledge of branding fundamentals and general design concepts with ability to make evaluative judgments

about creative content

•       Excellent written and verbal communications skills with background in content marketing fundamentals

•       Strong understanding of, and passion for, the Alzheimer’s Drug Discovery Foundation’s mission 

Benefits

Excellent benefits and 401k plan available.

Professional Level

Managerial

Minimum Education Required

4-year degree

How To Apply

hr@alzdiscovery.org

https://www.alzdiscovery.org/

Please send a cover letter and resume including salary requirements to hr@alzdiscovery.org and include “Director, Marketing & Communications” in the subject of the email.


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