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Marketing Manager

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Published 26 days ago

POSITION OVERVIEW

This is an opportunity to play a key role in driving the growth of a dynamic and meaningful organization. The Marketing Manager is responsible for using a range of digital and offline

marketing tools to create and execute marketing promotional activity for CEE products, services, programs and events with the goal of further engaging CEE’s target audiences and increasing CEE’s visibility.  

The Marketing Manager reports to the acting VP of Marketing and also works in cooperation with the Chief Operating Officer and other staff--in particular the Chief Program Officer, the VP of Development, and the CEO. 

Specific responsibilities for this position include:

Visibility and Growth

•       Develop and implement marketing and branding initiatives for programs and events,

including  o CEE’s Annual Educator Conference, Visionary Awards, Invest in Girls and the National

Economics and Personal Finance Challenges

o Create and execute marketing plan to support CEE’s new efforts to provide

family and direct to student offerings

•       Implement promotions for sales of educational materials

•       Run campaigns for special efforts - e.g. Financial Literacy Month, student contests

(calendars, advice to the president) to increase teacher, student and/or donor engagement

•       Identify opportunities to develop new/use existing video content and social media to

enhance donor messaging and increase teacher engagement

Increase User Base  

•       Expand teacher/school database – new types of teachers, geographic locations

•       Expand opt-in student database based on needs for specific programs

•       Create targeted campaigns to increase program registration (EEL, conference, webinars,

workshops)

Communications and Public Relations (PR)

•       Ensure that CEE’s messaging remains fresh and relevant in a changing market

•       Identify opportunities to publicize CEE’s mission and results via PR, media and events

•       Develop and implement the communications plan for teachers, CEE’s affiliate network,

students and families

•       Work with external vendors (e.g. for video, PR, design) as needed

Marketing Operations

•       Ensure that CEE’s website content is up-to-date 

•       Manage to key marketing performance metrics (e.g. number of and growth in program

participants, social media engagement) and provide regular progress reports and analysis



















REQUIRED SKILLS AND EXPERIENCE

•       4+ years’ professional marketing experience, including email, digital and social

media marketing

•       Results oriented, creative thinker who can identify and deliver on innovative marketing

opportunities in an evolving education marketplace

•       Experience in K-12 marketing a plus 

•       BA/BS degree 

•       Excellent communication skills (written and oral)

•       Ability to carry out activities both independently and to work as part of a team

•       Ability to work on multiple projects simultaneously

•       Solid organizational skills and attention to detail

•       Hands on experience with email marketing platform (e.g. Constant Contact, Mail Chimp)

•       Comfort with social media platforms (Facebook, LinkedIn, Twitter, Instagram)

•       Proficiency in Excel and all Microsoft Office plus Adobe Creative Suite

•       Basic skills in HTML and WordPress










POSITION OVERVIEW

This is an opportunity to play a key role in driving the growth of a dynamic and meaningful organization. The Marketing Manager is responsible for using a range of digital and offline

marketing tools to create and execute…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    June 25, 2021
  • Application Deadline
    June 21, 2021
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Salary

Competitive salary commensurate with experience and background

Benefits

The Council for Economic Education offers an excellent benefits package, including medical insurance, HSA and FSA, 401K with match, life/disability insurance, and generous vacation.

The Council for Economic Education offers an excellent benefits package, including medical insurance, HSA and FSA, 401K with match, life/disability insurance, and generous…

Level of Language Proficiency

English

English

Location

Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
New York, NY, USA

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