Job

Digital Marketing Manager

Posted by
Maryland Food Bank | Baltimore, MD
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Maryland Food Bank


New
|
Published 15 days ago

Start Date

June 24, 2019

Application Deadline

June 14, 2019

Salary

$52,000 - $55,000


SEND COVER LETTER AND 2-3 DIGITAL CAMPAIGN SAMPLES WITH RESUME. RESUMES WITHOUT COVER LETTERS AND DIGITAL CAMPAIGN SAMPLES WILL NOT BE CONSIDERED.


Position Overview

The Maryland Food Bank’s External Affairs team is seeking an enthusiastic and entrepreneurial person to bring our digital engagement program to the next level. The Digital Marketing Manager is a digital communications professional responsible for bringing a full spectrum of creative digital marketing capabilities to the Maryland Food Bank (MFB). The person will develop and execute online strategies that drive revenue and strengthen relationships with Maryland Food Bank supporters, build brand equity, and engage and inspire key audiences.

Major Responsibilities

Using tools like email, social media, lead generation, search marketing, and online advertising, the Digital Marketing Manager is responsible for:

  • · Developing innovative digital marketing strategies using paid and organic techniques to increase brand awareness, drive traffic to our website, acquire leads, and convert leads to donors
  • · Leading the content strategy for MFB’s social media channels, marketing automation tools, as well as digital advertising campaigns and oversee implementation
  • · Developing best practices for the MFB’s website, focusing on SEO and conversions
  • · Overseeing the marketing and business strategy, as well as high-level project management, of the MFB’s cloud-based SaaS product (Fenly)
  • · Identifying and developing an effective communication strategy for segments of the Maryland Food Bank’s target audience across digital channels
  • · Effectively integrating fundraising and marketing campaigns into the digital conversation
  • · Overseeing digital publishing planning, including the creation and maintenance of calendars
  • · Designing and implementing A/B tests to optimize conversions
  • · Analyzing datasets across platforms and providing recommendations to drive growth
  • · Producing regular reports to highlight digital response and to analyze and improve performance of online channels
  • · Identifying new technologies, social networks, tools, and digital strategies to improve the food bank’s marketing efforts

The Digital Marketing Manager is part of MFB’s External Affairs team and will work collaboratively with the creative team, communications, philanthropy, donor services, and external vendors.

Knowledge, Skills, and Abilities

To be successful in this position a candidate will need the following:

  • Commitment to the mission and values of the Maryland Food Bank
  • At least four years of experience in digital marketing or related fields. Practical knowledge of current and evolving trends in the digital and social marketing space
  • Knowledge of direct marketing techniques, online technology, and current events
  • Knowledge of CRMs, marketing automation tools, content management systems (WordPress), analytics platforms (Google Analytics), web-based publishing tools, and content scheduling tools
  • An understanding of conversion rate optimization and how to apply it across digital channels Experience developing an SEO strategy to increase website traffic
  • Excellent oral and written communication are mandatory. Digital campaign samples are required
  • Ability to design, implement and direct multiple projects simultaneously. Ability to navigate between short term and more complex, longer-term assignments
  • Familiarity with how to grow an early-stage startup business preferred
  • BA/BS degree in Marketing, Communications, or Journalism
  • A collaborative, customer-service approach is essential
  • Demonstrated ability to establish and maintain good working relationships with colleagues, other MFB staff, and the public


SEND COVER LETTER AND 2-3 DIGITAL CAMPAIGN SAMPLES WITH RESUME. RESUMES WITHOUT COVER LETTERS AND DIGITAL CAMPAIGN SAMPLES WILL NOT BE CONSIDERED.


SEND COVER LETTER AND 2-3 DIGITAL CAMPAIGN SAMPLES WITH RESUME. RESUMES WITHOUT COVER LETTERS AND DIGITAL CAMPAIGN SAMPLES WILL NOT BE CONSIDERED.


Position Overview

The Maryland Food Bank’s External Affairs team is seeking an…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

Benefits

Outstanding benefits package, including generous company contributions to 403(b) and great PTO policy.

Outstanding benefits package, including generous company contributions to 403(b) and great PTO policy.

Location

2200 Halethorpe Farms Road, Baltimore, MD 21227
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