Media Relations Director – The Appeal

Job Type

Full Time





Application Deadline



United States


At The Appeal, we produce original journalism about criminal justice that engages the public and holds officials to account. We focus on the most significant drivers of mass incarceration, which occur at the state and local level. Nearly one in four Americans has a criminal record, and state-level facilities hold 87 percent of America’s incarcerated people. We draw on deep expertise to expose the human impact of our most routine criminal justice practices. We are seeking an energetic media relations director to join our team. You’ll work directly with The Appeal’s leaders to promote The Appeal, its reporting and its reporters, editors and podcast hosts. The ideal candidate has a passion for social justice and a deep understanding of communications amid the changing media landscape. This position is fully remote.

The Appeal is the journalism arm of The Justice Collaborative, a policy and media organization that works in partnership with organizing groups, elected officials, and reporters to provide local communities with the information they need to understand the policies, practices, and people responsible for mass criminalization and incarceration. The Justice Collaborative is a fiscally sponsored project of The Advocacy Fund.

What you'll do:

  • Develop PR strategies and timelines, write press releases, pitches and other PR materials about The Appeal’s reporting, writers, podcasts and editorial initiatives
  • Work closely with The Appeal’s editorial team and social media editor to promote our journalism on-air, online and via social
  • Cultivate and maintain relationships with national, regional and local journalists and bookers/producers who cover topics relevant to The Appeal and its experts
  • Develop strategies in partnership with The Appeal’s leadership to grow newsletter subscribership among journalists, producers, opinion leaders and other influencers
  • Monitor criminal justice news nationally and in local markets across the country
  • Build and maintain press lists
  • Identify opportunities to pitch The Appeal’s experts to weigh in on relevant breaking news or trends 
  • Identify award submission opportunities and manage the awards submission process, working closely with The Appeal’s leaders
  • Assist with internal communications

What you'll need:

  • Bachelor’s degree required – preferably in communications or public relations
  • At least 3-5 years experience in media relations and communications, preferably some in public policy, political or social justice communications
  • Ability to work independently and as a team member in a fast-paced remote work environment
  • Experience working with communications consultants and managing junior staff and interns
  • Established relationships with reporters, bookers and producers
  • Strong written and verbal communications skills
  • A “nose for news” and ability to understand what will break through in any given news cycle
  • A love for Slack channels, Google documents and Asana project management
  • Demonstrated initiative, solid judgment and creativity
  • Excellent ability to manage multiple deadlines and projects simultaneously 


The Appeal offers a competitive benefits package.

Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

Please send a cover letter, resume, and contact information for three professional references to with “Media Relations Director” in the subject line. Applications will be considered on a rolling basis. Preference will be given to applications submitted before September 7, 2018, but the position will remain open until filled.