For almost 50 years, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 31 cities in the US, Canada, Mexico, Guatemala, Honduras and Nicaragua.
Reporting to the AVP, Peer-to-Peer (P2P), the Director of Peer-to-Peer Fundraising’s primary responsibilities are generating, planning, executing, and evaluating tactics and strategies for recruiting new participants and achieving the fundraising goals of Covenant House International (CHI) P2P Programs, with a focus on Sleep Out (SO) and Do It Yourself (DIY) fundraising programs.
The Director will also assume a leadership role in recruiting for Sleep Out events in NYC. These responsibilities will include providing strategic support and vision for our Associate Board for young professionals, as well as industry Sleep Out committees and global corporate partners.
Duties and responsibilities include, but are not limited to:
- Play a central role on the P2P team, collaborating with the AVP of P2P Fundraising, the VP of P2P Fundraising, AVP of P2P Site Relations, vendor partners, and others to achieve the revenue goals of our Sleep Out and DIY fundraising programs
- Analyze historical and current data to generate strategies, provide recommendations for change or continuation, and track progress toward goals
- Design and create recruitment and fundraising communication, including but not limited to e-comm, social media assets, participant materials, marketing materials, and website content
- Work directly with participants to coach and support all recruitment and fundraising efforts and lead the internal contributions of colleagues to do the same (e.g. managing telefundraising team to make coaching calls)
- Utilize P2P best practices and emerging trends to maximize all P2P programs’ recruitment and fundraising results
- Stay current with peer and competitor activities and innovations and share with colleagues
- Serve as the face of Covenant House for SO and DIY programs at recruitment events and meetings
- Collaborate with corporate partnerships team to solicit, advance, and improve sponsorship opportunities, as well as cultivate and manage corporate relationships as needed
- Coordinate with the marketing and communications teams to identify and seize opportunities for earned media and strategize around paid media
- Support the strategies for recruitment of new young professionals for our Associate Board and new industry committee or national and global team leaders, in collaboration with other members of the P2P team
- Participate in committee meetings and serve as a relationship manager for industry Sleep Outs as needed
- May be presented with management opportunities within the first year
- All other duties as assigned
Knowledge, Skills & Abilities
- Uniquely people-oriented with a natural and innate desire to connect, chat, and build relationships
- Effective public speaker and outstanding communication skills in groups of all sizes as well as one-on-one, with an eye towards building relationships; an ability to include data in a persuasive manner is a plus
- Ability to excite anyone about our mission and provide them with a unique, significant experience as a supporter
- Agile and creative connector, who is able to identify or create P2P fundraising opportunities where they may not be immediately apparent
- Effective fundraising coach with the ability to adapt strategies based on individuals’ capacity and experience, as well as the instinct to identify and share techniques that would work on a larger scale
- A team-orientation and strong work ethic, essential for a demanding environment that continually strives for excellence, efficiency, and innovation
- Ability to organize complex programs using the project-management tool provided, manage deadlines, and ensure strong lines of communication between internal teams and vendor partners
- Capable fundraiser with a willingness to engage in a minimum of one P2P fundraiser each year
- Available to work a flexible schedule, including weekends, evenings, and night hours (as needed for events)
- Excellent writer, with the ability to adapt style based on different audiences
- Experience in planning, leading, and managing projects, including coordinating with peers to achieve desired outcomes, and tracking and reporting on progress to senior managers
In the performance of their respective tasks and duties, all employees of the development team are expected to fulfill the following:
- Gain an understanding of youth homelessness and be an advocate for Covenant House and our mission
- Show a profound and demonstrated commitment to human service and social change
- Perform quality work within deadlines with or without direct supervision
- Interact professionally with other employees, constituents, and vendors
- Work effectively as a team contributor on all assignments
- You may be required to travel for this position to develop partnerships, execute recruitment strategies or events, and/or cultivate relationships, up to 10%
- This position is based in New York City, but will be remote for the foreseeable future
Minimum Education & Experience
- At least four (4) years of experience with P2P fundraising, strategy, recruitment, marketing, and/or participant communication a must; other fundraising, recruitment, marketing, communication, or public speaking experience is required
- A firm grasp of DonorDrive or comparable P2P fundraising software a must; other CMS exposure is required
- Demonstrated success growing and retaining boards or committees required
- Knowledge of email communication systems a must
- Graphic design or other relevant experience a plus
- Proven success as a P2P fundraiser a strong plus
- Possessing a valid U.S. driver’s license a plus
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment and encourages all qualified applicants to apply. If you are fun, dynamic and hardworking come join our awesome international team in an organization with a heart!
Our offices are located in Manhattan, however, this position will be remote for the foreseeable future.