Manager of Digital Experience

Posted by
Published 26 days ago

The GenderCool Project is a youth-led, youth-inspired movement with a simple mission: help replace misinformed opinions with positive, powerful experiences actually meeting transgender and non-binary youth who are thriving. GenderCool’s digital footprint is a critical driver in the meteoric success the organization has experienced since launching in 2018. Check out this 2-minute video to see what is so unique about us!

GenderCool’s Manager of Digital Experience is responsible for guiding digital strategy in collaboration with the Executive Director and Director of Operations & Programs and then executing that strategy across all platforms. The Director of Digital should have an authentic desire to be part of a rapidly-growing social movement, fueled by the young people ages 12 to 17 we call our Champions. 

  • Key Responsibilities:
  • Develop an on-brand content program for GenderCool, encompassing Facebook, Twitter, Instagram, Linkedin and our Mailchimp monthly newsletter
  • Includes Champion outreach 2-3 times per quarter, managing content submissions and providing feedback
  • Draft, manage and publish all content
  • Employ graphic design, project management and video creation tools to create and design static and video content (e.g. Canva, Tribute)
  • Support paid social media efforts (working with GenderCool’s paid media consultants) when necessary
  • Create low touch digital content plans surrounding GenderCool events and external opportunities
  • Develop social media messages to post before, during and after event
  • Support event partner with social media messaging as needed
  • Establish shot lists, and be prepared to manage/direct professional photo/video staff 
  • Produce scrappy, short-format videos per quarter, using content collected professionally at events and requested from active Champions
  • Manage all owned social media communities (i.e., monitor comments, engage with partners and relevant allies, share and amplify relevant pieces of content)
  • Manage LinkedIn presence and thought leadership brand
  • Draft a consistent flow of content for brand’s page
  • Develop content calendar for thought leadership topics and work with GenderCool founders/staff to byline articles
  • Monitor for relevant articles and conversations to share with commentary  
  • Attend events/be accessible for travel 1-3 times per quarter
  • Manage email program
  • Create and distribute a monthly e-newsletter 
  • Drive action through email campaigns, including donation asks
  • Important Qualities:
  • Attention to detail
  • High emotional intelligence; must be able to connect respectfully and work with the young people ages 12 to 17 leading this organization and their parents and staff
  • Collaborative, kind spirit
  • Scrappy, understands that the full GenderCool team is deeply dedicated to the mission 
  • Strong organizational skills and ability to consistently meet deadlines
  • Strong writing skills, specifically writing for social and writing video scripts
  • Experience strategically managing a brand on social (min of 2-3 years)
  • Video editing skills
  • Creative energy 
  • Adaptable - able to work/operate on the fly
  • Photography and videography skills/equipment
  • Graphic design 
  • Analytics skills 
  • Digital ad campaign skills 
  • Experience with client communications 
  • Writing for web  
  • Email management/design
  • Estimated Time Requirement:
  • 25 to 30 hours a week (an estimated average)
  • Consideration Process:
  • Strong experience with: copywriting, email programs (like Mailchimp), Facebook analytics, Facebook ads, Instagram analytics, Google Analytics, video editing) 
  • Role Parameters:
  • Contract to Hire: Independent contractor through end of 2021 with goal to evolve to full time employee in 2022
  • Monthly compensation: $4,200.00 USD 
  • Ideal start date: October 1, 2021


GenderCool maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.

Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

The GenderCool Project is a youth-led, youth-inspired movement with a simple mission: help replace misinformed opinions with positive, powerful experiences actually meeting transgender and non-binary youth who are thriving…

Details at a Glance

  • Time Commitment
    Part Time Schedule
  • Job Type
  • Start Date
    October 1, 2021
  • Application Deadline
    September 13, 2021
  • Professional Level


$4,200.00 Per Month


Paid time off

Paid time off

Level of Language Proficiency

English Speaking

English Speaking


Work may be performed anywhere in United States
Associated Location
Chicago, IL, USA

Apply to This Job

All fields are required
Resume must be uploaded in PDF format
Drag file here or browse
No file chosen
By using the Idealist Application system, you consent to sharing your resume and other personal data with potential employers in accordance with Idealist’s Privacy Policy and Terms of Service.

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.