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Marketing Associate

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Ballet Hispanico | New York, NY
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Ballet Hispánico, America's leading Latino dance organization, has been bringing people together to celebrate the joy and diversity of Latino cultures for 50 years.

Over the past five decades, Ballet Hispánico’s mission-driven ethos has been a catalyst of change for communities throughout our nation. By bringing the richness of the Latinx culture to the forefront of performance, education and social advocacy, Ballet Hispánico is a cultural ambassador.

50 years ago, the organization’s founder, National Medal of Arts recipient Tina Ramirez, sought to give voice to the Hispanic experience and break through the stereotypes of her time. Today, acclaimed choreographer, former company member, Artistic Director & CEO, Eduardo Vilaro leads Ballet Hispánico and its mission of providing social equity, cultural identity, and quality arts education for all.

As the organization begins its 50th anniversary celebratory programming and exciting new initiatives, the Marketing Coordinator will play a key role in branding Ballet Hispánico’s world renowned Dance Company, exciting nationwide education programs, cultural community engagement events, and Development initiatives. Reporting to the Senior Director of Marketing & Communications, the Marketing Associate is a key member of the team and works closely with senior leadership and artistic staff to create compelling collateral for the Company, School of Dance, Development and Community Arts Partnerships departments.

The ideal candidate is creative, innovative, organized, detail-oriented, team player with social media marketing experience, Adobe Creative Suite design skills a plus, and a minimum of 2 years of experience in marketing.

Responsibilities

  • Provide marketing content to booking agents, presenters and venues for Programs. Manage the distribution of approved multimedia content while managing competing deadlines domestically and internationally
  • Collaborate and develop content for the digital marketing efforts for all areas of the organization, including content strategy for social media, e-mail marketing, and website inclusive of analytics
  • Collaborate with all departments to develop and refine branding materials that drive engagement and results
  • Support the execution of the Company’s New York performances Multimedia Advertising Plan, Promotions and Merchandise Sales
  • Manage merchandise sales for the Company & School of Dance, creative approval process, order requests and on-site sales during our NY Season
  • Maintain repository of photos, videos, presenters portal, and media library
  • Work collaboratively across the organization to ensure adherence to branding guidelines

Essential Skills & Qualities

  • Bachelor’s degree required (preferably in a marketing field, such as Content Marketing, Digital or Advertising) and at least 2 years of experience in Marketing, preferably at a nonprofit organization
  • Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) & Microsoft Office Suite
  • Experience creating engaging materials and content on a variety of platforms: print, social media, email marketing, newsletters, video, etc.
  • Social media savvy, google analytics, Hootsuite, Facebook business and Instagram content
  • Genuine interest in and commitment to Ballet Hispanico’s mission
  • Strong interpersonal skills a must
  • Proactive with the ability to work on multiple projects efficiently 
  • Bilingual in Spanish a plus
  • Flexible and adaptable
  • Energetic and eager to tackle new projects and ideas
  • Team-oriented, positive attitude, sense of humor
  • Self-motivation and keen eye for detail
  • Ability to work efficiently on multiple projects and meet tight deadlines
  • Familiarity with online marketing strategies and marketing channels is a plus
  • MINDBODY and Sales Force proficiency a plus but not required

Ballet Hispánico is an Equal Opportunity Employer. 

Ballet Hispánico, America's leading Latino dance organization, has been bringing people together to celebrate the joy and diversity of Latino cultures for 50 years.

Over the past five decades, Ballet Hispánico’s mission-driven ethos has…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

Benefits

This is a nonexempt position that will report to the Senior Director of Marketing & Communications. Ballet Hispánico offers a competitive salary and benefits package with generous paid time off and perks to support a healthy work-life balance.

This is a nonexempt position that will report to the Senior Director of Marketing & Communications. Ballet Hispánico offers a competitive salary and benefits package with…

Level of Language Proficiency

Bilingual (English and Spanish fluency) a plus

Bilingual (English and Spanish fluency) a plus

How to Apply

If you wish to be considered, please send a cover letter, resume, and writing samples to Iliana Carlo at ICarlo@ballethispanico.org

If you wish to be considered, please send a cover letter, resume, and writing samples to Iliana Carlo at ICarlo@ballethispanico.org

Location

167 West 89th Street, New York, NY 10024

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