1501 Cherry Street
Summary of Principal Responsibilities
The Digital Fundraising Manager’s primary responsibility is to manage digital fundraising strategies that retain AFSC’s current donors and reach new potential donors. This position is the primary project manager and implementer for digital initiatives including e-appeals, online advertising, and online peer to peer campaigns. The manager will coordinate with colleagues to implement digital fundraising campaigns that tie into AFSC’s longer-term strategies, rapid responses, and social media presence. The Digital Fundraising Manager will train and support program staff in developing and implementing local fundraising efforts.
Essential Functions/Responsibilities: The key responsibilities of the Digital Fundraising Manager include the following:
- Project manage and implement online campaigns for annual fundraising, donor cultivation, and new donor acquisition, including online ads, email campaigns, donation forms, and donor stewardship and cultivation content. Manage the creative process for online campaigns including the content collection process, fact-checking, and routing art and copy through approval.Ensure deadlines are met and quality control standards are implemented consistently.
- Coordinate online annual giving campaigns and content with AFSC’s overall digital strategies. Coordinate with others in Communications to incorporate fundraising tactics into AFSC’s rapid response to breaking news events.
- Develop strategies, training, and support for local fundraising efforts to build internal partnerships, increase donor engagement, and enhance revenue.
- Serve on the cross-unit Constituent Relationship Management (CRM) coordination team and work on related projects that involve the data hygiene, security, and procedures that govern AFSC’s use of CRMs.
- Manage work of digital donor marketing vendors.
- Monitor online fundraising and email results for each campaign and for overall progress toward annual goals.
- Participate in peer groups and utilize external resources related to annual giving and donor services to understand best practices and stay current with innovative techniques.
- Consult frequently with fundraising colleagues, participate in meetings and conference calls, and attend periodic national gatherings of all AFSC fundraisers.
- Support the Communications Department with duties as assigned.
Education: Bachelor’s degree or equivalent experience required.
- Three years’ experience working with digital marketing in a nonprofit environment.
- Three years’ experience as a project manager.
Other Required Skills and Abilities:
- Proven experience in using CRM systems (EveryAction and Salesforce NPSP preferred), HTML, content management systems (Drupal preferred), email systems, Adobe Photoshop, social media platforms, and mobile platforms.
- Have experience with donor marketing in the nonprofit sector. Experience in an activist or advocacy nonprofit is preferred.
- Have excellent writing, design, proofing, and editing skills, including ability to provide effective feedback to graphic designers on user interface, layout, and design.
- Be able to excel in a highly collaborative, team-based environment with both internal and external partners. Ability to gain cooperation from and to motivate individuals in order to accomplish project goals.
- Patience and maturity in dealing with donors, staff & their requests. Have excellent listening skills with proven experience building and sustaining quality relationships. An ability to engage with a variety of constituencies with varying interests and perspectives is important.
- Be an energetic, self-starting strategic thinker with strong organizational skills.
- Flexibility and ability to perform diverse tasks in a timely way.
- Commitment to Quaker values and testimonies. Understanding of and compatibility with the principles and philosophy of the American Friends Service Committee including non-violence and the belief in the intrinsic worth of every individual.
- Understanding of and commitment to the principles, concerns, and considerations, of AFSC in regard to issues of race, class, nationality, religion, age, gender and sexual orientation, and disabilities. Demonstrated ability to work and communicate with diverse staff.
Compensation: Salary range starts at $58,197 – Exempt – Comprehensive medical and hospitalization plan; term life, accident and salary continuation insurances, defined benefit pension plan, plus fringe benefits; participation in unemployment and worker’s compensation and social security.
The American Friends Service Committee is an Affirmative Action/Equal Opportunity Employer. Qualified persons are encouraged to apply regardless of their religious affiliation, race, age, sex, gender identity, sexual orientation or disability.
AFSC’s Central Office and some of its offices in the U.S. are unionized workplaces. This is a represented position.
The American Friends Service Committee is a smoke-free workplace.
Minimum Education Required