Director of Marketing, Content (Boston, MA)

Job Type

Full Time


Details: $90000 - $110000 per year



Start Date


Application Deadline



Boston, MA
United States


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Title: Director of Marketing, Content (Boston, MA)
Office: National
Location: Boston, MA
Career Stage: Director
FLSA Status: Exempt
Job Type: Regular Full-Time


The Director of Marketing, Content (Boston, MA) reports to Chief Marketing Officer (CMO) and is responsible for leading and managing the Content team within Year Up's national Marketing and Communications team. The Content team is responsible for brand management, new content creation, content maintenance, and content distribution across all Marketing channels with direct ownership over our digital channels - primarily website, email, social media, and text message.

The Director of Marketing, Content (Boston, MA) is responsible for leading content strategy for the Marketing team, managing team priorities, ensuring high-quality work, enabling the team to work efficiently and effectively, and acting as a thought partner and Marketing leader, alongside Year Up's CMO and Director of Marketing, Operations.

To be successful in this role, you will bring creative and strategic thinking, a keen eye for creative work across all forms of media, and strong team and people management experience. You understand the right questions to ask to evaluate requests for support, and can manage reprioritization and distribution of work across the team. You have high standards for creative work. Whether it's writing, editing, branding, graphic design, or video production, you know how to push for quality work and enable others to reach your high expectations. You thrive off of the ever-changing world of marketing and are familiar with marketing across channels and mediums. You're a self-starter and a problem solver who enjoys finding creative solutions, working in a fast-paced environment, and working across stakeholders to achieve our marketing and organizational goals.

Strong candidates will also bring a passion for social justice and be prepared to keep Year Up's mission as the central driver of their work.

As part of their work, the JOB. TITLE will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in Year Up's mission.

We understand that people gain skills through a variety of professional, personal, educational, and volunteer experiences. We encourage candidates to review the key responsibilities and qualifications below. If you believe you have the transferable skills necessary to fulfill the responsibilities of this role, we encourage you to apply.


Marketing Team Leadership

  • Partner with CMO and leadership team to define overall national Marketing strategy and set annual priorities and budget
  • Translate Marketing strategy into content team goals, projects, and timelines
  • Collaborate with Marketing's Planning & Delivery team to ensure alignment between content team projects, assets, and support needs from other Year Up departments, including Program, Development, and Corporate Engagement
  • Support and develop Content team members in meeting their goals and developing as professionals
  • Actively build a positive, mission-driven culture on the Marketing team
  • Collaborate across Marketing department teams to deliver strong service, use content across channels, and fully leverage team expertise to deliver effective campaigns

Content Team Oversight

  • Ensure a supply of fresh, high-quality, in-brand content that can be leveraged in cultivating students, corporate partners, donors, and volunteers
  • Create processes, templates, and team structures to drive efficient production, maintenance, and distribution of high-quality content
  • Establish standards for high quality content production across mediums, review and approve as needed
  • Set content strategy to ensure a quality brand experience across channels and creation of content that enables ~20% annual organizational growth
  • Oversee management of primary digital owned channels including social media, website, email, and SMS
  • Identify opportunities to engage our primary stakeholders in new, creative, compelling ways that will drive them to action and create brand champions
  • Ensure ability to support national and local content needs in a balanced manner with respect to team capacity and impact of work
  • Manage a team of six, enabling all team members to leverage their strengths, successfully execute on their priorities, develop in their careers, and contribute to the success of the team and the organization

Site Team/ Learning Community Member

  • Serve as a mentor, tutor, coach, or learning community member, availability permitting
  • Join and sometimes facilitate weekly group sessions with students
  • Participate in staff meetings and trainings


  • 6-10 years' experience in the workforce, preferably working in marketing and content development
  • 2-3 years' experience managing people and teams
  • Strong expertise in campaign and content development, including writing, editing, photo, video, web, and print
  • Passion for storytelling and messaging across audiences and in line with the brand
  • Good eye for design and branding
  • Excellent attention to detail, particularly in reviewing creative work
  • Familiarity with digital content distribution channels, including website, emails, SMS, and social media
  • Demonstrated ability to drive integrated marketing projects and achieve flawless execution
  • Strong problem solving, critical thinking, and communication skills
  • Keen ability to evaluate and set creative processes to drive effective collaboration and high quality work
  • Demonstrated ability to manage projects involving multiple departments and stakeholders
  • Ability to manage competing priorities, reprioritize work, and communicate effectively when priorities shift
  • Familiarity with marketing technology and marketing automation systems a plus
  • A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to the mission of Year Up
  • Understanding of the Opportunity Divide and its drivers
  • Commitment to diversity, equity, and inclusion


  • Salary: Competitive and commensurate with education and experience
  • Benefits: Competitive package including 100% healthcare coverage, dental, and 401(k) match
  • Vacation: Three weeks paid vacation in first year of employment; four weeks after initial year
  • Professional development: Funds available to support staff in achieving career objectives


Year Up is an award-winning national 501(c)3 organization with a mission to close the Opportunity Divide by providing young adults ages 18-24 with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education. Through a one-year intensive program, Year Up utilizes a high support, high expectations model that combines hands-on technical and professional skills, educational stipends, college-level coursework, and corporate internships at more than 250 top companies. Its holistic approach focuses on students' professional and personal development to place talented and motivated young adults on a viable path to economic self-sufficiency.

Year Up has served more than 19,500 young adults since its founding in 2000, and will serve more than 4,000 young adults in 2018 nationwide. Year Up currently serves 21 U.S. cities across 16 markets, including Arizona, Baltimore, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City, Providence, Puget Sound, San Francisco Bay Area, South Florida, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times for eight consecutive years, Year Up is a rewarding place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students, and live by a set of core values that reflect an unshakable belief in the talent and full potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

Year Up participates in E-Verify.

Please visit to learn more about working at Year Up, and to see a list of current opportunities.


Year Up actively engages individuals from all backgrounds. We are committed to embracing diversity within our organization because we firmly believe that diverse employee teams help us to achieve our best organizational outcomes and provide the most effective support to our young adults as we work to close the Opportunity Divide. We are deeply dedicated to creating and maintaining an inclusive and supportive work environment. Learn more about our commitment to diversity:

As an equal opportunity employer, Year Up is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.


Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.

Professional Level

None specified

Minimum Education Required

No requirement

How To Apply