Director, On-Air Fundraising

Job Type

Full Time

Published

09/25/2018

Address

5400 North St. Louis Avenue
Chicago
IL
60625
United States

Description

WTTW (Chicago PBS) is seeking a Director, On-Air Fundraising to coordinate the planning, production and execution of on-air fundraising campaigns, including pledge fundraising spots and any pledge-related programming; the retail and inventory initiative; member and corporate special events and other marketing projects as determined.

                                              

KEY DUTIES & RESPONSIBILITIES:

· Plans, produces and executes WTTW’s On-Air Pledge drives with goals of driving broadcast income and increasing response rate and overall member base.

· Determines overall objectives and strategies for Pledge, including but not limited to the following:

*Involvement in programming decisions, scheduling of drive times and related activities (includes pre-tapes, premium shoots and roll-in/spot productions).

*Development of marketing strategies, financial goals and premium strategies.

*Scheduling staff and arranging special guest appearances.

· Determines Pledge budgets and participates in management of budget plan.

· Development of original programs and promotions, expanding reach to a more diverse audience and generating fundraising revenue.

· Coordinates the development of overall promotional plans including special on-air spots and Internet promotions. 

· Schedules/trains pledge talent, producers, directors, other crew members and production volunteers.

· Plans and executes Member and Corporate events related to on-air pledge programming that increase member base and cultivate current constituency while simultaneously enhancing program experience.

· Oversees the research of promotional items for giveaways, contests and high-end premiums including managing WWCI’s relationship with all outside promotional incentive partners. Works with Marketing Assistant to determine premium needs for on-air fundraising activities.

· Provides back-end analysis of all aspects of each Pledge effort and leverages those findings in future efforts.

· Produces on-air fundraising breaks for national use and distribution.

· Manages relationship with Fulfillment House.

· Works closely with membership team to develop coordinated messages during televised fund drives.

 

REQUIRED SKILLS:

· Excellent computer skills

· Working knowledge of line-production and state of the art production

· Organized, detail oriented and analytically minded

· Excellent communication skills

· Staff management skills

· Time Management with the ability to handle multiple tasks


EXPERIENCE: Candidate must have 4+ years of marketing or television production experience. Pledge production/marketing experience preferred.


EDUCATION: Bachelor’s degree

Professional Level

Managerial

Minimum Education Required

4-year degree

How To Apply

https://interactive.wttw.com/about/employment

Please apply directly on our website.


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