Search

Job

Digital Marketing Manager - Social Media & Content Marketing

Posted by
CURE Epilepsy
|
Chicago, IL
New
|
Published 13 days ago

CURE Epilepsy is seeking a highly engaged and dedicated digital marketing manager who is looking for an exciting opportunity where s/he can make a difference in the lives of others. 

Position Summary:

The Social Media & Content role is responsible for creating, managing, and executing content to increase brand awareness, grow social engagement, and cultivate and nurture relationships with existing audiences across multiple channels, campaigns, and programs. This position is integral in executing and building our social media strategy and fine tuning our voice across social, web, email, collateral, and direct mail, as well as overall implementation to strengthen CURE Epilepsy’s brand within both internal and external constituencies. Primary goals include: further developing our web, social, and email presence to broaden our reach, solidify our existing relationships, and mobilize our audiences to take both online and offline action in helping achieve our mission.

Key Responsibilities:

• Manage all social media channels – create and manage communications calendar, create content specific to each channel that is compelling and increases both our overall audience size and engagement, determine frequency of messaging, and select visuals suitable to each channel and target audience. Build and/or refine audience strategies. Collaborate across organization to ensure all required content is addressed. Monitor engagement and respond promptly to all comments.

• Plan and execute end-to-end steps of all email campaigns, work with Marcom Senior Director and internal clients from Development and/or Research, manage and maintain email lists/segmentation, and campaign monitoring and analysis. Identify and implement A/B testing opportunities to further optimize open and click through rates.

• Provide day-to-day oversight of CURE Epilepsy website. Revisit existing content when needed based on SEO in conjunction with Digital Marketing – Lead Generation staff. Additionally, work in coordination with the Marcom Senior Director and staff on web content management, including regular informational updates, event calendar listings, news articles, research updates, etc. 

• Monitor and analyze results of email campaigns and social media. Work closely with Digital Marketing – Lead Generation staff to evaluate and assess web activities. Present findings and make recommendations to improve approach and implement necessary improvements. Share results within and across internal teams.

• Identify opportunities to cultivate and nurture new and existing online communities to increase awareness of CURE and our mission across untapped, relevant audiences. Continue enhancing our brand across existing social platforms. 

• Assist in development of additional marketing materials including collateral, invitations, etc. as needed. Create materials or oversee designer as project requires. 

• Stay up to date on new digital media technologies, their capabilities, best practices, and how other organizations are using them, in effort to become early adopters of these technologies.

• Project Management.

• Additional job responsibilities, as necessary.

Skills Sought

Marketing Campaign Execution, Social Media & Content Management

• Excellent understanding and hands-on use of Marketing Automation and Email Platforms (e.g., MailChimp, HubSpot, Pardot, etc.).

• Expert knowledge of Social Media (especially Facebook, Twitter, Instagram, LinkedIn, and YouTube) and Social Media scheduling tools (Sprout Social or Hootsuite).

• Ability to conduct A/B Testing. 

• Working knowledge of Adobe Creative Suite or other graphic design package is a plus.

• Strong writing skills.

Website Management and Enhancement

• Hands-on experience with CMS Systems (WordPress preferred). 

• Experience with web analytics (e.g. Google Analytics, Google Tag Manager, Mixpanel, etc.).

• A working knowledge of SEO and key word optimization.

• Experience working with designers and developers.

Data-Driven Approach to Decision Making

• Understanding of standard digital marketing KPIs.

• Experience reporting and analyzing data and presenting results and recommendations.

• Highly proficient in Excel.


Additional Qualifications:

• Bachelor’s Degree in Communications, Marketing, Public Relations, or another related field.

• Innovative thinker with a minimum of 5 years of social media creation and community management experience.

• Experience with content creation across email, web, as well as social channels.

• Excellent project management skills; comfortable working on multiple projects at a time.

• Highly detailed oriented and precise.

• Exceptional written, verbal, copywriting, and communications skills. 

• Can do attitude.

• Self-starter who is comfortable with fast-paced working environment, highly resourceful, and works gracefully under pressure with tight deadlines and multiple internal clients. 

CURE Epilepsy is seeking a highly engaged and dedicated digital marketing manager who is looking for an exciting opportunity where s/he can make a difference in the lives of others. 

Position Summary:

The Social Media & Content role is…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    August 23, 2021
  • Application Deadline
    August 7, 2021
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Salary

Salary commensurate with experience

Benefits

Health and Dental, Life Insurance, Retirement Savings, vacation and sick time, holidays, office and work from home flexibility, and transit pass assistance.

Health and Dental, Life Insurance, Retirement Savings, vacation and sick time, holidays, office and work from home flexibility, and transit pass assistance.

Location

On-site
420 N Wabash Ave, Chicago, IL 60611, USA
Ste 650

How to Apply

For consideration, please submit resume with a cover letter stating professional experience and salary requirements to resumes@cureepilepsy.org.

For consideration, please submit resume with a cover letter stating professional experience and salary requirements to resumes@cureepilepsy.org.

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.