Senior Manager, Social Media

Posted by
Understood | New York, NY


Published 12 days ago

Start Date

July 15, 2019

Application Deadline

July 1, 2019

Position Overview is expanding its reach, team, and programming. To support our growth, we are searching for several new roles that will work together to drive marketing efforts and support our mission. We’re searching for a highly motivated senior manager who is not afraid to bring fresh ideas to the table.

The role of the Senior Manager, Social Media will provide direct support to the Director of Social and Growth to execute cross-channel media campaign planning and activation across multiple campaign and program initiatives. This role manages the functions involved in organic social specifically and manages campaign planning, execution/trafficking, creative best practices, and partnering with internal teams, vendors, and social platforms.

Key Responsibilities

  • Plan, launch, and analyze organic social campaigns including Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn across multiple programs
  • Help set objectives and KPIs, working closely with internal data science team to measure the success and impact of social efforts across channels and continuously improve performance through analysis and insights
  • Handle daily campaign management, including monitoring tracking optimizations and escalating issues
  • Review and quality-check all social media content before trafficking or posting organically on owned channels
  • Bring expertise on emerging platforms, monitor and implement social media trends
  • Serve as cross-functional partner to internal teams so that our social strategy is in alignment with other team goals/KPIs
  • Help implement influencer marketing strategy with internal marketing and PR teams
  • Work closely with creative and production team to create and optimize content for social
  • Contribute to constantly developing and sophisticating our approach to social
  • Conduct competitive research and compile industry information when appropriate and needed, all while maintaining data/reports for future use
  • Demonstrate a collaborative, hard-working, team spirit


  • 4–6 years of paid media buying experience, ideally at a media agency or publisher
  • BS/BA degree in Communications, or equivalent

Knowledge, Skills, and Abilities

  • Keen understanding of Instagram, Facebook, Twitter, Snap, Pinterest, YouTube
  • An understanding of engaging storytelling on each social channel
  • Experience working with social insights tools: Google Analytics, Facebook Insights, Instagram Insights, Twitter Insights, SproutSocial, Snaplytics, Iconosquare, BuzzSumo, or similar tools
  • Detail-oriented, team player with creative problem solving and excellent communication skills
  • Flexibility + time management: ability to multitask, prioritize workload, and take responsibility for deadlines
  • Self-starter
  • Startup experience is a plus

Commitment to Diversity, Equity, and Inclusion

Understood for All encourages individuals of all learning styles, ethnic, racial, and socioeconomic backgrounds including those whose life experiences may include the challenge of access due to a disability to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.

Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state or local law or that of persons with whom that individual associates, or any other legally protected characteristics.

For additional information on learning and attention issues, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive functioning issues, nonverbal learning disabilities, processing issues, and more, please visit

Position Overview is expanding its reach, team, and programming. To support our growth, we are searching for several new roles that will work together to drive marketing efforts and support our mission. We’re searching for a…

Details at a glance

  • On-site Location
  • Full Time Schedule


32 Laight Street, Ground Floor, New York, NY 10013