Director of Sales and Marketing


Job Type

Full Time

Published:

04/03/2018

Address

Berkeley
California
United States

Description

Job Summary

GSE students are dynamic leaders in their schools, working to improve their communities through projects ranging from zero waste to sustainable food systems. Student entry into our local programs is largely driven by our exchange programs, and student recruitment for exchange programs leverages local teachers, students, and on the ground coordinators. The Director of Sales and Marketing is responsible for improving recruitment strategy, marketing materials, and execution. This role will involve leveraging GSE allies from students to staff through successful training, framing, motivation, and incentives. This is a unique opportunity to use technical marketing skills to support impact-driven work.

 

Recruitment is the engine that funds the majority of our work. This is a high pressure role that requires someone who is mission driven, understands youth, and has the technical skills to improve our processes. We are a growth-oriented non-profit, and this role offers opportunities for professional development and advancement as we increase the scale of our operations..

 

This position’s roles vary seasonally. From August through December, the Director of Sales and Marketing will manage a seasonal “sales team” for annual exchange student recruitment. During the rest of the year, the Director of Sales and Marketing will refine and design the communications systems and materials that support the recruitment process, and will support organizational brand and marketing as we work to grow our development and local program engagement.

 

The Director of Marketing and Communications will work closely with the Executive Director and other GSE staff on overall strategy for the organization, and the leadership team will rely on the Director of Sales and Marketing for expertise on matters relating to exchange travel recruitment and organizational communications strategy. The Director of Sales and Marketing will manage and be supported by  an advisory committee comprised of experts in marketing and sales who volunteer their time to serve as mentors and guide strategy decisions. The Director of Sales and Marketing may recruit and supervise interns with relevant interests and expertise. Ultimately, the Director of Sales and Marketing is charged with equipping the organization’s team with the right strategy, support, training, and tools to enable successful exchange recruitment and overall marketing strategy.

 

 

Responsibilities


Exchange recruitment team management – 35%

  • Travel to GSE’s Latin American locations to learn about GSE’s exchange programs
  • Interview and hire Exchange Coordinators for the recruitment team
  • Supervise U.S. Program Coordinators and Latin American Exchange Coordinators for all exchange recruitment


Exchange recruitment strategy and materials – 20%

  • Develop overall exchange recruitment strategy in collaboration with staff and advisory committee
  • Conduct market research to guide GSE’s exchange travel pricing and scholarship systems
  • Ensure that all staff have online and printed materials to support their exchange recruitment efforts
  • In coordination with the Operations Director, review and update all exchange-related communications in GSE’s automated communications systems


Organizational marketing and communications – 30%

  • Oversee design of all communications materials, including website, email, print, social media, and video
  • Make strategic decisions about marketing and brand representation of GSE
  • Work closely with the Development Director on voice and content for fundraising efforts
  • Build relationships with local media, making strategic use of news/media coverage
  • Manage the curation and distribution of quarterly newsletter
  • Lead the development of website content, copy, images, brand consistency
  • Manage social media strategy and execution


Staff training – 15%

  • Design and lead training for seasonal exchange recruitment staff members
  • Provide ongoing training sessions for all staff around organizational branding and communication

 

Requirements:

 

  • Relevant degree and a minimum of 5 years experience
  • Experience developing marketing strategy and/or sales team management is strongly preferred
  • Superior persuasive oral, written, and visual communication skills
  • Exemplary organizational skills, including ability to handle multiple tasks, set and meet deadlines, and prioritize assignments
  • Team player skilled in collaborating with volunteers and other staff members
  • Background and/or interest in environmental and/or educational issues preferred
  • Experience engaging with high school and university students preferred

 


We offer a mission-focused work environment and a competitive compensation package including benefits.  

Global Student Embassy’s work environment is safe and open to all employees and volunteers, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, and veteran status.

Benefits

We offer a mission-focused work environment and a competitive compensation package including benefits.

Level of Language Proficiency

English required

Professional Level

Professional

Minimum Education Required

2-year degree

How To Apply

hiring@globalstudentembassy.org

http://www.globalstudentembassy.org

Please email your resume and cover letter to hiring@globalstudentembassy.org


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