Published 22 days ago

Advocacy Communications Manager

Hybrid, Work must be performed in or near Lompoc, CA


Job Type:Full Time
Start Date:August 1, 2024
Application Deadline:July 20, 2024
Education:4-Year Degree Required
Experience Level:Director
Salary:USD $65,000 - $75,000 / year
Opportunity to increase


Advocacy Communications Manager

Please submit cover letter, resume, and writing samples via email to:

Professional references will be required.


Return to Freedom’s mission is to preserve the freedom, diversity and habitat of America’s wild horses and burros through sanctuary, education and conservation, while enriching the human spirit through direct experience with the natural world.

Return to Freedom (RTF) is seeking a highly motivated Advocacy Communications Manager (ACM) with a passion for clear, creative communication in the non-profit and wildlife conservation sector and with strong independent working skills.

The ACM works directly with the president and supervises the advocacy team which includes a Biologist, a part time Advocacy Coordinator, Digital Marketing & Social Media manager,  and oversees and executes messaging and communications including with support from the development team (programs and events). The ACM is expected to work well independently and take initiative. A background in the following areas are essential; communications, political science and /or experience with wildlife conservation,  natural resource/public land policy,  environmental land use advocacy and communications.

Job Summary

Reporting to the executive director, the ACM will be the primary communications point person for the organization, ensuring that RTF's message and tone is delivered throughout all mediums.

The ACM will work with the Executive Director to develop RTF’s national education and advocacy communication strategy which the ACM will execute and drive.  The ACM supervises a small team including independent contractors related to wild horse and burro issues (attorneys, lobbyists, scientists).

The ACM will develop and execute a thoughtful, nuanced and effective advocacy outreach and communications plan, directly managing all communications activities that promote, enhance, and protect the organization's brand reputation as a leading wild horse conservation organization. This includes the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. The ACD will build and maintain excellent relationships with media, other organizations, sponsors, members, and other stakeholders with the goal of advancing the organization's position with relevant constituents as well as driving broader awareness for the organization and its mission.

The ACM will be responsible for the coordination and execution for RTF’s national education and advocacy messaging on all social media platforms, blogs, online marketing, and collateral materials for education, advocacy and marketing/fundraising. THE ACM will produce op-ed pieces, edit op-ed pieces authored by other staff and guest writers, and write articles, reports, and press releases for RTF events, programs and campaigns. The ACM will work closely with the president and support the direction of the organization’s advocacy and messaging.

The ACM will establish a steady social media post calendar as well as other outlets to expand RTF’s visibility and position on national policy, events and issues relevant to wild horses and burros.

The ACM will work with the Executive Director to develop thoughtful and effective campaigns which the ACM will execute including Take Action content through RTF’s website, petitions, social media, channels and media outlets to educate and engage lawmakers and the general public. The ACM will execute regular press releases, op-eds, reports and coverage for the public as well as for internal use. The position allows for flexible hours within business hours and the possibility to work remotely with planned pre-approved visits to conferences, BLM Wild Horse and Burro Advisory Board meetings, Resource Advisory Council (RAC) meetings, wild horse or burro roundups, BLM facilities and other destinations to gather insight, photos and videos, and provide reporting.

The ACM will meet with the president and development team to discuss congruent messaging and strategic planning related to advocacy. The ACM needs to be easily available by phone, Zoom and email and be able to prioritize, edit and meet deadlines for producing content while allowing flexibility for changes, last minute items etc.

Reports To

Executive Director/President


National Education and Advocacy Communications Strategy

·      Manage a strong national education and advocacy program in coordination with supporting national efforts for influencing legislation, policy and/or amendments to:

o   stop horse slaughter and the sale and transport of horses for slaughter; 

o   protect the freedom and integrity of America’s wild horse and burro herds; 

o   protect an equitable share of public land resources for wild horses and burros;

o   recognize the horse is native to North America; and

o   support solutions to protect viable free –roaming natural herds of wild horses and burros on our federal lands.

·       Finger on the pulse: Track all activity related to wild horse and burro politics, science, projects, policy, legislation, conflicts, agencies, roundups. 

·       Create strategy for social media: Identify need and opportunities in the areas of advocacy and educational messaging to increase engagement (using RTF’s unique history and sanctuary stories).

·       Write content for ENewsletters, social media, regular news updates, press releases, articles, and op-eds.

·       Create content for all collateral materials.

·       Collaborate with president and development team on marketing and public relations strategy. 

·       Identify challenges and emerging issues faced by the organization. Work with the leadership team to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.

·       Serve as a point person for media on advocacy issues.

·       Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations and other supporting material as needed.

·       Actively engage, cultivate and manage press relationships.

·       Some grant writing and donor stewardship as needed.

NOTE:  This description incorporates the most typical duties performed.  It is recognized that other related duties not specifically mentioned may also be performed.  The inclusion of those duties would not alter the overall evaluation of this occupation.



·       Minimum of 5 years work experience in advocacy, policy work, and communications, with a track record of success.

·       Commitment to RTF’s mission.

·       Background or interest in wildlife, public land and/or wild horse conservation issues. 

·       Experience in marketing/communications, journalism and/or advocacy coalition work.

·       Interest in wild horse preservation, advocacy, public land/natural resource policy and conservation.

·       Ability to write news articles, press releases, op-eds,  action items, social media posts, and edit.

·       Excellent written and oral communication skills; editing experience a plus.

·       Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.

·       Demonstrated experience and leadership in managing comprehensive strategic communications, media relations, and marketing programs to advance an organization's mission and goals.

·       Proven ability to creatively and thoughtfully utilize new media technologies.

·       Excellent organizational and prioritization skills; able to manage and deliver on multiple assignments under tight deadlines.

·       Ability to type 46 words per minute or more.

·       Ability to use computer-based word processing applications to type text, insert pictures, format, edit, print, save and retrieve word processing. documents.

·       Proficient with Microsoft Office Programs, Adobe Creative Suite, social media platforms, ability to use the internet for research.

·       Willing to fast track learning new databases advocacy, and social media programs.

·       Self-starter, organized, detail oriented, flexible.

·       Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media. 

·       Must be able to pass background check.

·       Ability to speak publicly in a clear, confident manner.

·       Ability to travel for work.


Work Environment

This job operates in a casual office environment on a rural ranch. This role routinely uses standard office equipment such as computers, phones, and photocopiers. 

·      Ability to excel in a team work environment and to interact with people politely, professionally and productively.

·      Ability to work independently and prioritize tasks with minimal supervision.

·      Ability to complete tasks in a timely fashion and to work effectively under deadlines.

·      Ability to multitask and manage multiple projects at the same time.

·      Ability to delegate tasks and follow-up to ensure that they are done properly and on-time.

·      Ability to reason and problem solve independently.

·      Ability to remain calm and work effectively in stressful situations.

·      Ability to hear and understand spoken communications.

·      Ability to speak with other people in a clear and persuasive manner.

·      Ability to use mathematics to solve problems.

·      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and proper grammar. 


Physical Demands

·      This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.

·      Ability to climb stairs and on an occasional basis and to maneuver in confined spaces. Ability to lift up to 20 lbs. 

·      Ability to sit, stand-up, bend, stoop, twist for periods two to three hours or more at one time.

·      Must be able to travel.



Salary: Starting at $65,000.00 with opportunity to grow

This full-time position offers health care benefits (Anthem Gold PPO) with the premium paid for by RTF, shared cost dental and vision insurance, optional Section 125, optional 401K, and 14 days paid time off in addition to 3 paid holidays, and 5 days of paid sick leave. 

Advocacy Communications Manager

Please submit cover letter, resume, and writing samples via email to:

Professional references will be required.


Return to Freedom’s mission is to preserve the…


  • Dental insurance
  • Health insurance
  • Paid vacation
  • Retirement plan
  • Dental insurance
  • Health insurance
  • Paid vacation
  • Retirement plan

Level of Language Proficiency




Work must be performed in or near Lompoc, CA
Lompoc, CA 93436, United States

How to Apply

Please include cover letter


What you want this position

Three professional references will be required after second interview

Please include cover letter


What you want this position

Three professional references will be required after second interview

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