Responsible for the planning, design, development and implementation of continuing education programs. Work also includes scheduling courses, marketing programs, identifying potential instructors, scheduling facilities and related analyses activities. Evaluates new and on-going courses; conducts community needs assessments; completes competitive market analysis and designs appropriate programs. Analyzes cost effectiveness of programs. Interviews and hires continuing education instructors and evaluates instructors' performance. Monitors budget and related expenditures on a course-by-course basis employing industry best practices to ensure adherence to the School's revenue generating mission. Supervises assigned staff and may administer related grants. Performs related duties as assigned.
Programs will focus on an audience comprised of high school aged students and educational professionals.
The PreCollege Program Director is required to establish strong relationships with colleagues throughout the Institute; advise students and communicate with parents as needed; and, provide disciplinary action when needed.
The Program Director is responsible for and assumes ownership of all elements that pertain to the success of their portfolio of programs* including but not limited to those listed below.
*Portfolio will include a mix of credit, non-credit, non-degree and certificate programs. Program. Portfolio assignments are subject to change based on department needs.
Duties and Responsibilities:
Revenue (Fiscal) and Enrollment Growth:
- Oversees relevant budgets and controls program expenses.
- Closely monitors both revenue and expenses to ensure fiscal viability of the program by adhering to industry best practices and benchmarks.
- Identifies opportunities to minimize expenses associated with a course or program.
- Analyzes enrollment patterns and uses effective strategies and tactics including marketing opportunities that foster growth.
- Provides external exposure of the program as needed to ensure increased enrollment.
- Upholds Pratt's commitment to advancing diversity and inclusion in the ranks of our faculty and students and creating an inclusive and multicultural climate.
Program Development and Implementation:
- Supervise and develop the planning, design and development of both non-credit and credit bearing, non-degree programs for high-school students as well as adult learners.
- Collects and interprets the necessary data including competitive market analysis, student. feedback, instructor feedback, focus group input and other informational channels as needed to determine new programming directions.
- Initiates the development of new and expanded program areas to meet the changing needs and interest of the community, seeking opportunities to include perspectives of diverse cultures in new existing programs and to develop programs to attract a diverse population.
- Works closely with Pratt counterparts (including faculty, directors, chairs and deans) when needed to ensure curriculum is high quality and consistent with Pratt Institute standards
- Identifies, interviews and hires qualified instructors/faculty.
- Facilitates and when appropriate contributes to new curriculum development and revisions of existing curricula, being cognizant of inclusion of diverse perspectives.
- As a member of the Programming Team regularly contributes to new ideas and to process improvements; attends all Team meetings; and, collaborates with other Programmers as needed.
- Matches community need with innovative programming and instruction that speaks to the uniqueness of Pratt Institute.
- Ensures programs developed contribute to the division's self-supporting model.
- Pursues contract training opportunities and provides SCPS with viable leads.
- Supervises and designs special course offerings, lecture series, exhibitions, events, certificate programs, workshops, seminars, informational sessions or programs as needed.
- Works closely with other program developers in the division to coordinate program maintenance efforts and streamline processes.
- Supervises Program Coordinator through the scheduling of classes and studio spaces in collaboration with the Office of the Registrar, tracking enrollment, registration process, review of data in collaboration with the Office of the Provost and advisement of students and parents.
- Ensures continuous advisement and interaction with faculty, administration, students and parents.
- Researches and develops new student scholarship opportunities including those with outside partners.
- Supervises the review process and organization and tracking of all scholarships, including but not limited to Merit Scholarships and partnerships such as Black Alumni at Pratt, Pratt Young Scholars, Scholastic and Questbridge.
- Partners with all undergraduate academic department chairs and faculty on the proposal and development of new courses and syllabi.
- Design and supervise process to track student and faculty performance.
- Partners with Student Affairs to clarify and enforce program policies and regulations Reinforces academic expectations and determines any student disciplinary actions/dismissals.
- Partners with all administrative departments including but not limited to:
- Office of International Affairs – Initial processing of I-20 Visa requests for international students.
- Office of Residential Life and Housing – regarding housing of students in the summer program.
- Dining Services – to arrange catering orders for program events and for summer meal plans.
- Facilities, Security, Health and Counseling and the Learning Access Center – to help ensure the well-being and safety of students.
Advising and Marketing:
- Advises students by providing guidance and information regarding SCPS portfolio programs to current and potential students whenever necessary.
- Contributes to the development of the annual SCPS marketing plan and other marketing strategies.
- Directs geo-demographic analysis to establish market segments and to provide direction for new programming initiatives
- Develops web strategy in collaboration with other SCPS staff members
- Conducts focus groups and follow up surveys of customer satisfaction.
- Works closely with the Marketing Director on best marketing practices, identifies target audience and assists in implementing successful marketing tactics for portfolio programs.
- Collaborates and consults with the Director of Marketing to track and analyze marketing campaigns.
- Represents SCPS programs to other Institute programs and divisions as needed.
- Generates and analyzes reports; and, assists with special projects and programs as needed.
Minimum Required Qualifications:
- Bachelor's degree or higher and 5-7 years of experience in educational program development and operations plus three to five years or experience working directly with high school student and/or educator programming.
- Knowledge of marketing strategies and tactics.
- Excellent business skills, relationship management skills and experience working with various internal and external stakeholders.
- Demonstrated level of cultural competence and sensitivity, knowledge, and understanding of the diverse academic, socioeconomic, gender, gender identity, cultural, disability, and ethnic backgrounds of the students we serve and sensitivity to and knowledge and understanding of groups historically underrepresented, and groups who may have experienced discrimination.
Preferred Educational Qualifications:
- Master's degree in education/administration or related field
- Higher education or PreCollege programming experience preferred.
Please submit your cover letter and resume. If you are selected for an interview, please be prepared to provide at least 5 References via our on-line reference tool system. At least 2 of your References must be, or have been, your direct managers.
Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion or belief, national or ethnic origin, citizenship, marital or domestic partnership status, sexual orientation, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. Pratt Institute recognizes and values the benefits of a diverse workforce.
Minimum Education Required